Business Growth

In this episode, Spencer Shaw interviews Wade Foster from Zapier.com. Wade is one of the co-founders of Zapier, a tech startup that provides businesses with a tool to connect disparate systems through a series of APIs. Zapier takes all the technical specifics out of the process and gives it’s users a drag and drop interface to connect systems within their business that previously would not have been possible without some programming and knowledge of the APIs from each system.

In this interview, Spencer chats with Jake Hower from FuzedApp about how automating business processes with FuzedApp helps small businesses. Jake started FuzedApp to automate the processes in his own travel agency business in Australia.

As he described what he was doing to other business owners, he found their was an interest to offer his system as a service to other entrepreneurs.

As he is building the business, he is taking the old school approach Gary Vaynerchuck mentioned this week of actually picking up the phone and calling your customers to find out what they want and how it's working for them.

He is also extending that personal touch to hand written cards to each of the new customers. With a little over 20 customers at the time of the interview, he is still in the early stages of the game, but definitely gaining momentum as more business owners find out about the tool through word of mouth and social media.

Currently, the system is focused on two platforms, Infusionsoft (Jake uses this) and Ontraport (formerly Office Autopilot which we use).

The tool then allows you connect those systems to other systems we use like Wistia, GotoWebinar, and Timetrade or ScheduleOnce.

Wistia, is a great video we player we use that allows us to track how long individual members of our membership watch our videos.

In this interview, Spencer sits down to chat with his buddy John Morgan about business branding and some of the challenges businesses have with growth.

John Morgan is the Author of Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.

Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.

In this episode, Spencer Shaw interviews Wade Foster from Zapier.com. Wade is one of the co-founders of Zapier, a tech startup that provides businesses with a tool to connect disparate systems through a series of APIs.

Zapier takes all the technical specifics out of the process and gives it's users a drag and drop interface to connect systems within their business that previously would not have been possible without some programming and knowledge of the APIs from each system.