Business Mastermind Podcast

‘I saw a real opportunity to back good people on good projects'

In this episode, Gavin is talking to  Scott Marshall founder of Roma Finance, a specialist bridging lender.

Scott discusses his own business journey and the ways in which his company is involved in the journeys of other entrepreneurs.

In this powerful conversation about finance, cash, availability of credit and how to be successful in raising finance they share practical advice on how to approach the lender and what you can do to ensure you secure the right deal for your business to expand.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

The journey of Roma finance

• I saw a real opportunity to back good people on good projects, I took equity out of my own home to do the first loan.
• Today we have 30 members of staff and are just shy of being a 50 million pound business.
• We lend people money who are using our money to make money.
• The vast majority of people are using our money to make money out of property.
• Whether its land for development, a terraced house conversion to HMO or a dilapidated house for renovation, the projects we get involved in are the ones where our customers are on a journey themselves.
• When you are lending money you are backing an individual to do something properly.
• We are backing an individual to make it a success.

What advice would you give to someone who wants to raise finance to expand?

• Cash is everything in a business and you should always overestimate the amount of cash you need for running a business.
• Forward forecasting cash is vital to identify potential pinch points, you can guarantee the cash forecast will be wrong, but you will be better prepared than if you have not produced the forecast at all.
• An applicant applying for finance should carry out due diligence on the lender they want to use.
• We underwrite a deal based on the; borrower, story, asset and exit.
• If the borrower and the story stack up it may be the asset is the challenge and our loan will help them resolve this and exit.
• A bad borrower can destroy value in a good asset, a good borrower can create value in a bad asset.
• Look at your business from a helicopter view and ask where am I  going to take it?
• Delegate, but understand this is not abdication, identify those jobs you do that don't add value and bring in someone else to do them.
• Don't allow the people in your business to delegate up, just because you know all the answers doesn't mean you have to give all the answers. You must empower the people in your business to grow and develop.
• Enjoyment, passion, integrity, professionalism and teamwork are vital attributes for any employee and form the basis for an effective approach to recruitment.
• Work has to be an environment where your employees thrive.  

BEST MOMENTS

‘Plan for disaster and aim for growth'

‘You've got to do due diligence on them in the same way they do due diligence on you'

‘We meet every one of our customers face to face'

‘If you get the lend right it's the individual who performs'

‘They are making money for themselves and we back them on their journey'

VALUABLE RESOURCES

The Business Mastermind Podcast

Roma Finance website

[email protected]

Tel: 0161 817 7480

Drive book by Daniel Pink

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Business Mastermind Podcast! In this Hey Presto! Episode, Gavin discusses the A to D grading of customers and the incredible power of Product Staircases!

"So I want you to think about what you can do to build your own product staircase; What that might look like?"
-Gavin Preston

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website
Gavin Preston LinkedIn
Gavin Preston YouTube
Gavin Preston Facebook
Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Gavin talks to HR expert, graduate Of The Institute Of Master Coaches, member of the British Psychological Society and best-selling author, Jacqui Mann.

Listen as Jacqui discusses her “Six Step People Model”, the recurring challenges she faces in businesses, and the fundamental necessity of creating and instilling values in your company, all of which are designed to create great places to work.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Sometimes issues can arise from things as simple as staff not feeling as though they have been properly informed about their tasks and responsibilities. Processes are necessary to create a framework for any staff member, regardless of their status or experience.
• Jacqui is a vocal proponent of multi-stage interviews and proper recruiting methods. It's not enough to have a thirty minute conversation with someone before you take them on. It's vital to know your prospects better before they become your employees, or it can lead to problems down the line.
• “People Disease” or the growth of unmotivated, uninspiring staff members, can be quelled by making sure you have an effective HR foundation in place. 
• The basic requirements that every company should have when starting, are employment contracts, grievance and disciplinary procedures and policies.
• Jacqui's Six Step People Model is:
  • Purpose - What is the business here, for and what is it trying to achieve?
  • Environment - Often missed by companies, but vital. How does the workplace feel through new eyes? Through other senses?
  • Ownership - Let people be accountable and make decisions. Boundaries are wise, but we need to trust staff.
  • Progression - We need to make sure that your staff have room to develop and advance.
  • Leadership - The owner of the company needs to live the values they expect of their workforce.
  • Engagement - Having all of these things will create a huge difference in terms of the engagement of your staff.
• Most people leave their job because of their boss. What kind of boss are you? Do you inspire? Do you make staff feel comfortable? 
• Repairing disengagement should begin with analysing what the company's purpose is. Talking to individual staff is important. Ensure transparency. Put a plan together based on the staff's feedback and stick to it.
• Make performance reviews a two way process. Don't just tell your staff what they're doing right or wrong. Ask them for feedback on how you can improve. And make sure feedback between you is an ongoing thing. Don't save up your criticisms for their six-month review.
• .

