Business Growth

Chris founded www.followup.cc to solve a major problem he faced while working at another well known startup. He talks about the critical role customer support plays and how he has grown his business on his startup’s 3 year anniversary. What made Chris Keller leave HubSpot to go out on his own? In this interview he speaks about why he left a great job to solve a problem. He speaks about the growth of his startup http://www.followup.cc and how customer support has been critical to his success. We talk about why his customers are thanking him for being a startup that charges money and we get into the biggest mistakes he’s made and explain what he’s learned and changed over time. Try http://www.followup.cc for free to automatically follow up with leads, customers, and conversations.

In this episode we talk with Mike Hill who is a paid marketing expert, sharing the mindset and psychology of paid advertising for large business growth. He started the group Internet Marketing Super Friends. Make sure to SUBSCRIBE for more interviews like this! This interview went down a different path by getting into the mind of successful media buying. But it wasn’t always easy for Mike. We talk about the following: -He shares why he almost quit internet marketing and what his pivotal moment was that changed his career. -The sign of when to buy media and when to stop. -What mindset you need to have to run a successful campaign. -Mike shares the barriers you will face when your grows. He’s learned this by working with businesses that make millions per month. -He also shares how to get over the overwhelming feeling of “why would people listen to me” negative thinking. This is an amazing interview that had me taking notes and re-listening over and over. If you got a lot of value out of this interview I want you to do two things. 1. Pay it forward and help someone else… share this message 2. Say thank you to Mike at https://twitter.com/mikehill

In this interview, Spencer chats with Jake Hower from FuzedApp about how automating business processes with FuzedApp helps small businesses. Jake started FuzedApp to automate the processes in his own travel agency business in Australia.

As he described what he was doing to other business owners, he found their was an interest to offer his system as a service to other entrepreneurs.

As he is building the business, he is taking the old school approach Gary Vaynerchuck mentioned this week of actually picking up the phone and calling your customers to find out what they want and how it’s working for them.

He is also extending that personal touch to hand written cards to each of the new customers. With a little over 20 customers at the time of the interview, he is still in the early stages of the game, but definitely gaining momentum as more business owners find out about the tool through word of mouth and social media.

Currently, the system is focused on two platforms, Infusionsoft (Jake uses this) and Ontraport (formerly Office Autopilot which we use).

The tool then allows you connect those systems to other systems we use like Wistia, GotoWebinar, and Timetrade or ScheduleOnce.

Wistia, is a great video we player we use that allows us to track how long individual members of our membership watch our videos.

FuzedApp allows us to collect that data, and save it into Ontraport allowing us to create a lead score based on how much of a video the contact has watched.

The same technique is also applied to GotoWebinar scoring contacts based on whether they showed up for a webinar and how long they attended.

FuzedApp integrates with Timetrade and ScheduleOnce by connecting to Google Calendar and saving appointment data in Ontraport and Infusionsoft. This allows you to then assign those contacts to follow up sequences, tag them based on lead sources, and automate the creation of tasks based on what the scheduled event was.

2:40 – How he came up with his business idea over the weekend 3:48 – What he did to validate his business idea 5:20 – Paid vs Free customers 6:17 – What he did to get traction 7:04 – Going deep vs wide 9:08 – How he’s interrupting the marketplace with his approach 11:00 – Marketing tool he’s using to keep customers during trial 12:03 – Why connecting with his customers is so important 12:25 – The big mistake most businesses make 13:45 – Jake shares his metrics 15:06 – He shares his most important tasks for growing the business 15:55 – Why he’s not always doing the most important daily tasks 17:01 – What he really thinks of his customers 17:35 – His 12 month vision 19:00 – Content marketing vs personalization 21:45 – Why using the product is the real test 23:05 – Key takeaways 23:40 – Jake’s final piece of advice 24:57 – How to keep in touch with Jake[/box] 

In this interview Spencer chats with Taner Kilicarslan who has started businesses throughout the world. His latest venture is establishing a major presence in the Middle East. Hear what Taner has to say about working with different cultures in the business world. Taner Kilicarslan, a world traveler and multi country entrepreneur has mastered the skill of global business. He talks about some of the unexpected pitfalls for doing business in other countries and the major opportunities in the middle east. In this interview you’ll hear what the “oil money” mindset is and how working in certain areas can increase your prices and income dramatically.

In this episode Mark Donnan talks about creating systems for your business and how a system is essential if you ever want to sell your business. He also shares what he did to overcome past failures that have now turned him into a stronger and more profitable owner. Mark shares advice that is better than most training courses and books. You’ll want to take notes on this one.

Business Accountability is a huge part of building a success business. In today’s podcast, Spencer is joined again by best selling author John Morgan and their mutual friend Alli Worthington author of “The Get Going Guide To Awesome” & “The Entrepreneur’s Guide to Radical Change“. Join Spencer, Alli and John at Grandma’s house on their best behavior chatting about the challenges we all have with accountability about how to introduce it more into your business and help take it to the next level with the help of your fans and you mentors.

Why You Need To Listen To This Interview: We Talk About… How to overcome the bottlenecks in your content creation process to create incredible content Joel’s dirty secret about his writing process The secret to consistently creating better content ideas Tools to make the guest blogging and writing process easier How to make your content stick out and get noticed The personal struggles Joel faced when starting to guest post and how he overcame them. (It took a lot of prying to get this out of him but he finally caved.) Are you ready to go behind the scenes and learn how to easily scale guest blogging to get more qualified traffic, leads and exposure for your website? Most people follow this same strategy. They think creating great content or a great website is enough to attract customers. It is not. The reason no one visits your website is because they’re not looking for it. They’re not interested. So you have two choices. 1) Spend a lot of money on online ads and traditional marketing to get your customer’s attention. 2) Spend zero money and show up where your customers are already looking. Personally, I’ll choose number two every time. And as a result, my business is getting more leads, more traffic and more NEW customers every month. How do I do it? It’s simple. Guest blogging. I target the websites my customers visit frequently, then I write guest blogs for those sites. And it works! It’s no secret that I think guest blogging is one of the BEST strategies being ignored by businesses today. And I’m tired of watching businesses struggle unnecessarily. I want to help. That’s why I just launched my new course, Guest Blogging Blueprint, which will help you no matter what level you’re at. In this course, you’ll learn how to: Earn credibility by becoming a published author on multiple websites Build high quality inbound links for your website to increase organic traffic Attract qualified traffic through guest posting on other blogs Identify the blogs your customers visit most Use the systems and templates I’ve given you to scale your guest blogging And much more! To get the course half off the regular price, use this special coupon code created for our listeners! https://www.udemy.com/guest-blogging-blueprint/?couponCode=TAKE10-SPENCE (It’s built into the link) But hurry, because it’s not going to last very long!

In this interview, Spencer sits down to chat with his buddy John Morgan about business branding and some of the challenges businesses have with growth. John Morgan is the Author of Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand

Tom Collins took a business from a few million dollars a year up to $150M with 600 employees. He shares stories and insights you won’t hear anywhere else. You can find out more about Tom and his coaching program at http://8figurebusiness.com

In this episode, Spencer chats with James Reynolds from Dubai. James runs a service company offering SEO and Social Media services to businesses. One of the key strategies James found that help them grow their business is creating a laser focused offer for your customers instead of trying to be/do everything. Listen in while James and Spencer share some tips on how you can grow your business as well.