Business Growth

Part 2 of our interview with John Price, the President of CleanerFilters.com. John is sharing insights about getting employees to buy in to the company vision, productivity tips to get more done every day, and why to focus on sales and not branding.

Show Notes:

Listen to Part 1 of the interview: www.businessgrowthpodcast.com/62

00:04 Summary and episode highlights

00:46 How to share the company vision with the team and set priorities

03:37 Getting employees to “buy in” and celebrate wins with them

06:45 Orchestrating executive meetings and daily huddles

10:46 The idea of deep work and getting things done

12:21 The importance of saying no and guarding your calendar

13:38 Productivity tip: Learning something new everyday

15:48 How small incremental changes made everyday yield big results

16:45 Branding vs trackable sales

18:33 Cautioning people with putting too much focus on branding

Resources:

www.cleanerfilters.com

Twitter https://twitter.com/CleanerFilters

Part 1 of the interview www.businessgrowthpodcast.com/62

Book by Jocko Willink - Extreme Ownership

Book by Cal Newport - Deep Work

Book by Jeff Olson - The Slight Edge

Dan Norris is a serial entrepreneur and his ability to take quick action and iterate is impressive. We talk about the businesses he’s currently running and the recent sell of his last business to GoDaddy. By the end of this interview you’ll have a different view on failure, taking action and getting momentum on your side.

 

Show Notes:

00:04 Summary and overview of the episode

00:45 Dan’s background

02:01 Failing at his first software company

02:17 Then had successes with WPCurve, Black Hops Brewing and wrote 4 books

02:48 What he’s learned post sale of WPCurve

04:04 Everyone takes on a certain risk when they start a business but not everyone admits the themselves the risks they are taking

05:10 Why you have to run a lean startup business before you jump into a larger scale business

07:19 How Dan views failure

08:30 Getting to the point where you don’t care and you see things as experiments

09:55 Realizing it’s not all in your control

11:57 When something is not working it just doesn’t work, and when it does work it works by itself almost

13:43 We are in the culture now of clickbait headlines

14:52 His latest venture www.boredaf.com

15:37 How speed and traction go hand in hand

17:17 Why he’s gotten bored of creating typical content

18:49 Following the traction is the way to go

20:04 What he’s working on currently

 

Resources:

Selling www.wpcurve.com to GoDaddy https://techcrunch.com/2016/12/05/godaddy-wp-curve/

Black Hops Brewing http://blackhops.com.au/

Dan’s Amazon author page https://www.amazon.com/Dan-Norris/e/B00O0H6T2M

Explainer videos www.boredaf.com

7 Day Startup group and information http://7daystartup.com/

Hugh Culver www.hughculver.com is an extraordinary business owner with experience in many industries. He co-founded the world’s most exclusive adventure company, is a master public speaker and best-selling author. Hugh teaches about productivity, sales and business.  In this episode you’re going to learn about productivity and how to use persuasion to increase sales and business relationships. Outside of business he is an elite athlete and volunteers his time with local non-profits.

Show Notes:

00:04 Episode summary and highlights

01:20 Introduced to Hugh through Andrew Warner’s podcast Mixergy

02:10 Selling his first business at a young age with his brother

02:50 Pioneering the first flights to the South Pole

03:31 His current companies http://businessofspeakingschool.com and http://getsos.net

04:20 The most challenging and frustrating business he’s had

05:33 Persuading suppliers to give better terms, lend supplies and believe in their vision

06:52 The physical challenges of the adventure business that seem insurmountable

07:44 Hugh’s unique skill that made the business succeed

09:00 Having his life threatened and being blackmailed

10:11 Developing skills around time management and getting stuff off your plate

11:25 There isn’t much that gets valued except getting stuff done

12:13 How to find out the most important tasks to do

12:41 Hugh’s planning and task management tool

15:03 Using persuasion skills to sell to customers and business relationships

17:20 Be careful of the ratio of selling the story and talking about the features

17:56 Keynote speaking and delivering content to your audience

19:50 How stories are anchors for lessons

21:34 The client doesn’t care about the details… they care about how it’s going to help them

23:02 Transitioning from 1 on 1 persuasion to group and large audience persuasion

23:18 The 3 part speaking formula

25:29 How to create feelings of trust with your audience

28:04 Say thanks to Hugh on his website www.hughculver.com or on Twitter https://twitter.com/HughCulver

 

Resources:

Hugh’s website www.hughculver.com

BOSS http://businessofspeakingschool.com

Stand Out Social http://getsos.net

Planning worksheet http://hughculver.com/wp2/wp-content/uploads/Culver-PLAP-planner.pdf

Twitter https://twitter.com/HughCulver

Mixergy https://mixergy.com/interviews

Cris Chico is the creator of virtual wholesaling www.crischico.com and revolutionized the real estate investing industry. His superhuman ability is to create systems and processes that make businesses run with minimal effort for maximum results. In this caffeine infused episode, Cris shares the workings of his real estate business and processes for building a successful team.