BEST MOMENTS

'The problem I see with business owners is that they're lazy when it comes to recruiting'

‘You need to hire people who are going to fit in with the values of the business'

‘I compare it when you're building a house'

‘If employees aren't rolling your eyes when you're talking about values, then you're not talking about them enough'

‘What if you train them and they leave? Well, what about if you don't train them and they stay?'

'The people who don't want to buy into this, leave. And to me that's a great result'

‘You can't do it to them, you have to do it with them'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Get Jacqui's book ‘Recruit - Inspire - Retain', for free at this link: - https://ov101.infusionsoft.com/app/orderForms/Book---Recruit-Inspire--Retain-GP

https://www.linkedin.com/in/jacquimann/

https://www.facebook.com/JMAHRExperts/

https://www.instagram.com/jacquimann_/

https://twitter.com/jacqui_mann

www.jmassociates.org

www.the-evolve-mastermind.co.uk

LEGS – bit.ly/LEGS-Gavin

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Obstacles always get in the way of our goals.  This analogy of your mind 'being like a Sat Nav' and asking Who before How will help you find alternative routes to your goals

ABOUT THE HOST
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

Sign Up Here: https://bit.ly/biz-pod

CONTACT METHOD

Gavin Preston Website
Gavin Preston LinkedIn
Gavin Preston YouTube
Gavin Preston Facebook
Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Gavin is joined by Property developer, business consultant, and host of the Executive Juice podcast, to discuss business development and pitching.

During his career, Stuart has mastered the art of the pitch and has come to realise that it all begins with a cohesive story. During this week's conversation, Stuart will share with you his formula for a successful pitch, the fundamental elements that make pitches win with clients, and the pitfalls you should avoid.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Like many who have entered the world of property investment, Stuart was driven by a desire to lead a more leveraged lifestyle, and to take control of his own future, without adhering to the natural formula of work-until-you-retire.
• When it comes to pitching, Stuart breaks it down into two elements; to be very clear about what the client is looking for, and subsequently structuring the response around their precise requirements
• Sometimes an ambitious pitch can involve several departments that may even be spread out across several different countries. It's vital to get everyone together around the pitch basis. Stuart always makes sure that everyone involved meets face-to-face at a single location to discuss the pitch in its component parts.
• Once the cohesive story of the pitch has been established and perfected, the pitch must then be rehearsed several times with the whole team, perhaps even with others present so as to gain new perspectives and feedback.
• One of the biggest mistakes in pitching is failing to engage the entire audience. Often pitchers will pitch only to the most “important” man in the room, such as a CEO, failing to realise that the group around him or her are equally as important when it comes to decision-making. We should ensure that out pitch takes everyone into account, and is presented impassively towards the company as an entity.
• It's important to remember that most pitches and meetings are based on the objective of bettering each other or coming together to work as a whole in order to benefit each other. Power games at this juncture are a somewhat outdated method of establishing a pecking order, and should be avoided.
• There will be occasions when a curveball is thrown, or a question is raised to which you do not have the answer. In these situations, Stuart has found that honesty has proved the most effective response. It's can be okay to say that you don't know the answer.
• Preparations are all built on connections. One of the benefits of Stuart's experience is that he has a large network. By utilising the network effectively, you can better prepare for who will be in the room, as well as the best ways of presenting to them. Analytical minds will require data. People managers will be more open to stories. Preparation is everything.
• The most ineffective times of day to pitch are usually after lunch or at the end of the day. Pitches in the morning tend to go better because people are sharper and minds are more active.

BEST MOMENTS

‘I enjoy new situations and trying to support businesses'

‘Business, like most things, if done well should just be done really simply'

‘When we're all together face-to-face, there's something that happens about the creativity that I personally really like'

‘It's about being aware of who's in the room and being aware of who is going to be interacting with them'

‘Most businesses are talking about people'

VALUABLE RESOURCES

The Business Mastermind Podcast 

https://executivejuice.com

http://www.lordpandaproperty.co.uk

www.the-evolve-mastermind.co.uk

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

This week Gavin Preston introduces a new snack-sized Friday Podcast called Hey Presto! The focal point of this episode is how you can improve your life and your business by learning to get out of your own way. Gavin explains the importance of changing your mind-set & self-perception to overcome the invisible obstacles which are getting in the way of your progression. 

