Business Mastermind Podcast

This week, Gavin collaborates with business expert, and host of the Women Rocking Business Podcast, Traci Cornelius.

Gavin and Traci candidly discuss visibility and how important it is in scaling and growing your business and your personal brand; the rights and wrongs, their personal definition of what it means to achieve visibility, the importance of authenticity, and the best visibility hacks that will see your content proliferate to a wider audience.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Gavin feels that his malaise caused by the efforts of contemporaries to “stay visible” has affected the way he drives his own visibility. Traci believes this was caused not by what these people were saying, but how they were saying it.
• Everything you do is a conversation. A speech on stage is a conversation between a speaker and the audience. A live video is a conversation between speakers and their subscribers. Alarm bells ring when the persona off-stage does not match the one on-stage.
• Authenticity comes when we truly discern our business's purpose, and are able to communicate that passionately and honestly.
• When you can become an unapologetic version of yourself, it releases all pretensions and stress, and all that is left is the will and desire to serve.
• Visibility is about being seen. But further than that, it is the act of becoming so seen, and so identified with your chosen niche, that you are perceived as an expert.
• To increase visibility, Traci recommends Live Videos, pre-recorded videos, such as YouTube content, podcasting, public speaking, networking events. Ultimately, every opportunity should be taken to place yourself in front of people.
• Increasing visibility is important, but it should never obstruct the ways in which you make your income. A strategy that may help is to create content back-to-back.
• Work out what's stopping you in terms of visibility. Work out the pain cycle. Recognise that it doesn't have to be perfect. Perfection doesn't portray reality.

BEST MOMENTS

‘Visibility is being seen in different areas'

‘Why would anyone want me?'

‘I was kind of a deranged newsreader'

‘When you are unapologetically you, it is so liberating'

‘Visibility means that you stand in the way of opportunity'

‘If you're pedestal-ised, you're unapproachable'

‘Comfortably uncomfortable'

‘Be prolific rather than perfect'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Women Rockin Business Podcast

Founders Board - https://foundersboard.co.uk/?sc_ref=FHM5LGLDgxFc7TRC

ABOUT THE GUEST

Traci Cornelius

Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls.

Like many, Traci's story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!). 

"Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur."

On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.

“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” 

I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”

–Traci Cornelius

When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! 

Facebook: https://www.facebook.com/TraciCornelius22

Facebook: https://www.facebook.com/WomenRockinBusiness

Instagram: https://www.instagram.com/TraciCornelius

Instagram: https://www.instagram.com/WomenRockinBusiness

Official website: https://tracicornelius.com

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

In too many businesses, as soon as the Christmas songs come on the radio and the mince pies and big tins of chocolates come out, productivity plummets.  

In this episode, I share things you can do to have a productive December?  What things will enable you to have a strong December in terms of Revenue, Profit and valuation of your business 

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD 

Gavin Preston Website 
Gavin Preston LinkedIn 
Gavin Preston YouTube 
Gavin Preston Facebook 
Gavin Preston Twitter 

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Gavin speaks with John Lamerton; Angel investor, business owner and author of The Routine Machine.  

John has been called the King of Routine!  John describes how the routine itself does not matter.  You set the routines & the rules up to work for you.  

What is the little hinge that will swing the big door? Make one change.  Start small and level up.  Keep levelling up.  Schedule in your level-ups.  

Even the most disorganised and creative amongst you will find yourself wanting to schedule some routine into your world after listening to this interview.

Sign Up Here: https://bit.ly/biz-pod

KEY RESOURCES

• The Routine Machine Book (Amazon)

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

CONTACT METHOD 

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

If the thought of giving feedback to a member of your team causes your pulse t quicken and you to tense up, Gavin shares a 3 step process to having successful conversation and two ways of structuring that conversation.

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD 

Gavin Preston Website 
Gavin Preston LinkedIn 
Gavin Preston YouTube 
Gavin Preston Facebook 
Gavin Preston Twitter 

Hosted on Acast. See acast.com/privacy for more information.

