Business Growth

Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content.

Show Notes:

00:09 Evan Tardy, President of Doctor Axe

03:49 The INC 500 list

05:11 Snapshot of the current team

07:10 What kind of things have you done to get to $100m

08:49 Put a lot of effort to providing a lot of value upfront

09:18 Goal: get 20 million unique visitors each month

10:27 How did you get world class content from the beginning?

13:51 How do you as the president know how to steer the ship?

14:36 Culture of data and metrics

15:15 Email and how it’s affected the business and growth

19:47 Unpacking the terms insight vs. information

22:41 Backup intuition with data

24:10 How much do you weigh customer insight?

30:08 Connect with Evan Tardy on LinkedIn

Resources:

Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/

Dr Axe - https://draxe.com

Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content.

Show Notes:

00:00 Intro

00:09 Evan Tardy, President of Doctor Axe

03:49 The INC 500 list

05:11 Snapshot of the current team

07:10 What kind of things have you done to get to $100m

08:49 Put a lot of effort to providing a lot of value upfront

09:18 Goal: get 20 million unique visitors each month

10:27 How did you get world class content from the beginning?

13:51 How do you as the president know how to steer the ship?

14:36 Culture of data and metrics

15:15 Email and how it’s affected the business and growth

19:47 Unpacking the terms insight vs. information

22:41 Backup intuition with data

24:10 How much do you weigh customer insight?

30:08 Connect with Evan Tardy on LinkedIn

Resources:

Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/

Dr Axe - https://draxe.com

Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information.

 

Show Notes:

00:04 Episode highlights and summary

00:46 Introducing Chris

01:45 Helping the Shark Tank product sell

04:38 Getting inside the mind of the consumer

06:50 The Market Research Pyramid

10:29 Using the surface level information

11:01 Going deeper to understand your customers

13:29 Tactics for running a market research survey

15:35 The single most important question you can ask

18:24 Why not just go one-to-one?

20:23 What questions he’s asking to extract the “gold”

27:46 Say thanks to Chris on his Facebook page

 

Resources:

Market Research Phone Script - Downloadable PDF

Chri’s FB page - https://www.facebook.com/theresearchcopywriter/

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Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information.

Show Notes:

00:04 Episode highlights and summary

00:46 Introducing Chris

01:45 Helping the Shark Tank product sell

04:38 Getting inside the mind of the consumer

06:50 The Market Research Pyramid

10:29 Using the surface level information

11:01 Going deeper to understand your customers

13:29 Tactics for running a market research survey

15:35 The single most important question you can ask

18:24 Why not just go one-to-one?

20:23 What questions he’s asking to extract the “gold”

27:46 Say thanks to Chris on his Facebook page

Resources:

Market Research Phone Script - Downloadable PDF

Chri’s FB page - https://www.facebook.com/theresearchcopywriter/

SimilarWeb

Quantcast

Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples.

 

Show Notes:

00:04 Episode highlights and summary

01:18 Adam’s background

04:34 Why he decided to sell products on Amazon

05:23 The experience of selling his first business

07:57 How selling a business forces you to be more disciplined and smarter in growth

09:10 Spotting opportunities on Amazon

10:53 Is Amazon going to be the first Trillion dollar business?

12:28 Current challenges on the Amazon platform

15:56 Retail arbitrage vs Private Label Products

17:55 Deciding on which type of products to sale (understanding the best seller rank BSR)

21:45 The different types of sellers on Amazon

23:29 Creating your own products vs private label manufacturing

25:21 Secret for negotiating with the Chinese

27:09 Why the relationships with your suppliers and manufacturers is critical

30:36 Getting your supplier to contact you when others want to compete with you

31:59 Creating a professional brand for your Amazon Products

32:22 How to name your products and create your logo and packaging

37:00 Beware where you get your business information

 

Resources:

Adam’s website www.reliable.education

Book - The Magic of Thinking Big

Book - Built to Sell

Book - Blue Ocean Strategy

Get help naming products - SquadHelp

Get your logo and branding designed - 99Designs

For amazing product photography - Seller Photo

Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples.

Show Notes:

00:04 Episode highlights and summary

01:18 Adam’s background

04:34 Why he decided to sell products on Amazon

05:23 The experience of selling his first business

07:57 How selling a business forces you to be more disciplined and smarter in growth

09:10 Spotting opportunities on Amazon

10:53 Is Amazon going to be the first Trillion dollar business?