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Changing your thinking and your mind-set is the first step to getting out of your way, the changes you want to see in your life and business are your own responsibility. You need to step up and commit to the goals you want to achieve in life and accept that you are the one who is going to make it happen. Stop blaming the world around you.
• Always look for the good in the world and the opportunities presented to you. It is necessary for you to accept situations for what they are in order for you to get up, dust yourself off and move on to the next chapter in life. Grieving a loss is normal for any human but you need to decide when you will draw the line and stop throwing your own pity party.
• Change the story. You will always be the main character in your story that you tell others about yourself, do you really want everyone to see you as the victim? Wouldn't it be better to get admiration for your achievements? Write the story of victory.
• Understand that you are good enough. You would not be where you are in life or hold your achievements if you were not good enough. List all of your progress and achievements you've made in your life and/or business in the last 12 months that you can be proud of and use this as evidence that you are good enough.

BEST MOMENTS

‘What we think about in the present will shake the results we experience in the future'

‘The first thing you can do to get out of your own way is change your thinking, change your mind-set'

‘The story we tell ourselves is the story that bounds us'

‘Write the heroes journey and cast yourself the Hero'

‘Vividly imagine yourself winning'

‘Save yourself hours of therapy with one heartfelt statement: You are good enough.'

‘We were not born with the dream to achieve anything in life unless we had the ability to make it happen'

‘When you're climbing the mountain of success, how often do you pause, turn around and admire the view to see how far you've come?'

‘When things look like they're falling apart, they're actually falling into place'

VALUABLE RESOURCES

The Business Mastermind Podcast 

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Gavin Preston talks to transformational life-coach, author and speaker Carol Ann Reid, who candidly discusses mental health, brain-heart coherence, the highs and lows of social media, mindfulness and her ground-breaking ABCDE Formula designed to allow you to tap into the warrior within. 

This empowering, insightful and ultimately reflective conversation will be of benefit to everyone interested in the fascinating topic of the human experience and how to improve it in small, practical ways. 

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• We spend an average of 50% of our waking hours in the workplace. For self-employed people, that number is even higher. As a result, there has been a sharp increase in mental health issues in and around the workplace.
• Part of Carol's message is to help people understand that no one is defined by their past, or by the mistakes they've made. These are all lessons, and should be embraced. By doing so we come to realise that there is a warrior within us all.
• One of the main issues driving a low sense of self-worth is the constant and all-encompassing access to comparison. We may be on our own path, but one look to the left or right will show us several others who are doing it better, and are more successful. The answer to this is resilience, and an ability to keep our eyes on our own path.
• Fitting everything into one day can sometimes seem impossible. Carol works on the principle that there are 72 x 20 minute periods in every day. If we can't take one of those 20 minutes in the morning for ourselves, and one in the afternoon, then we are a slave to the system.
• A useful method for stamping out our personal obsessions with our lack of time or self-worth is to put a rubber band on our wrists. Each time these negative thoughts enter our head, snap the band and remind ourselves that we do have the time, that we are worthy, and that we can do this.
• If we feel that we are becoming overwhelmed with internal chaos, we can usually discern the main problems by “brain-dumping” or journalling our thoughts. By doing this, it often becomes clear that this mess of a million problems is actually a small handful that once identified can be ordered and tackled.
• Carol's Warrior Code System, built on ABCDE is:
  • A - Awareness - An awareness of what's going on around us as well as self-awareness (emotionally and physically)
  • B - Belief - Belief in one's self and belief in the process.
  • C - Courage - The courage to stand in the face of fear and become
  • D - Discipline - The discipline of honouring ourselves. With discipline comes results.
  • E - Evolve - Evolution is the cumulative result of these steps. Trust that it will come.
• Change is always better and easier to maintain if we take it in small increments. Changes need to fit into our lives, not the other way around. This is a practice that should be applied to business as well as life. And give yourselves credit for these small changes.
• We have to give ourselves permission to be kind to ourselves. There's a constant urging for us to do more, be more, achieve more. Remember that we are only here once, and it's our duty to enjoy life. Recognise how far you've come.

