Business Made Easy Podcast

Pat Flynn from Smart Passive Income catches up with Jason in San Diego to chat about all things entrepreneurship, his journey in business, the work involved to achieve success and how he approaches business life and his strategies with You Tube and business going forward.  A not-to-be-missed episode on The Business Made Easy Podcast!

Are you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right. 

Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into raving fans in your business.

Dinesh Rudra is the founder of Light Animations, a company that specialises in helping companies to communicate effectively to their people through the use of animated instructional videos. Dinesh shares his framework for communicating effectively within your organisation, no matter how difficult or complicated the message.   Enjoy Episode 33 of The Business Made Easy Podcast!

It is very easy, particularly in the online space to loose sight of the fact that you are actually running a business. In this episode I take you through the distinction of a hobby versus a business and what you can do to identify what it is you are actually running, including steps you can implement to set yourself up for business success.

Perna Malik talks us through the fundamentals of what makes engaging copy, why it's so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it's meant to do. Prerna also shares some great tips and traps to avoid when writing good copy. 

In this episode we answer one of our listeners questions to address a common frustration in business and entrepreneurship.

• How to set priorities in your business when you have limited time.
• The importance of setting vision and strategy in you business.
• Why you need to establish the role of  CEO in your business.
• The Quadrant of Priorities from Stephen Covey
• How to deal with the noise and speed of technology as a business owner
• Learn about the big rocks versus the small rocks.
• The four generations of time management.

If you are wanting to drastically improve the results from your business marketing efforts and dollars spent you need this episode. Learn why people are not seeing or listening to your Social Media posts and practical tips to change the game with the marketing results in your business. 

What is covered in this episode:

• The importance of knowing your ideal customer avatar
• Knowing your most profitable existing customers. 
• Why you need to do this framework before you start writing your copy or advertising
• How to start defining your customer avatar
• Why you need to constantly be refining your customer avatar
• Why you need to know where they absorb information from - what do the read, watch, listen to?
• How knowing their pains and objections can help you connect quicker
• Knowing their online behaviours
• How to find out this information
• What to do if you have multiple customer avatars

Hear from the Master of Marketing John Dwyer this week as we discuss practical tips to grow your business and improve the results you're getting from the marketing efforts in your Business.  John has a wealth of knowledge and ideas when it comes to practical direct response marketing ideas to grow your business. He shares his stories of how he persuaded comedian Jerry Seinfeld to take on the Greater Building Society campaign as well as other practical case studies you can use to generate ideas in your business. A must listen episode for anybody wanting to grow their business. 

What is covered in this episode:

• Why experience counts when using marketing experts 
• The power of direct response marketing compared to branding strategies 
• Tactics to get  your customers to sample your products 
• Using competitions to drive warm leads to your business 
• The background on the Jerry Seinfeld campaign for Greater Building Society 
• The results that can happen when you are thinking outside the box 
• The power of persistence and not giving up 
• The frustrations of leaving money on the table with your existing customers 
• The difference collecting data on your customers can make  
• The power of text messages in your marketing 
• The value proposition vs discounting 
• Increasing your perceived value 
• Making it easy for customers to buy from you 
• Why discounting isn't the answer to build revenue 
• Selling the benefits not the features 
• The power of Facebook Live video marketing 

Michael Gerber in his book the EMyth introduced the concept of the Technician, The Manager and The Entrepreneur. In this week's episode we discuss adopting a CEO mindset in your business and practical steps you can implement to move your from being the technician on the tools to the CEO growing your business.

What is covered in this episode:

• The changes you will experience adapting from working for a corporation to being your own boss
• What exactly is a CEO and what role do they perform 
• The difference of working inside and outside your business 
• Why these concepts apply to you whether you are a solo business owner or manage a team 
• Why the owner of the business and a CEO are two distinct roles 
• A large business is just a small company that has done the right things 
• The journey of starting a business and the traps that owners can fall into once you start growing 
• Why you need to stop and look at what you have built by taking a day out of your business to have a CEO day 
• During your first CEO day it is important to: 
• Brainstorm everything out of your mind  
• Allocating a CEO and time that will spent in that role each week 
• Identifying who are the owners/shareholders of the business 
• Identifying the organisational structure required and role descriptions 
• How to make your CEO day non negotiable