Business Growth

Turner Barr of www.aroundtheworldin80jobs.com explains how he was fired from the job he invented. He travels to exotic places working strange jobs and shares insight to vagabond entrepreneurs. 3:14 Where he searched to find international jobs… and why they always came up short 9:41 Why he setup a charity event for the Philippines disaster 12:20 How a multi-billion dollar company stole his brand and used it in a global marketing campaign His story went viral and was Featured in Inc and Entrepreneur also gaining massive support from the Reddit Community. 14:15 Why he turned to social media to expose the truth, and what it did for him Turner’s blog post went viral “How I Got Fired from the Job I Invented” Social Media = Social Justice 19:30 One of his craziest jobs was working with Tigers at a Buddhist temple in Thailand 22:30 His advice if you want to live and work overseas

This episode we interview Miguel Hernandez of www.GrumoMedia.com they help startups and businesses build their brand through demo videos. Their videos are short, funny, and unforgettable. You’ll learn his formula for creating a memorable brand and videos. 2:34 How he validated his idea of doing demo videos 6:25 Why he focuses on good content vs spending money on ads 9:40 Create multiple sources of income in your business to grow synergistically 10:17 How validating and pre-selling his training course helped him save time and money “before you spend a lot of time doing something try and validate… and if it’s good people will buy” 15:50 He is a top Udemy author making over $90k selling his video training “if you have a good product and you know how to market it, and you’re strategic about it, people are willing to pay for it” 16:53 The reasons why people pay for information they could get for free 18:45 What you have to do to create a memorable video “the whole idea of the video is to take action at the end” 20:39 Miguel’s scripting process for creating demo videos Demo Video Recipe: Constraint #1 – No more than 90 seconds Constraint #2 – No more than 200 words Constraint #3 – Follow the Act of Three 25:05 He explains what the Grumo brand is and why building that brand and feel is so important 28:25 Happy feelings from fluffy kittens LOL time 29:27 How the brand effects the growth of the business 31:34 The future plans of Grumo Media and how every business can iterate 36:24 Why he’s so approachable and grateful for the new business freedom economy 39:01 The 48 hour challenge Say “thanks” to Miguel and visit his website at http://www.grumomedia.com Intro Music by Braxton Lemmon… check out his awesome music https://soundcloud.com/expiredmomentum

Interview with Alex McClafferty and Dan Norris http://www.wpcurve.com They generate customers solely through content marketing and will put out 365 pieces of content this year. Within 6 months they went from $476 to a recurring revenue of $10,500 month. 1:47 How they went from $476/mo in revenue to $10,500/mo of recurring revenue in 6 months 3:12 Why they are focusing on content marketing to grow their business 4:37 What they do to build trust with their customers 5:48 When they started out they focused on the wrong customer only making $49 in 4 months. Alex explains how they pivoted to the right customer. 7:27 How they prepare content for their marketing and achieve the goal of 365 pieces of content in 2014 Their current content formula: 1-2 Podcast interview a week 2-3 Blog articles a week 1 Guest post a week 1 Weekly podcast on http://www.startupchat.co 11:53 What they do to manage their projects, tasks, and content 13:07 Balancing the working “on” the business and not “in” the business 15:52 Avoiding a high churn rate is critical for a recurring revenue business… they explain what they do to keep customers long term 20:39 Key focus areas when starting a new business 22:02 Execution is key and why they’ve started a new business within 7 days 23:39 The only validation indicator that matters 24:41 Why are early entrepreneurs and startups scared to put something out there for sale? 28:35 How being in San Francisco effect their startup. 30:35 Talking about the orchestration of their team 33:10 What’s the next step for www.wpcurve.com 36:25 How granular they get with their goals? 39:02 Parting advice to entrepreneurs looking to grow their business 40:10 Their angel investor elevator pitch 41:57 Who their product is for 43:35 Say thanks to Dan and Alex at www.wpcurve.com and on their podcast http://www.startupchat.co

Dave Crenshaw shares his formula for creating a focused business. He also talks about using systems and simplicity to grow your business. Learn more about Dave at http://www.chaosquiz.com 0:54 He was diagnosed with off the charts ADD… and what he did to overcome that challenge 3:55 How an entrepreneur can overcome noise and chaos around them “Chaos is the haphazard allocation of resources towards things of variable value” 5:50 Why simplifying things are critical for growing your business 8:15 What the jack of all trades is and how it shackles you to your business 10:57 He shares his process for creating a system and outsourcing the system 1. Improve your personal systems 2. Improve the business systems 3. Use the best technology 4. Utilize outsourcing 5. Make the hire 13:13 Problems business owners face when outsourcing 14:57 What you can do to uncover your personal strengths 16:16 He explains his early on struggles and failures… and how he overcame them 19:20 When to say “no” to your customers 22:30 Dave’s story about the best hot dog stand in the world Take the free four minute assessment at http://www.chaosquiz.com and get the action plan

