Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Greg Brebner from Blunt Umbrellas.

This week on the podcast, a business that began with the realisation that umbrellas really sucked, that's grown into a business turning the industry inside-out. Blunt Umbrellas sell brollies for 5-10 times more than the market, are found in countries all around the world, and have now sold over a million units of their signature styles.

Through fashion collaborations, a lot of market building, and clever design they have created their own section of the market for their wind proof, strong, beautifully designed umbrellas, that won’t take your eye out or be heading straight to landfill after seeing some weather.

To talk about making an idea into reality, the importance of a clear vision, and loving bad weather, creator and inventor Greig Brebner joined the podcast.

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