Business Growth

Kim Butler felt like she needed to create a legacy business that would make an impact on generations of people. She talks about the non-profit she created, why she’s motivated to do this work and how she manages her time and focus to accomplish the work ahead of her.

Check out her podcast called The Prosperity Podcast which is about finances and being your own bank at https://itunes.apple.com/us/podcast/the-prosperity-podcast/id984573317?mt=2

Episode Highlights

• Why she runs a principle based business rather than tactics and techniques.
• Creating a business that’s sustainable beyond your lifetime.
• The reasons why she created a non profit, and how that’s made such an impact.
• How you’re defined more by what you say “no” to than what you say “yes” to.
• Learning the balance of running a virtual business and being face to face at live events.
• Where she puts the majority of her focus and energy.
• The biggest lesson you need to learn as a business owner.

Links and Resources Mentioned

• Kim’s company - http://partners4prosperity.com
• Non Profit and Movement - https://prosperityeconomicsadvisors.com
• Books - https://www.amazon.com/Kim-D.-H.-Butler/e/B00523N6HE
• Podcast - https://itunes.apple.com/us/podcast/the-prosperity-podcast/id984573317?mt=2

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Tommie Powers has an ability to spot complex data patterns in video advertising. He shares the 3 levels of video engagement and how to build conversion conversations that actually work. He’s worked with the 500 Startups incubator which produced CreditKarma, Udemy and Intercom.

Episode Highlights

• Understanding the growth side of video marketing through data
• How he was a former NASA Space Nerd and found his gift of spotting data patterns
• How he saw the vision that “TV was going to be on the internet”
• Working with 500 Startups and seeing how they THINK BIG!
• Why you must understand your customer and how to create conversation pieces for them.
• What he does when he creates new conversation campaigns
• Why buyers on YouTube are more valuable than buyers on Facebook
• Tommies next level process for overcoming objections that boost conversions
• Breaking down Level 1, Level 2 and Level 3 engagement

Links and Resources Mentioned

• http://tommietraffic.com
• https://www.facebook.com/tommietraffic
• https://www.youtube.com/user/tommiepowersdotcom
• http://videoadsacademy.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Tommie Powers has an ability to spot complex data patterns in video advertising. He shares the 3 levels of video engagement and how to build conversion conversations that actually work. He’s worked with the 500 Startups incubator which produced CreditKarma, Udemy and Intercom.

Episode Highlights

• Understanding the growth side of video marketing through data
• How he was a former NASA Space Nerd and found his gift of spotting data patterns
• How he saw the vision that “TV was going to be on the internet”
• Working with 500 Startups and seeing how they THINK BIG!
• Why you must understand your customer and how to create conversation pieces for them.
• What he does when he creates new conversation campaigns
• Why buyers on YouTube are more valuable than buyers on Facebook
• Tommies next level process for overcoming objections that boost conversions
• Breaking down Level 1, Level 2 and Level 3 engagement

Links and Resources Mentioned

• http://tommietraffic.com
• https://www.facebook.com/tommietraffic
• https://www.youtube.com/user/tommiepowersdotcom
• http://videoadsacademy.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Hearing the phrase work smart not hard is a lie that often circulates around the business community. This false statement is the cause of so many businesses to fail, people to feel unproductive and is a source of revenue to people peddling products. My hope is that business owners realize that we need to work smarter and harder. Sure, productivity is important. But showing up and putting in hard work is what actually moves the needle. This episode is following a different format. It’s a test. I’m not sure if it will stick. And maybe it’s just an audio to help me keep my focus in check. Let me know what you think by messaging me on Twitter www.twitter.com/spencershaw or sending me an email. Two Tramps In Mud Time - Poem by Robert FrostBut yield who will to their separation,My object in living is to uniteMy avocation and my vocationAs my two eyes make one in sight.Only where love and need are one,And the work is play for mortal stakes,Is the deed ever really doneFor Heaven and the future's sakes.

Links and Resources Mentioned

• Essential Craftsman YouTube - https://youtu.be/qP1AmDRhoas
• Two Tramps In Mud Time by Robert Frost - https://youtu.be/y5LBLhGZJHc
• Karen Waksman at www.retailmba.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Startups and established businesses should use freelancers as a catalyst for growth and in this episode Connor Gillivan of FreeeUp.com shares hiring and management strategies. If you’re looking to expand your business with virtual help this episode is for you. Connor Gillivan also founded Ecombalance.com a monthly bookkeeping service for Ecommerce Sellers/agencies and OutsourceSchool.com where he teaches his hiring processes.

BONUS - Special listener gift from Connor where he will personally answer your hiring questions and help with that process https://calendly.com/connor-gillivan

Episode Highlights

• Two challenges every business owner should avoid when hiring.
• When you should be hiring and when it's too late.
• Management tips, systems insights, and obstacles to avoid.
• Why slow growth may be the smarter strategy for cash flow.
• The exact questions to ask freelancers and how to manage small to large projects.

Connect with Connor Gillivan

• https://freeeup.com
• https://www.facebook.com/connorgillivan
• https://www.linkedin.com/in/connorgillivan

Links and Resources Mentioned

• Special promo code: BizGrowth25 for $25 credit https://freeeup.com  
• www.skype.com
• www.trello.com
• www.Gsuite.google.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Getting your products into big box retailers seems like an overwhelming task and that’s why most people avoid it and focus on Amazon selling. Karen Waksman is going to share why selling to large retailers may be easier than Amazon and a whole lot more profitable.

Karen is the real deal when it comes to retail relationships and retail selling. In this episode she’s helping us see a new growth strategy that often adds millions to the bottom line of business owners with not a tremendous amount of additional work. She also explains how to scale these product orders even if you’re tight on cash reserves.

