Business Mastermind Podcast

‘Be the change telling people to change doesn't work, you have to lead and be the change'

This is the second part of Gavin's in-depth interview with Ruari Fairbairns Co-Founder of One Year No Beer.

Ruari has been on a fascinating journey from hugely successful and highly regarded oil broker with a lack of fulfilment to, along with his partner Andy Ramage, creating and leading the movement ‘One Year No Beer' he has along the way changed his life and relationship with alcohol completely.

Gavin and Ruari talk about the business lessons learnt along the way, the importance of meditation, spirituality and meeting the Dalai Lama in this absorbing podcast.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

What's next

Our next step is to unlock our ambassador model. Our events will be at park runs, sober raves and festivals they will be upbeat and full of life you will be connecting with people who are full of life having a great time without the use of a poisonous drug.

The ambassador model gives our members the opportunity to create a lifestyle business championing this movement. This can be done either online or offline.

When you go against society and change your relationship with something incredibly ingrained in society you build self-worth and this creates a platform for you to be better across all areas of your life.

Everything began with 10 minutes of headspace every day, practising meditation every day changes everything.

Key business lessons learnt along the way

-       Create a plan before you execute.

-       Getting support people and the operational systems and management in place is transformational.

-       Build a supportive team around you, so you can focus on what you are good at

-       Communicate with your customers about the opportunities and limitations you have Many members want to support and give back. They really understand and bring passion because they have been through the program

-       Be very careful whenever you are sourcing marketing there are way more ways to waste your money than spend it well.

-       Be the change telling people to change doesn't work, you have to lead and be the change.

Alcohol is an access point to drive personal development and a shift to more healthy habits and foster better well-being and happiness.

We build technology that facilitates connection through behaviour change and are driven by the purpose of changing people's lives

Our mission is to empower our members to change the world's relationship with alcohol.

This movement is happening organically, it's moving through me and when it's done with me it will continue on.

I'm the nuclear fire engine that drives this thing on day to day using my passion, ADHD and energy but it will get much bigger than just me.

BEST MOMENTS

‘We have the consumer part with incredible feedback but the big change comes through our corporate programs'

 ‘We are doing business for good'

‘In ‘One year no beer' there is a lot of serendipity and that  is the higher purpose of what we are trying to achieve a connected society over a common purpose of living a good life we are onto something really big'

VALUABLE RESOURCES

The Business Mastermind Podcast

The 28 Day Alcohol-Free Challenge book by Andy Ramage and Ruari Fairbairns

Ruari Fairbairns LinkedIn

OYNB One Year No Beer website

Ruari Fairbairns YouTube   

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Has your business growth plateaued?  Do the things that used to work, no longer work? Are you successfully stuck? Even worse, as a result of the day to day challenges of running your business have you lost sight of the dream you had when you founded your business?  Gavin invites you to reconnect with the reasons you set up your business and re-ignite the passion in your belly necessary for renewed growth.

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

‘One Year No Beer created a global tribe and facilitated the connection with people who are on the same journey and that's why it's so transformational.

In this fascinating and in-depth interview Gavin is speaking with Ruari Fairbairns Co-Founder of One Year No Beer.

They discuss Ruari's journey and how he chose health over success which ultimately led him

to found One Year No Beer with his business partner Andy.

This is a podcast that explores the ways we connect with each other and the global tribe that Ruari has created to facilitate the connections between people on the same journey, and there is something for everyone in this inspirational interview

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

I chose health over being successful and I think there are many people out there who are scared of making the choice but the reality when I took a break for 90 days was I got much faster, more focused and sharper when working.

One Year No Beer was born from the experiences of myself and my business partner and in the first year we gave away all our content.

It's about an exponential difference over a single choice - do you want to drink yes or no?

The choice over alcohol isn't just tiny it's a polar opposite and that's why you see a massive transformation.

This is not just ‘don't drink' we have created a program that helps you change your relationship with alcohol. We knew when we started it had to be completely different.

We wanted to keep growing and we started the ball rolling with crowdfunding

We then looked for seed investors and were able to raise 1.1 million in 5 weeks

There has been phenomenal growth in a very short amount of time.

We have a big job to do and we have an incredible team pulling out all the stops.

