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As builders, we're never taught the importance of things like marketing, sales, and culture... we're normally just taught to build stuff! So what does it take to start a building company and develop it into a multi-million dollar operation?

In today's episode, Max touches on a few crucial points that can bring leverage to your business. We talk about the importance of administration, recruitment, accountability, and other ways of systemizing your business for success!

After all, systems give you leverage, and leverage gives you LIFESTYLE.

If you're curious about the business that we are in or franchising opportunities,  visit our website

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If you don't adapt to the ever-growing digital landscape, you will miss a MASSIVE market and your brand will quickly fall behind.

In this podcast, we are joined in the studio with Calgary marketing guru, Jeff Humphreys,  to chat about the importance of keeping up with today's market by utilizing all the digital tools available to build your brand. We talk about the importance of networking, bringing value to your audience, creating content at scale, and many other approaches to build a high-performance contracting company.

We understand that builders are busy and it may be daunting to even think about marketing, or perhaps they are not prioritizing marketing in their business... Whatever the case, Jeff Humphreys offers solutions to builders that may be struggling to keep up with today's digital market.

After all, your business either lives or dies on your ability to do marketing and branding!

Check out Jeff Humphreys:

• Jeff's Website


• Jeff's Interview with Gary Vee


• Check out Jeff's podcast

If you're curious about the business that we are in or franchising opportunities,  visit our website

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"Taking ground is a battle."

In today's episode, Max talks about how in order to grow a business, we must assume responsibility for all the risks and challenges that come our way. The more the brand grows, the more challenges will arise! Although your business system may be stable, individual skillsets are all different...  You gotta ask yourself - "Is this what I want?" Understanding who you are is important! If you cannot handle the pressure, your only priority will be your sanity.

TEXT US: +1 (250) 241-8866

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If you're not fully committed to what you do, it's difficult to navigate your goals... and it is ESPECIALLY difficult to be creative.

In today's episode, Max chats about how creativity stems from being ALL IN. Being committed to the long game not only helps you harness the power of intent but also helps you to be proactive and creative in pursuit of your goals.

What sets entrepreneurs apart from the rest is their commitment to the long game and their willingness to TAKE RISKS even when they're unsure of the outcome. They remain optimistic and positive.... even during setbacks.

To be successful, positivity must become LOUDER.

If you've never heard of Gary Vaynerchuk, you gotta check him out:

• Gary Vee's Instagram


• Gary Vee's YouTube

If you're curious about the business that we are in or franchising opportunities,  visit our website

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Sometimes it feels impossible to work with certain clients - clients who are demanding, entitled, or flat-out rude. So how do we avoid this?

Simple. GO FIND SOMEONE ELSE!

In today's episode, Max talks about how determining your preferred client profile helps you become deliberate, NOT desperate when acquiring jobs. If someone is giving you a hard time during the quoting phase, you can only imagine how they'll be treating you during construction...

Having several leads top of the funnel certainly helps us to be deliberate and qualify our jobs. However, if you are struggling with leads, Max suggests you build your messaging so that it caters to your preferred client profile. If you are providing VALUE along with peace of mind and security, it might be easier than you think.

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Do you enjoy putting all your time and effort into quoting a job for free... only to receive a one-line e-mail from the client saying they're not interested?

We didn't think so.

The problem (and the reality) is ... the clients don't trust you!

In today's episode, Max talks about how finessing our quoting and interactions with clients can help deconstruct the "wall of distrust" that many builders face. Providing a fixed price contract, demonstrating value, and being upfront about budget expectations are just some of the ways to farm a positive relationship with clients.

Remember - we cannot overcommunicate with clients!

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In today's episode, Max talks about the idea of "legacy over currency" - how although building a profitable business is a big factor of success, it's also important to reflect on how you fit into the long-term game and how you are influencing others.

We invite you to take a look at how your attitude is toward your teammates around you - are you influencing them in a positive way? Are you recognizing their strengths and weaknesses and catering to them? Are you treating them just like you would want to be treated? Are you making a mark or leaving a stain?

If we take a humane approach in business and value people as much, if not MORE than profit - we are well on our way to creating a long-lasting, positive impact on our business. We are on our way to creating a LEGACY.

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In today's episode, Max talks about why recruiting the right people is so important. Your ability to recruit good talent and maintain a positive business culture are some of the foundation systems you need to grow your business. As much as you may need to hire, you also need to make sure this individual will stand behind the brand as much as you do. If you're having difficulty recruiting the right guys/gals, perhaps it's time to reflect on the value of your messaging.

Max also brings up the idea of "running a man down" - how running a man down enables us to minimize the gap between the shortage of manpower and the oversupply of work. Amongst the chaos of running a building company,  when you run an operator down, you WILL always figure out how to get the job done!

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We should never take for granted the trust that we build with clients!

Just as the title suggests, today's episode covers the importance of nurturing our relationships with clients EVEN once the "honeymoon" phase is over. Far too often people get too comfortable or lazy after they've noticed the client has committed to being their client.

This episode also covers the importance of CHARISMA and CHARACTER during sales processes and client relationships. In order to sell something, we must be charismatic in our approach all while demonstrating value - it's not just about the transaction! If you treat your customer poorly, there will be no way that you can grow your business.

Put yourself in the shoes of your clientele and treat them how you would want to be treated. People will always remember good character.

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Business is an infinite game!

In today's episode, Max talks about the importance of being committed to the long game in business. If you've had a bad month, week, and even year - that doesn't mean it's over! It takes commitment to the long game and a good attitude towards change. The more mistakes we make, the more we learn, and the better we get. Embracing failure and viewing setbacks as an opportunity is part of the process.

The race is within YOU.

If you're curious about the business that we are in or franchising opportunities,  visit our website

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