Business Growth

Growth hacking and other strategies work for businesses but too often as a founder you get overwhelmed or lost chasing one shiny tactic to the next. Hailey Friedman shares insights on what she’s done to find the lowest hanging fruit in her businesses which have caused massive growth. Many of these strategies that she shares are free and don’t seem scalable, yet their highly profitable and can be implemented super quick.

Links and Resources

• https://improvado.io
• https://www.growthmarketingpro.com
• https://www.linkedin.com/in/hailey-friedman-44897734
• https://www.facebook.com/groups/bamfsanfrancisco

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For service based business owners they are faced with fulfilling on deliverables and if they’re lucky spend time doing marketing. What if there was an easier way? Steve Gordon talks about his company https://unstoppableceo.net and how they are using podcasts as a medium to help service based business owners find their audience, share their message and then get that message in front of the right people.

Episode Highlights

• How to meet people that may seem untouchable.
• Why podcasts feel authentic and add an incredible personal touch to marketing.
• What it means to put your client first and over deliver on your services.

Links and Resources

• https://unstoppableceo.net

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• Find us on Apple Podcasts
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Competing against Spotify, Pandora, Apple and Amazon isn’t something most founders have the courage to do, however Stephanie Scapa from WEYV has jumped all in to create an entire new platform and experience for media consumers. You’ll hear what she’s doing to get traction and the core KPIs she’s interested in.

Links and Resources

• Use promo code:bizgrowth for 2 months of free access to WEYV
• Apple: https://itunes.apple.com/us/app/weyv/id1218073074?ls=1&mt=8
• Google Play: https://play.google.com/store/apps/details?id=com.weyv.weyvapp

We are not affiliates or compensated by WEYV. We simply have a ton of respect for the wok Stephanie and her team is doing and want to promote the new platform they’re creating.

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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

This is step-by-step process where we talk about how to promote the content you create so that you can get more leads and customers. Part 1 of this process is about creating the content which you can access in the previous episode.

Links and Resources

• https://www.ampmycontent.com/promoted-content
• www.zoom.us
• www.temi.com

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• Find us on Apple Podcasts
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Every business owner knows they should be creating content but most of us don’t do it on a regular basis and if we do it’s not giving us consistent leads. Daniel Daines Hutt is going to explain how to create engaging content that gets readers attention and how to turn those readers into leads. This is a brilliant episode that’s packed full of valuable “how to” information.

Episode Highlights

• The best content to write that brings in new readers and leads.
• Why “How To Guides” convert extremely well.
• How to choose the best topics that people are hungry to read.

Links and Resources

• https://www.ampmycontent.com/promoted-content

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• Find us on Apple Podcasts
• Follow us on Spotify
• Listen on Stitcher
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!

If you’re looking to find better ways to train employees and delegate tasks in your business this is the episode for you. Scott Beebe has developed what he calls “the delegation roadmap” which helps business owners offload the unnecessary stress and work so they can achieve growth.

Episode Highlights

• Why everything in your business starts with a clear vision and what that really means for small business owners.
• What to do when you hate your business or if you feel stuck.
• How to delegate tasks in a way that sets people up for success.

Links and Resources

• http://mybusinessonpurpose.com/vision

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• Find us on Apple Podcasts
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If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

After having built a business that managed $2.5 billion dollars in real estate Jim Small then decided to start investing in large real estate deals. With a portfolio of over $200M and a team of high integrity people Jim shares how Sante Realty’s 5 core values guide their success.

Links and Resources Mentioned

• http://santerealty.com

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If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

If you run subscription model business that has recurring revenue this is the episode for you. We’re talking with Patrick Campbell, the CEO of www.profitwell.com. Together we talk about how you can create smart growth and truly understand the data in front of you to check your ego at the door.

Episode Highlights

• What holds businesses back from crossing the $1M ARR mark.
• How to emotions into measurable systems.
• When you should raise capital and when you should avoid it.
• The core KPIs to focus on.
• Why growing can be the thing that causes your business to fail.
• How “ego” plays a role in business and how to not let it ruin you.

Links and Resources Mentioned

• https://www.profitwell.com
• https://www.linkedin.com/in/patrickccampbell

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• Find us on Apple Podcasts
• Follow us on Spotify
• Listen on Stitcher
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If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Everyone talks about how expensive LinkedIn ads are so they end up skipping the platform and hoping it works organically. AJ Wilcox is going to demystify the cost of LinkedIn ads so you can see how there is a massive ROI on that platform and why it may be the platform of choice to increase your customer lifetime value.

Episode Highlights

• Organic vs Paid on LinkedIn
• How LinkedIn has changed and what to expect right now.
• Why the magic number is a customer value of $15k for amazing ROI
• How to get the attention of CMO’s, Marketing Managers and other decision makers and segment them to get a higher LTV with lower CAC

Links and Resources Mentioned

• 8 point checklist on putting together your ads http://b2linked.com/checklist
• https://twitter.com/wilcoxaj  
• www.b2linked.com

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• Find us on Apple Podcasts
• Follow us on Spotify
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If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

If you’re trying to find the right niche or product so you can ramp up an ecommerce business this is the episode for you. Today I talk with Jason Miles who is the co-founder of a super successful ecommerce company. He also started a non-profit and is a world-class business educator. How does this guy do it all? Find out! He shares insights on what it takes to really win with ecommerce and especially on Shopify in 2018.

Also a special thanks to Jason. Of all the guests I’ve interviewed you can genuinely tell he cares about people and cares about making a positive impact on the world. Remember to say thanks to him https://twitter.com/mrjasonmiles

Episode Highlights

• How Jason decided what to focus on and how he avoided all the distractions.
• Why he focused on a narrow audience and how it caused huge growth.
• A behind the scene view of running social contests and how it may be your best promotion tool.
• Why you should be looking at “shelf life” when it comes to social media, and what platforms you should focus on.
• He gives us a snapshot of a day in the life balancing a successful ecommerce store, running a non-profit, teaching on Udemy and Winning on Shopify.
• He shares his biggest challenge in his business and why all of us can probably relate.

Links and Resources Mentioned

• www.pixiefaire.com 
• https://www.udemy.com/user/jasonmiles3
• https://www.winningonshopify.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Listen on Stitcher
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!