Email autoresponders are one of the greatest assets in a business. Guest John McIntyre http://www.dropdeadcopy.com shares a framework for creating email auto responders that get opened, keep the readers engaged, and position products to increase sales. 1:16 He was struggling and was only making $100 a month from his website… until he focused on email marketing 3:40 How email marketing is different than writing sales letters 5:14 HIPS framework for writing email copy Hook Interest Parable (with moral) Slide (slide into pitch) 9:50 Why marketing should only be for the target prospect 11:02 How he gets into the email writing process 12:40 His process for finding your voice in your email copy Email #1 – Welcome, ask the question “what’s your ideal outcome?”, have them reply to email (boosts sender score) Email #2 – He includes an image and link in this email to get them trained to click images and links 18:50 Teach the WHAT and sell the HOW (if you’re selling information products this is critical) 19:45 What happens when you’re scared to sell? 22:35 The things that are more important than subject lines 24:17 How to date your subscriber 27:21 The amount of emails you should have in your sequence 29:42 Check out John’s podcast: email marketing podcast 31:13 The 48hr challenge 33:36 His biggest regret with email marketing Say thanks to John and see his auto responders in action at http://www.dropdeadcopy.com His Podcast: Email Marketing Podcast on iTunes Social: https://twitter.com/JohnMcIntyre_

Shan Carballo is an incredible artist, musician, and entrepreneur. He built an eCommerce company to over $2,000,000 in annual sales mixing business and art in his bedroom at his parent’s house. Now he uses music and art to inspire his work. Download his music at http://www.shancarballo.com 5:09 What he does to get inspiration to combine his artistic talents into his business ventures 6:33 How he started a $2,000,000 online retail company from a bedroom in his parent’s house. 8:02 Why he went to music school 9:02 The big mistake he made when he hired people to run his business 11:12 The mindset he created during he created when starting his business 15:18 What is his driving force? 21:20 The system for bringing the music outside of himself? 28:36 How he describes failure 31:12 [inlinetweet prefix=”Tweet This: ” tweeter=”@socialtrafficlab” Should every business person become an artist? 35:29 How to gain inspiration 37:40 Shan issues the 48 hour challenge? Say thanks to Shan at http://www.shancarballo.com and http://www.youtube.com/shancarballo

Scott Paul is the founder of ArmorActive, Voto, and Instafluence. He’s grown his companies to multiple millions and now uses his skills with other startups. ”An entrepreneur needs to always be growth focused and in fact they suck at everything else for the most part” 5:50 How Scott has “stumbled into everything” Be opportunistic and make sure you are open to changing and doing something different if what you’re doing isn’t getting the traction you want. 6:37 What drives you? Seeing something you put your hands on and watch it take flight. Doing something meaningful in a world where there are so few things that are meaningful. 9:32 Why he loves the digital world more than physical products 10:36 After investing over $300,000 into his social networking app he explains why he loves apps so much. Making it is half the battle. Promoting it is where all fail. 21:00 The first thing I look to do when I’m starting a company is get that team Once you want to execute you need to build up a team “It’s important if you have traction, or even if you don’t have traction but you can share your vision with someone else get someone to buy out on your vision and be part of your team” 23:20 Scott explaining his growth role on the team “An entrepreneur needs to always be growth focused and in fact they suck at everything else for the most part” 24:32 What to do when the startup outgrows the founder 26:48 What advice are you giving other businesses for growth? How he executes with live clients and the questions he asks. 28:43 Why people don’t focus on sales and getting validation. 31:08 What he would say to his current self 1 year ago. 33:15 The 48 hour challenge:

Kenny talks about making things as simple as possible to create business clarity. He also speaks about the new currencies of business that are essential in our connected world. His website is http://www.findtheedge.com where he shares business advice.

Kenneth Vogt started online back in the 90’s emailing Jeff Bezos for advice. Since then he’s started several companies and has a process for getting over the business plateau many owners face.

In Part 2 of the interview with Mike Hill we talk about buying ads on Google, Facebook, and other networks. Mike goes into detail about how they do split testing and use remarketing pixels to stay in front of visitors.