Gavin Preston and Nick Bradley of the ‘Scale Up Your Business' podcast are spending time together discussing the next year and decade as we enter the last quarter of this year. 

They explore multiple aspects of business planning, structure and customers and offer practical advice so you can create a plan for your business that will take you successfully into the next year. 

Mindset is critical and this episode explores in depth the mindset it takes to drive a business forward achieving the results you want and taking you towards attaining your vision. 

At a time when we are required to run faster and faster, we actually need to go slower to be able to plan in the time to focus on thinking so that moving forward is successful and this episode explains how you can achieve this, there is something for everyone in business in this episode. 

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS 

• When Planning you need to reconnect with the vison what are you trying to achieve. 

• Once you know where you are going then the next question is how? 
• Instead of thinking incrementally you can look at where you want to be, then work backwards planning the steps you need to make to get to where you want to be 
• You can't have a big enough vision – I have a twenty-year vision, which is huge but every year I look at it then chunk up 
• Goals – set goals for all areas of life including relationship, business and emotions. 
• The goals are formed from what you want to achieve in each area 

• If you are not getting the results you need to change something 
• Change the things that will get you the outcome 
• Look at the environment your customers are working in and find out if their pain points and wants have changed because you may not be meeting their needs 
• You may have a range of products and it may be due to agile innovation that those products are no longer relevant because the world is moving more quickly 
• Even if you've had the best year ever you must re-evaluate because it doesn't mean the next year will be the same. 

• There are many lenses with which you can look at your business the most important thing is to match what the customer wants with what you can provide. 
• If you haven't got a good insight into your business then you need to seek external support to ensure you have the information required to plan well for the coming year. 
• There are key questions to ask  - What am I not seeing at this point that may cause me problems further along the line. 
• If you are a business of a certain scale there are more businesses out there than ever before If you are planning to sell, for private equity to be interested there is a threshold. A planning strategy you can include is one of possible merging with another business of a similar size to make yourself attractive to private equity investment when you are seeking a successful exit. 

BEST MOMENTS 

‘The power of visualisation is a key to moving forward' 

‘It's the view you have of yourself that can be limiting – your limiting beliefs' 

‘What is it I need to change in my objectives to be able to reach my goal?' 

You've got to have a bold goal with manageable chunks that you can then work towards  

VALUABLE RESOURCES 

The Business Mastermind Podcast 

Scale Up Your Business Podcast 

90 Day Business Growth Accelerator website 

ABOUT THE GUEST

My name is Nick Bradley. I'm an entrepreneur, author, speaker and investor.

My background is in growing and scaling VC and Private Equity backed businesses.

Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.

I'm passionate about personal and professional development - showing up and being the best version of myself ... every day.

My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.

CONTACT METHOD

https://twitter.com/nickcbradley
[email protected]
www.fielding.global  
  

ABOUT THE HOST 

Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and 

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

CONTACT METHOD 

Gavin Preston Website 
Gavin Preston LinkedIn 
Gavin Preston YouTube 
Gavin Preston Facebook 
Gavin Preston Twitter 

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

‘Socks are one of the few things you start and end your day with'

Gavin is with Josh Turner Founder of Stand4Socks a company founded on the statement ‘What if socks could change the World?

Most of us wear socks, so if socks could have a positive impact surely they can change the world. This business for good began with global goals but has found its true calling much closer to home supporting the homeless across the country with its ‘buy one pair, give one pair'

The journey has been interesting and Gavin and Josh discuss how the business has been shaped and why simplicity is key for scale and growth in this fascinating interview about starting an ethical business for good.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

A changing business

It's vital to value your time. Having fulfilment pushed us to find more volume because it's a system that is discounted by the volume purchased.

We outsourced digital marketing because it's a space that is moving rapidly and it requires specialist knowledge that's continually updated.