12:28 Current challenges on the Amazon platform

15:56 Retail arbitrage vs Private Label Products

17:55 Deciding on which type of products to sale (understanding the best seller rank BSR)

21:45 The different types of sellers on Amazon

23:29 Creating your own products vs private label manufacturing

25:21 Secret for negotiating with the Chinese

27:09 Why the relationships with your suppliers and manufacturers is critical

30:36 Getting your supplier to contact you when others want to compete with you

31:59 Creating a professional brand for your Amazon Products

32:22 How to name your products and create your logo and packaging

37:00 Beware where you get your business information

Resources:

Adam’s website www.reliable.education

Book - The Magic of Thinking Big

Book - Built to Sell

Book - Blue Ocean Strategy

Get help naming products - SquadHelp

Get your logo and branding designed - 99Designs

For amazing product photography - Seller Photo

Kevin Davis is the founder of PaidTraffic.com which is one of the top Facebook Ad Agencies in the world. Together we talk about how business owners can use their existing email lists and databases with Facebook custom audiences to increase sales.

Show Notes:

00:04 Episode summary and highlights

00:45 Kevin’s intro and experience with Facebook advertising

03:06 Understanding Facebook custom audiences

04:21 Why custom audiences are the springboard to running any type of ads

05:30 How newer businesses can use this technique

06:57 The process to implement custom audiences

08:54 What type of ads you should start with

11:20 The main reason why paid traffic fails…

14:40 What metrics to understand in your business

17:55 Starting out with smaller budgets

20:03 The challenges most people face when running ads

22:55 Surprise method that got great results

27:49 Kevin’s 3 BIG TIPS

30:19 Why you should be using Google Analytics

30:45 Say thanks to Kevin on www.paidtraffic.com and subscribe to his YouTube channel https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw

 

Resources:

www.paidtraffic.com

https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw

Kevin Davis is the founder of PaidTraffic.com which is one of the top Facebook Ad Agencies in the world. Together we talk about how business owners can use their existing email lists and databases with Facebook custom audiences to increase sales.

Show Notes:

00:04 Episode summary and highlights

00:45 Kevin’s intro and experience with Facebook advertising

03:06 Understanding Facebook custom audiences

04:21 Why custom audiences are the springboard to running any type of ads

05:30 How newer businesses can use this technique

06:57 The process to implement custom audiences

08:54 What type of ads you should start with

11:20 The main reason why paid traffic fails…

14:40 What metrics to understand in your business

17:55 Starting out with smaller budgets

20:03 The challenges most people face when running ads

22:55 Surprise method that got great results

27:49 Kevin’s 3 BIG TIPS

30:19 Why you should be using Google Analytics

30:45 Say thanks to Kevin on www.paidtraffic.com and subscribe to his YouTube channel https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw

Resources:

www.paidtraffic.com

https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw

Part 2 of our interview with John Price, the President of CleanerFilters.com. John is sharing insights about getting employees to buy in to the company vision, productivity tips to get more done every day, and why to focus on sales and not branding.

 

Show Notes:

Listen to Part 1 of the interview: www.businessgrowthpodcast.com/62

00:04 Summary and episode highlights

00:46 How to share the company vision with the team and set priorities

03:37 Getting employees to “buy in” and celebrate wins with them

06:45 Orchestrating executive meetings and daily huddles

10:46 The idea of deep work and getting things done

12:21 The importance of saying no and guarding your calendar

13:38 Productivity tip: Learning something new everyday

15:48 How small incremental changes made everyday yield big results

16:45 Branding vs trackable sales

18:33 Cautioning people with putting too much focus on branding

 

Resources:

www.cleanerfilters.com

Twitter https://twitter.com/CleanerFilters

Part 1 of the interview www.businessgrowthpodcast.com/62

Book by Jocko Willink - Extreme Ownership

Book by Cal Newport - Deep Work

Book by Jeff Olson - The Slight Edge

John Price is the President of CleanerFilters.com and he’s sharing what it’s like to go from managing 2-3 people in an virtual environment to having a team of 50 people in an office setting. He also shares the vision of their customer service and team success.

 

Show Notes:

00:04 Summary and episode highlights

01:35 John’s background and his current position

03:28 The current phase of the business

04:41 Management tips of going from a small team of 2-3 people to 50 people

06:28 Outsourcing vs having a team in-house

07:56 Hidden benefits from working at an office and not at home

08:59 What he wishes he would have known when he first stepped into this role

10:51 His biggest game changers with a large team

14:22 Getting everyone committed to the success of the company

15:23 How “being awesome” to their customers has an effect on sales and brand

16:58 Why they are focusing on customers that have allergies

19:55 Listen to Part 2 of the interview: www.businessgrowthpodcast.com/63

 

Resources:

www.cleanerfilters.com

Part 2 of the interview www.businessgrowthpodcast.com/63