 

Show Notes:

00:05 Summary and highlights of this episode

01:32 Cris’s background

02:03 Why he does business different than most real estate investors

03:54 How Cris was able to grow his business while on vacation for 40 days with his family

05:28 The deal flow and systems for running the business

12:24 How he created the deal flow system

13:25 Orchestrating the different technologies together with humans linking everything together

14:32 How to find the right people for your virtual business

17:48 Who the first hire should be in a virtual company

20:15 How to make sure your employees succeed

21:15 Ask your employees what they want to accomplish so they can have their needs met

24:01 Tools and processes to make work more productive and efficient

27:16 Huge take away: What Cris would have done different

29:34 His thoughts on seeking counsel and advice from others

34:05 How to be okay with making mistakes and not having all the answers

35:20 Say thanks to Cris at www.crischico.com and subscribe to his YouTube channel  

 

Resources:

www.crischico.com

YouTube https://www.youtube.com/user/flipanywhere

Kolbe test www.kolbe.com

Hiring virtual employees www.upwork.com

Jake Larsen is the founder of www.videopower.org and has figured out the formula to get YouTube ads to pull in revenue for businesses. Together we talk about the creative and sales process that leads to profits. Jake is a world class guy and a true friend who I trust and you should get to know. Follow his family vlog Larsen Family Soul on YouTube.

 

Show Notes:

00:04 Summary and highlights of the episode

01:14 Introducing Jake Larsen

03:01 Visiting YouTube headquarters

03:29 Linking the bridge between views and sales

04:45 Why Jake started Video Power Marketing

06:27 Understanding YouTube as a business owner

06:53 Creative + Sales = Profit

08:58 Targeting specific channels and interests

10:49 The creative process behind a video ad

12:02 Strategy to get the viewer to people to watch video ads

13:50 The most important part of the video formula

14:12 Best CTA’s (call to action) for business owners

16:13 Knowing the value of a YouTube subscriber

17:08 How YouTube subscribers are more valuable than email subscribers

18:42 Setting up and optimizing YouTube remarketing ads

21:30 Facebook ads vs YouTube ads

22:58 Where business owners should start

25:53 Say thanks to Jake at www.videopower.org or Twitter https://twitter.com/JakeLarsen7

 

Resources:

Jake’s company www.videopower.org

YouTube family channel https://www.youtube.com/channel/UC3n-oxrpFXroSNI-cgYzmdw

Twitter https://twitter.com/JakeLarsen7

 

Josh Rossi was just named as one of the top Dad’s in People magazine and his photography work is going viral worldwide. He’s the Dad and creative genius behind the little girl Wonder Woman and the most recent Beauty and the Beast hit. He shares what work he did to go viral and how he’s using it to grow his business.

Show Notes:

00:05 Summary highlights of our interview

01:27 Josh’s background

03:30 Why Josh’s photography work is going viral worldwide

05:05 Planning it to go viral

06:29 In a multi-million share viral campaign right now

07:27 You can calculate if it’s going to go viral from 3 pushes 1. Influencer 2. Media 3. Paid Marketing

09:11 The director of the Wonder Woman movie tweeted about it to create the tipping point

09:37 How do you avoid sabotaging a viral campaign

12:26 If you have a success too early you don’t learn the hard work

13:48 The normal things he does to grow his business

14:23 If you build with quality it will benefit you in the future

14:29 Creating his online influencer group

17:27 Building his local influencer group

19:05 Going viral isn’t sexy

19:58 Helping Devin Graham opened commercial opportunities for him

20:33 Provide value to others unexpectedly - the law of reciprocity

21:12 What he’s doing in the future

22:38 Say thanks to Josh and follow him on Instagram https://www.instagram.com/joshrossiphoto

 

Resources:

Josh’s film school www.fulltimephotographer.com

Webssite www.joshrossi.com

Instagram - https://www.instagram.com/joshrossiphoto

People Magazine about Wonder Woman photo shoot http://people.com/human-interest/utah-dad-spends-1500-on-3-year-old-daughters-wonder-woman-halloween-costume/

Inside Edition about Beauty and the Beast photo shoot http://www.insideedition.com/headlines/21697-photographer-dad-turns-daughter-3-into-princess-for-beauty-and-the-beast-photo-shoot

Karen Waksman of Retail MBA talks about getting your product into major retail stores like Wal-Mart, Costco, CVS or Walgreens. She explains how retail is not selling and is a well thought out formula.