Advertising platforms and B to B sales

Instagram is great for first impressions and getting engagement with the brand alongside Facebook for possible conversion.

Often we have 2 or 3 impressions before we gain engagement.

The focus is now influencers, collaborations and partnerships.

As we've grown in scale, retail has come to us for specific projects.

The majority have different propositions but have come to us because of our buy one give one and ethical stance.

For a big brand to get an ethical branded sock in someone's sock drawer rather than something disposable like a cupcake or bottle of wine is a big deal and a great return on investment along with a great emotional connection.

We make the most comfortable socks possible without sacrificing style and ethics

and for every pair, we sell, donate a pair to the homeless.

Being a business for good

We started with global goals initially 8, with a different sock design for each of them, we were supporting many causes in little ways.

Socks are cherished items at homeless shelters because it's a wear through item for most of us.

The homeless do more walking daily than the average person so socks are really important.

It began with a Christmas design and resonated massively with customers.

Today it's about 85% of our range and it's what we are passionate about. We now support the homeless nationally and also offer apprenticeships for the homeless within our business.

We are always asking ‘where can we have more social impact in our business?'

BEST MOMENTS

‘We did our homework and work with a great digital company who are invested in our mission'

‘We've had to learn to be able to support the homeless community in the way they wanted and that was useful for them'

‘We are focused on  maximising customer lifetime value'

‘We've got a great supply chain and we are now leveraging it to expand to a wider audience'

VALUABLE RESOURCES

The Business Mastermind Podcast

Stand4Socks website

Stand4Socks Instagram

Stand4Socks Facebook

Stridies Facebook

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

‘Where flexible working is  implemented well and is successful the end result is always fulfilled engaged motivated staff'

Gavin is in conversation with Cate Walter and in this episode they talk about how and why creating a flexible working culture in high growth businesses benefits everyone involved.

Cate Walter is a director of Rhino Safety, a multi-award-winning  Health, Safety, Fire Risk and Environmental Consultancy based in Cheshire.

With a background in Employment Law and HR Cate is passionate about the positive impact of flexible working and shares her expertise and experience of working with a range of companies to grow successful flexible working strategies.  She also reflects on implementing flexible working at Rhino from the very start and the how as a high growth business it is a

A culture that benefits everyone.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

Creating flexible working in high growth businesses is hugely positive and beneficial for both the business and the people who work within it.

What are the challenges in high growth businesses?

Flexible working is very much seen in the realms of women with no consideration of any other groups needing or wanting flexible working.

There is a fear that if one person is working flexibly it would open the floodgates for everyone and that it then isn't possible to operate a business effectively day to day.  

The legislation is a massive part of the problem it is extremely well-intentioned and very poorly executed.

It makes what should be a relatively simple exercise into something very complicated and it's that which creates the fear.

How can flexible working be effectively and successfully implemented?

There is a myriad of ways for people to work flexibly.

All of our team members have full flexibility to decide on their hours.

Everybody has core working hours – this is used as a guide to the number of hours we've agreed is needed to fulfil the work commitments.

We count the work not the hours, It's all about the outcomes.

Where flexible working is implemented well and is successful the end result is always fulfilled engaged motivated staff.

Where this happens, people are more likely to be flexible in return towards the company.

It has to be based on a relationship of reciprocity, mutual respect and trust.

It is key that management believes in flexible working as a strategy.

Flexible working is all about culture and in our company flexible working is there for your life, so you can have the lifestyle you want alongside positive engagement at work.

BEST MOMENTS

‘We were in that situation where every week  we had Sunday night dread'

‘We have to afford them the same flexibility we afford ourselves'

‘I champion people not trying to do it all for themselves. Get the support of an outside qualified person for HR if required'

VALUABLE RESOURCES

The Business Mastermind Podcast

Rhino Safety

Rhino Safety Facebook

Cate Walter LinkedIn

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.