Business Made Easy Podcast

It's a contest between death and taxes as to which is least favourite but, as the old saying goes, they are the only two things that are absolutely certain in life.   The reality is, while nobody likes to talk about it and we put off doing any planning around it, NOT doing anything is only making things more difficult and traumatic for those we leave behind. Today we talk about why it's important to have your estate plan under control and the types of considerations you should have when doing so.

Kent Sisco is a an entrepreneur in the true sense of the word. Kent has been an integral part of some of the largest software development companies in the world, including being one of the original design team on Microsoft Excel. Not only does Kent share his interesting journey throughout his career but he shares also the lessons he attributes to his success in business. Kent has just released his new project called SPEARE which is a modern day word processor for busy content creators and he shares the journey that led him to design and build this product. Take a listen!

A commonly used strategy to increase the sales and income in a business is to offer a discount to entice more customers to buy.  But discounting can work out more expensive than you might first think. Episode 42 explores the true cost of discounting in your business and how a 10% discount can cost you a lot more than 10% profit on your business bottom line.  Tune in with Jason Skinner right here!

LinkedIn is a social platform that has had a lot of changes added recently and is quickly becoming a game changer in terms of engagement on social media. We chat with Mary Charleson, author of 5 Minute Marketing about Native video, the importance of building a business community and what's working in the marketing space for her at present.

Episode 40 of The Business Made Easy Podcast Jason Skinner gives us an in-depth look into what the break-even point is in your business, how to calculate it and why it's so important to growing your business and taking your profit to the next level.

In this episode you’ll learn:
- Discover what is "Profit Margin" in your business and why it's important.
- Learn how to calculate your Break Even point and exactly what it is.
- Examples of adjustments that can be made to improve profits margins on individual sales passed

Entrepreneur, public speaker and author Chris Brogan shares his 'Tell it how it is and be Real' approach to business and marketing.  We also have a great discussion on the emergence of Block Chain technologies and how he sees them being useful far beyond Crypto Currencies to become an integral part of business processes in the future.

Feeling overwhelmed at the amount of options out there for business tools and software? In Episode 38 I share with you 5 great tools I'm currently using to efficiently help grow my businesses and deliver the results I'm seeking. I share the honest pro's & con's of each to help you make the right choices!

We chat with Amber Hawley & Maelisa Hall from the My Biz Bestie Podcast.  Both successful entrepreneurs and business owners in their own rights, they have found each other and established a close support network to make it through the day to day ups and downs of running a business. In this episode we talk about the importance of establishing a network of peers who understand your journey, who are there to support you and how to find these people in both the online and offline world.  Thanks for listening

When it comes to email marketing, we often hear "Nobody reads emails anymore" or "email marketing is a waste of time".

This couldn't be further from the truth, your email list is still one of the most important marketing assets you can have in your business growth toolbox.

In Episode 36 of The Business Made Easy Podcast, Jason Skinner discusses why your email list is still one of the most important assets you have and what you can do to improve your open rates and engagement levels of your email marketing efforts.

A few simple tweaks to what you are currently doing and a different approach to your email list and the drafting of your emails will deliver you far better results.

In this episode you will learn.

• Why your email list is one of the most important assets in your business.
• Why email marketing is still very much alive and an effective way to engage with your customers and potential customers.
• How to look at your email marketing in a different light that delivers the results you are looking for.