We are all programmed and conditioned through society, peer pressure and social conditioning that alcohol is a positive thing in society.

At the core of what we've created is a behaviour change platform to help people change their relationship with alcohol surrounded by a peer network.

You will connect with people having a great time without needing a poison or a drug.

The ambassador model gives our members the opportunity to create a lifestyle business championing this movement.

It's not about alcohol, it's about getting people to focus on their personal development.

We've got a massive opportunity to make a real impact on the world.

There are 3 main factors in addictive behaviour

Meaning and purpose – there was none as an oil broker but now I could not get more connected.

Environment – I was born on an island but was in a place where I couldn't get to the sea. If you are feeling disconnected from your environment then find small ways to reconnect.

Connection – true connection is when we spend time with loved ones and spending time connecting with other human beings.

One year no beer created a global tribe and facilitated the connection with people who are on the same journey and that why it's so transformational.

The higher purpose we are trying to achieve is a connected society.

BEST MOMENTS

‘I felt so much happier and it was transformational'

‘I have to have noise and distraction; the ADHD brain needs to have chaos in order to find focus'

‘Marketing is about getting someone to see the end result so they can value the piece at the beginning'

VALUABLE RESOURCES

The Business Mastermind Podcast

The 28 Day Alcohol-Free Challenge book by Andy Ramage and Ruari Fairbairns

Ruari Fairbairns LinkedIn

OYNB One Year No Beer website

Ruari Fairbairns YouTube   

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Is the experience your customer has of your product or service remark-able?  Gavin shares a story of the arrival of a fin tech bank debit card is worthy or remark and an exercise you can do to improve the experience of your customers.

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Gavin talks to Chris Patterson, the founder of the Live Large Academy, and the CEO of Interchanges, a Florida-based digital marketing company who have generated over $1.4 billion for their clients.

Chris is no stranger to success, and has joined the conversation today to talk about recognising opportunities, becoming a winner and getting past mind knots so that you see everything happening for you.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Chris' life was going nowhere until he attended a success seminar. There he was inspired by the speaker, Zig Ziglar, whose words connected with Chris. By chance, Chris met Ziglar, who became his mentor.
• Most business people are stuck, not because the tools aren't available or not because they can't access knowledge or resources. It's because of their own mind. Chris calls these mental blocks “mind knots”
• There are four levels in business life;
  • Survival - Business people simply trying to get by
  • Stability - A little bit of comfort, but still not where they'd like to be
  • Success - Achieving your aims and goals
  • Significance - Over-achieving to the point of comfort
• 80% of people do not have any goals. 16% of us have goals, but they're not specified or written down. 3% have goals and have stated them, but do not review them. Only 1% of people have goals and a path towards achieving them.
• If you can get to a place where you really believe that challenges and successes are the vehicles that help you to grow, you'll have a different perspective when those challenges arrive. 
• Opportunities come from connections, people, other entrepreneurs. We should always be actively seeking people and opportunities. We should begin each day by wondering how our lives will improve

BEST MOMENTS

'The goal is the personal growth. If you can get that as your primary objective in life, it's amazing how much you'll be able to accomplish'

‘I was King of the losers I was hanging out with!'

‘It's your attitude, not your aptitude, that projects your altitude'

‘You can have everything you want in life, if you'll just help enough people get what they want'

'This was my lightbulb moment'

'Things happen for you, not against you'

‘Opportunities come in suits'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Interchanges

Live Large Academy

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

This week, Gavin talks to Kirk Elliot of Pro Muscle Products, who has taken a small retail operation to a thriving international business.