Episode Highlights

• Why retail is often one of the biggest return on investments for product owners.
• How to get manufacturing and inventory capital without any cash out of pocket.
• The magic questions to ask yourself for creating the right product.
• Cash flow and how and when you get paid.
• The #1 mistake most people make when starting out in the retail world.
• Why boring products won’t cut it.
• How you can sell to a retail chain under their own private label brand.
• Karen demystifies the relationship with retail buyers and why it's not what you expect.
• How the real money is made in this industry.
• How adding retail can dramatically impact your company valuation.

Connect with Karen Waksman

• https://www.linkedin.com/in/karen-waksman-aba7421
• https://www.facebook.com/Karen-Waksman-206091316091635/
• https://www.amazon.com/Karen-Waksman/e/B00A8S2C8C

Links and Resources Mentioned

• http://retailmba.com
• https://retailmbalive.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

There’s a lot of hype, speculation and confusion around cryptocurrencies. Today I’ve brought on my go-to source, Scott Paul to talk about cryptos. As business owners its critical for us to understand how the financial landscape is changing and see if this is something we want to accept as a form of currency. We are not creating a product about cryptocurrencies and we do not endorse any products or training about it. Also, we are not affiliates or making any offers to products or services. This is a genuine conversation between friends that may give you a new perspective on technology adoption.  

Episode Highlights

• Why all cryptocurrency investors are speculators
• How to view risk and anticipate volatility
• Understanding how www.coinbase.com was a game changer
• Why this may be the answer to our fiat currency and why we are pioneers

Connect with Scott Paul

• https://www.linkedin.com/in/scottpaul2

Links and Resources Mentioned

• www.coinbase.com
• https://inside.com/bitcoin is a newsletter I subscribe that I recommend

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

As a business owner you know that access to capital is one of the most important things in your business. In fact, access to cash is often the constraint that prevents owners from growing their product line, expanding payroll or increasing ad spend. Today’s guest Gerri Detweiler is the world's leading expert about business credit and she’ll explain what business credit is, how to establish business credit and strategies and timelines for getting access to capital.

Gerri is the Education Director at www.nav.com which is the leading platform for business credit which gives people access to their business credit score for free.

Episode Highlights

• The differences between personal credit and business credit and why anyone can check your business credit report
• Surprising reasons why business owners should check their business report
• Business owners roadmap of where to start establishing credit
• Payment history is critical
• Start establishing credit now
• Go through the show notes so you can see where you can establish credit lines
• Get your free business credit report from Nav.com

Connect with Gerri Detweiler

• https://www.gerridetweiler.com
• https://www.linkedin.com/in/gerridetweiler
• https://twitter.com/gerridetweiler

Links and Resources Mentioned

• www.nav.com
• Resources Mentioned
• • https://www.nav.com/marketplace/business-credit-cards
  • https://www.quill.com
  • https://www.grainger.com
  • https://www.uline.com
  • https://www.nav.com/blog/which-credit-cards-can-help-me-build-business-credit-25633
  • https://www.nav.com/resource/do-business-credit-cards-report-to-personal-credit 

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

Oscar Chavez has a remarkable story about losing 169 lbs, being on The Voice TV show and now running a successful health coaching company. In this interview Oscar and Spencer talk about why understanding your customers language and mindset is so critical and why he’s focused on building a community for his customers.

Episode Highlights

• What he did after a complete stranger told him he should get weight loss surgery
• Battling the subconscious fears of being overweight and finding ways to quiet those fears
• How he overcame the physical weight and emotional weight
• Why eating less and and working out more isn’t the solution to the problem
• How the wrong information in the health industry sets people up for failure when they don’t even know it
• Why you need to be obsessed with intimately knowing your customers
• The principle of focusing on getting to basecamp first
• When you have the right accountability in place it’s hard to fail
• Human centered design - Understanding the customers language
• Why you need to cut out separation between you and your customers

Connect with Oscar Chavez

• https://twitter.com/fattofitfoodie  
• https://www.instagram.com/fattofitfoodiecoach

Links and Resources Mentioned

• http://healthwithresults.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw
• Email Spencer at [email protected]

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

We all come up with great ideas but only a small fraction of those ideas see light and even less actually get capital behind them. Scott Paul shares his perspective from selling multiple companies and investing in 25 startups. He talks about what he looks for in founders and why it's more about the person than the idea.

We also have a conversation with Austin Emery who runs influencer marketing for one of the largest brands in the world. He also shares his thoughts on where the influencer world is going in the future and how products can align with that business model.

Episode Highlights

• What Scott looks for when he’s investing in a founder and idea
• The next innovation for influencer marketing
• Why having a track record is more important than ever
• How come Scott is looking for ideas Amazon can’t push out of the marketplace
• How Austin is able to spot the magic behind the scene in the influencer world

Connect with Scott and Austin

• https://www.linkedin.com/in/scottpaul2
• https://www.linkedin.com/in/austin-emery-06677524

Links and Resources Mentioned

• http://hyperactivecap.com
• https://www.wooly.com
• https://www.kickstarter.com
• https://www.indiegogo.com

Subscribe and Share

• Find us on Apple Podcasts
• Follow us on Spotify
• Say hi on Twitter @spencershaw

Spencer Shaw is the host of Business Growth and his role as host is to dive into the conversations that will help you grow your business. Reach out to him on Twitter @spencershaw or email at [email protected]

If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!

After doing this podcast since 2013 I felt like it was time for a change. It needed to be something new and something bigger.

Instead of trying to be like every other podcast out there I wanted to get to the root of the reason why I started - to share stories!

The new format is foreign to most business podcasts and many of the stories and interviews will be with people you've never heard of.

I hope you join us for the ride.

This is the NEW business growth.