Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Tim Brown, Co-founder of AllBirds.

This weeks’ podcast has an extra special guest that has recently been on the minds, and feet, of people all around the world.

It was a great chance to talk about a journey from New Zealand to the very top of the fashion industry, and Allbirds co-CEO Tim Brown turned up for an honest, engaging and helpful chat about what it takes to build something different, and what it takes personally and professionally to keep stepping up in terms of scale and expectations.

It’s a story now famous in Aotearoa. A few short years ago a New Zealand professional footballer has a dream for a shoe made out of wool, and lots of our podcast listeners will have followed every step along the way.For many that first moment might have been seeing a Former All White fronting a Kickstarter project with the great overview video for a new merino wool shoe you could wear without socks. From there this Allbirds idea has grown and grown through the first signs that this little concept from New Zealand was getting worldwide notice, through to investment, great media notices, huge sales, and AllBirds stores opening up in the world’s great retail areas, and now, a store in Auckland.

Although success can make things seem like it was a sure bet, it was, in the words of the founder and today’s guest, ‘a bad idea for a long time before it was a good one’. To find out how bad idea can turn into something quite wonderful, to chat the journey to here, and to hear what’s next, Allbirds founder Tim Brown joined the podcast you can find just below.

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