Kirk joins Gavin to discuss his story so far, the ways in which he successfully scaled his business, how he unleashed his area of expertise, and the next phase of his meteoric rise in business.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Like the best entrepreneurs, Kirk saw an opportunity in his retail business; a need hat was not being served. By becoming not just the retailer, but the manufacturer of a better quality product, he took a risk, but it paid off handsomely.
• The industry is moving very quickly. By employing a product developer, Kirk is able to meet trends, and satisfy the changing needs of his customers, as well as keeping himself on the cutting edge.
• Kirk always believed in himself, and that he could make a success of himself. But he was unstructured, and needed guidance. He credits mentoring and development with shaping his success.
• Calming yourself as a boss, and taking a breath from time to time, is essential to the culture of his business. Being a guiding light instead of a drama queen will improve staff morale, which in turn will make them work more effectively and reduce staff churn.
• Leveraging is another essential ingredient to Kirk's success. Learning to let go and focus on your strengths is a requirement for any good business owner.
• If you want to be a success, it will cost money. That's inescapable. But if you have self-belief, then you'll push through. You'll accept this is a matter of course.
• Kirk spent a long time pretending to be something he wasn't when it came to building his online personal brand. He soon realised though, that people are far more attracted to the real side of someone. He soon started being himself, and found it to be far more successful.
• It's so important to make sure your business fits into the life you want. It's no good spending your life on business and having nothing left for yourself.

BEST MOMENTS

'The only way I could grow was by making it myself'

‘You can't take no for an answer'

‘If you love it, it's not work. It's fun'

‘You've got to think of the macro, not the micro'

'They want to be part of your journey'

‘When your back's against the wall, you come out fighting'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Pro Muscle Products - www.promuscleproducts.co.uk

Kirk Elliot LinkedIn - https://www.linkedin.com/in/kirk-elliott-579627102/?originalSubdomain=uk

Kirk Elliot Twitter - https://twitter.com/bigkirkelliott?lang=en

Chemical Warfare Instagram - https://www.instagram.com/chemicalwarfaresupps/

Kirk Elliot Instagram - https://www.instagram.com/theonelife_tolive/

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Why you don't want to be the smartest person in the room.  Gavin shares the importance of making the time to learn.  Prepare to be uncomfortable, to be challenged and to be least smart person in the room whilst you learn the strategies and tools to take your business to the next level, by sharing some of the stories from a recent event that created significant shifts for attendees and also how applying some of the new tools learnt will shift the valuation of a client's business by more than 10 times.  Learners are earners.

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Gavin talks to ex-paratrooper, and now entrepreneur, coach and trainer, Kevin Bennison about the question of identity, how to recognise the way we see ourselves, and how to change the parts that no longer serve us.

Growing your business successfully will require you to step back from time to time to challenge the way you think about yourself, and with Gavin and Kevin's help, you'll have all the tools you need.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Identity is created - It is our story. It is what defines us. It could be something that life imposes upon us. It is a collection of the disparate elements of life that we experience and adopt as part of our own story.
• Why do I think this way? Why do I feel this way? These two questions, asked at any time in our lives can provide insight when needed. The first step to healthy change is awareness.
• Life can be challenging and painful. The key to moving through these periods is to accept these challenges as building blocks for our character.
• Self-development grows in far more effective ways if we challenge our identity. Identify our greatest strengths, understand how these elements have shaped us, and then experiment in areas you'd consider to be the polar opposite.
• If you can shift the way you see yourself, and the way you operate, then it will absolutely enforce the way you live and work until you reach it.
• By constantly placing building blocks in our lives, markers to show our progress, then we do hit walls, when we do feel as though we aren't moving, we can step back onto these building blocks to remind ourselves how far we've come, and how well we're doing.

BEST MOMENTS

‘In different environments, and different situations, I've come to learn to question why I'm feeling this way'

‘Life is going to be beat you to your knees if you let it. It's not how hard you can hit, but how hard you get hit and keep moving forwards'

‘If you want to challenge yourself, then start a business!'

‘People will see us in the way that we present ourselves'  

VALUABLE RESOURCES

The Business Mastermind Podcast 

Kevin Bennison's Website - https://kevinbennison.com/aboutme/

Kevin Bennison LinkedIn - https://www.linkedin.com/in/kevinbennison/?originalSubdomain=uk

Kevin Bennison Twitter - https://twitter.com/kevinbennison

Kevin Bennison Facebook - https://www.facebook.com/Kev.Bennison

Kevin Bennison YouTube - https://www.youtube.com/channel/UCTf7LlXdse3eyTuy7zZj8tA

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Mindset is key to business growth. If your business growth has stalled it may  have got to the upper level of your thinking. Change your thinking and change your results. The quality of questions we ask ourselves determine the quality of answers we get. In this Hey Presto! we explore a way of formulating questions that will elicit better answers.  

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.