Business Made Easy Podcast

Growing your business can be a confusing and daunting task. Knowing where to put your time, energy and resources so they maximise your results is costly and expensive if you get it wrong. On top of this, there are only so many hours in a day and you can’t afford to be wasting them.

In this episode 64, I give you a simple 3 step process to help you get clarity around exactly what your business needs to grow and increase your bottom line.

At the end of this episode, you will have a clear and solid framework to apply to your business to identify exactly what your business needs to go to the next level.

In this episode, you’ll learn:

• A practical 3 step process to apply in your business to help you identify what areas of your business you need to adjust to drive growth in your business.
• The key areas to focus on to achieve growth in your business.
• Ensuring your business is in good condition and has the resources to be able to grow profitably.
• The importance of knowing the critical numbers in your business to monitor performance and growth.
• Why you need to check and monitor your numbers regularly.

Learn how looking after yourself in business is one of the greatest investments you can make for the performance of your business and your ultimate success.

We discuss the importance of building customer relationships in this episode.

Specifically the importance of building value-based relationships, that are not transactional but deep and long-lasting.

Value-based relationships are built with honesty, trust, and integrity, they aren’t for a quick sale or quick win.

Value-based customer relationships can’t be fake or non-genuine. They take time and patience to grow.

But when they do they deliver a rewarding and profitable business that will keep your customers coming back time and time again. With a value-based approach you will win more business, keep more business and you will have better advocates for your business and brand.

In this episode you'll learn:

• What is a genuine  value-based customer relationship
• What is not a value based relationship
• Learn the finer points from a real-life case study
• Learn the formula for building a value-based customer relationship.

Learn 7-time saving strategies to improve your productivity in business.

Time is a precious resource we all only have the same 24 hours in a day, and we can’t get any more of it. Even more severe we can’t get it back when it’s lost or wasted. '

Success in business comes from doing the right things at the right time.  It's imperative that you don't waste the time you have with un-necessary distractions. You can't get the lost time back.

Social Media and shiny new objects that cause distraction are occupying more of our day. They draw you in and make it difficult to maintain focus on what's important.

In this episode, I share with you 7 strategies to improve your productivity in your business. 7 strategies that will give you back your time and help you achieve greater success in your business.

It’s not too late to finish the year strong and make it your best year ever.
There are always obstacles and reasons and excuses why it’s hard to achieve your goals and with the end of the year and holidays seasons around the corner there are going to be even more reasons why achieving your goals may seem impossible.

You can still achieve your important goals for the year despite the distraction and seeming lack of time.

We take you through a 5 step program to reprioritise, refocus, take action and finish the year strong, making it your best year ever.

A must listen to episode if you are serious about achieving success in your business.

You will learn
What holds us back this time of the year
The importance of finishing the year strong
The importance of revisiting your goals and recalibrating to finish the year strong.
My 5 step process to make 2018 year your best year ever.

Knowing which social media platform to use in your business marketing can be a daunting task, every day there seems to be a new tactic and strategy and not enough hours in the day.

You start down the road on one platform only to be drawn to another due to new information that’s come to hand. Then you change back and forth. It’s like social media pinball.

What is worse is when you try to be on all at the same time without any clear strategy.

Adopting this approach has a high chance of nothing working and a lot of wasted time. Without proper thought, planning and strategy for ultimately what you're trying to achieve.

In this episode you'll learn:

• The behind the scenes strategy of social media marketing.
• We look at an effective way to approach social media marketing in your business
• The importance of choosing the most effective social media platform.
• How to choose which platform is going to give you the best results for the least amount of effort and become a pro at it.

Business Burnout is real, it creeps up on you, it can strike without warning and when it does it can be detrimental to your business and more importantly to your health.

We have a good look at business burnout this week to identify what causes it, the effects it can have on your business and your health.

Learn 15  practical action steps you can do to avoid business burnout in your business.

In this episode we cover

• What causes Business Burnout
• Signs you are suffering from Business Burnout
• 15 practical tips to prevent and solve burnout in your business.

Starting and building a business can be a daunting thought at the best of times.

The emotion and excitement often get the better of people and they just jump right in and start implementing and building without considering the consequences or direction of what they are trying to actually build.

You wouldn’t build a house without a clear solid plan and proper preparation beforehand and nor should you build a business without one also.

When you build a house there are clearly defined stages and steps that need to take place so that things are solid and stable for the next stage and so on.

For example, you wouldn’t start putting the roof on if you haven’t built the walls. It just won’t work.

Business is exactly the same you have to follow the right steps and stages in order to be successful and achieve what your vision.

In this episode, you will learn

• Why each stage of building a business is the same as building a house.
• The critical stages of building a business to be successful
• Why it’s important to follow each stage in order to provide a solid foundation for the next stages and each subsequent stage.
• Why it’s important not to miss a step in building a successful business.

Business owners usually have a good idea that things aren’t right somewhere in their businesses, but often not know where to start look to see what’s wrong with their business.

We look at a case study this week of William and Laura who weren’t getting results but didn’t know where to start looking to fix things.

We have a look at William and Laura's situation and I take you through the exact steps we used to identify the problems they were having and the action steps they implemented to turn things around.

This is a practical episode that can be applied to any business that may not be performing and getting the business owners desired results.

In this episode, you will learn

• The importance of seeking professional help to fix problems.
• The importance of Margin and understanding your Breakeven point in your business.
• The importance of Cash Flow Planning and how to fix problems.
• The importance of constantly making adjustments and fine tuning your business along the way.

Business is an important part of life for an entrepreneur and while we do everything in our power so things don’t go wrong, it’s a major fact of life that things are going to go wrong from time to time.

There are lessons that we are all learning as we go along on our business journey and they tend to be mistakes that we say we’ll never make again.

But there are also things that go wrong that are totally outside our control. That can go wrong and really rock our world when it comes to our business.

In this episode, we dive deep into what to do when these things go wrong.  How to approach it to minimise the damage and fallout and recover in better shape as a result.

In this episode we discuss

• The types of things that can go wrong in your business.
• What to do when things do go wrong in your business.
• Practical steps and actions you can take to minimise the impact to things going wrong in your business.