She also explains the #1 thing retail buyers care about when looking at new products and debunks the myth that you need social proof and sales to start. The retail world has some shocking upsides that may be the thing that unlocks higher valuations for Amazon sellers and E-Commerce owners.

Show Notes:

00:05 Summary of this episode

01:49 Introducing Karen Waksman

02:49 How she got into the retail world

03:58 She figured out a way to sell to retail that was totally innovative

05:07 Why business owners should get their products in retail

06:50 Getting the insider's view on the retail industry

07:44 Selling to retail is 80% strategy and 20% reaching out to them

08:01 Why retail buyers change jobs every 6-12 months at big chain stores

09:38 The actual physical steps to getting into retail stores is simple

10:24 Selling on Amazon vs Retail

13:11 Can you have a brand new product with zero sales and still get into retail?

14:29 Why retail buys a smaller quantity at the beginning

15:24 Does your product have to be unique, or can it be a private label product?

16:56 Physical store buyers are different than online store buyers

18:03 Are there certain products or categories to stay away from?

19:52 The invisible roadblocks that stops most people

22:18 The #1 thing buyers care about when looking at new products

24:04 Why you can’t even send buyers unsolicited samples

24:29 Retail is not selling. It’s a formulaic understanding.

25:55 Say thanks to Karen at www.retailmba.com

27:22 You can have third party companies fund your manufacturing and orders without your own money or without credit

 

Resources:

www.retailmba.com

https://www.facebook.com/RetailMBA

https://www.youtube.com/user/productforprofit

Travis Chambers is the founder of Chamber Media, an agency that makes scaleable social videos. Over the past 2 years Chamber Media has had experienced massive growth and worked on the world's largest business marketing videos. He shares what it’s been like seeing the company grow, how he pivoted and saw skyrocketing growth, and what it takes to assemble a world class team.

Show Notes:

00:13 Introduction snapshot with Travis

02:09 What Chamber Media does

02:58 Creating the NERD Skincare video

03:50 His latest production with HMA video

04:53 Myth #1 - You have to do branding and create relationships before people buy

05:12 Myth #2 - People want raw and low budget stuff on social

05:53 How Travis felt when his company started to take off

06:20 Why they had to evolve away from social shares to driving sales

07:48 Figuring out how to restructure lifestyle from survival to enjoyment

09:00 Understanding your industry comprehension

10:18 Why they stopped pitching Fortune 500 companies

11:30 His prediction within the next 2 years

12:16 How to create a viral company and have employees excited to work

14:36 Say thanks to Travis at ChamberMedia or Twitter https://twitter.com/travis_chambers or LinkedIn https://www.linkedin.com/in/travisallenchambers/

Craig Garber joins us on the podcast to talk about creating your USP aka unique selling proposition. The USP is the core differentiator of your business and he shares how to find that message and avoid the trap of making your business different by price or other low value ROI tactics.

 

Show notes:

00:31 Introducing Craig Garber

02:12 Getting to know and meet the legendary copywriter Gary Halbert.

05:49 How to create your USP - Unique Selling Proposition.

07:11 Look at your business and see what’s different about you and what’s appealing to your customer.

08:45 You don’t have to have something that’s unique. Your selling proposition is what has to be unique.

09:33 Ideas on how to design a USP

11:05 Why you shouldn’t focus on price

14:05 Doing something unique creates an experience and helps your customers feel good.

15:05 Finding out what your USP is with your existing business

17:30 Break down your process to see if there’s something that separates you.

20:19 Always talk with past customers and clients and ask: Why did you come back?

21:17 How to craft your USP if you don’t have any customers or feedback

23:44 Why Craig's parting advice is to keep it simple

 

Resources:

Craig’s website - www.kingofcopy.com

Book by Craig Garber - How To Make Maximum Money With Minimum Customers

Book by Rosser Reeves - Reality In Advertising

Book by Eugene Schwartz - Breakthrough Advertising

Primoz Bozic is the founder of Skyrocket Your Productivity and has mastered the habit of taking massive action. He’s from Slovenia and went from being a computer programmer making $7hr to making over $400hr within a short couple years because of his ability to find good mentors and his dedication to taking action quickly. He was on episode #35 of the podcast and this is a excerpt from that conversation.

 

Show notes:

00:08 Introduction

01:17 Primoz explains how he developed the habit of taking massive action

01:54 Why we don’t implement all the information we learn

04:15 Going to Ramit’s summit in New York City

05:46 What to do with things we are uncomfortable with

07:05 Setting up the system of implementation

08:28 The habit list system and information digestion process

10:46 Visualize your progress and create a feedback channel

 

Resources:

www.skyrocketyourproductivity.com

https://www.entrepreneur.com/article/254509

https://www.youtube.com/user/primozbozic