BEST MOMENTS

‘You can change aesthetically, you can change your appearance, your environment, but wow does it come down to what's going on internally'

‘I'm going to do whatever it takes to help as many people as I can'

‘Your past doesn't have to be your future'

‘It's like trying to ride a bike but looking to the left and right. We get wobbly'

‘Our health is our priority'

‘I've got this. I've got this is such a key one'

‘Be a victor rather than a victim of the circumstance'

‘We are human beings, not human doings'

VALUABLE RESOURCES 

The Business Mastermind Podcast 

www.carolannreid.com

Carol Ann Reid - Facebook

Carol Ann Reid – Twitter

Carol Ann Reid - Instagram

ABOUT THE HOST
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Gavin interviews David Crisp, CEO of Boadicea the Victorious Luxury Perfume Brand discussing the journey of challenges and achievements that have resulted in the brand being one of the top 3 independent brands in the world.

The worldwide perfume market is worth 48 million dollars and 25% of the market is in the 7 countries of the gulf, a territory where David's expertise and experience have successfully built the brand. Hear about the journey and his top 3 tips for success in this fascinating podcast.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Having worked on restructuring and turning around a number of businesses I started to look for a business that I could invest in and develop.
• What grabbed your attention about the company, Boadicea the Victorious?

I liked the shape and look of the bottle. Significantly it had gone bust, was trading in administration and despite this Harrods and Selfridges were still buying it, proving the demand for the product.

• Was there a ‘what have I done' moment?

We bought a business that had gone bust and owed a significant amount to its suppliers.

I made deals for continued supply based on the bills initially being paid prior to shipping to demonstrate our commitment.

• Were you concerned about your personal credibility in the beginning?

My credibility was only on my own shoulders and at the start, I didn't know where the business sat in the market.

I found that being honest with people and delivering what you said you were going to deliver earnt peoples trust.

• When was your first step into international sales?

We initially signed an international distribution agreement that gave them most of the world. We re-negotiated in the following 2 years which resulted in us having ten countries to work in. We have worked to make those countries very strong.

• What's your view on being lucky in business?

I sincerely believe luck is a part of any business, you can have good luck or bad luck, but the luck is what you make i.t

Everyone has the ability to have luck, but you can influence it becoming luckier by meeting more people and being in more places, but you have to recognise when that luck comes and stares you in the face.

• How do you talk to strangers?

I have no fear of speaking to anyone along the way because I have a powerful story, a story that people like to hear.

If you get to know people in a social setting they always want to help you there is a  ‘can do' attitude.

I absolutely love my journey; I get up every day with a smile on my face because even though there may be some difficulties to overcome most of it is going to be fun and joyful.

BEST MOMENTS

‘Harrods is my marketing department'

‘I know my industry really well and what my competitors are doing'

‘I will role-play it, over and over in my mind, until I overcome it'

‘If I don't learn something new I have had a boring day'

‘I have an interest in my people and building them and taking them as far as they want to go and think they can go'

VALUABLE RESOURCES

The Business Mastermind Podcast 

https://www.boadiceaperfume.com/

David Crisp LinkedIn

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

‘As an individual, you always have more choices than you think, it's about getting up and trying again' 

Gavin is in conversation with David Taylor, Author of 5 books and best known for his brand and books – The Naked Leader 

The models he works with simplify concepts making them highly accessible and one of his key models is the ‘Guaranteed Success Model' which they discuss in detail. 

The Guaranteed Success Model' was developed by asking ‘Is it possible that we as individuals in teams and organisations do something different when we achieve success from when we don't ?‘ 

If you want to understand how the model works and why it can work for you, listen in now. 

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS 

The Guaranteed Success Model; 

• Know where you want to go 
• Know where you are now 
• Know what you have to do to get to where you want to go, then do it 

How do you implement the formula for guaranteed success how is it applied? 

• We make it personal to people, so it's relevant to their lives and its implemented in stages 
• We separate the ‘when' from the ‘how.' 
• We look at the strengths people have and how they can be used. 
• We are changing all the time and when people talk about change they can all mean different things. 
• If you are serious about change then introduce choice 

• Take action stop talking about it and do something. The only way to know if something will work is to do it and this is how we learn 
• If you are prepared to adore, love and celebrate when you are rejected then you are bound to succeed its guaranteed. 
• The choices we make come down to our level of self-esteem at that time which in turn determines the number of choices we have. 
• Most businesses wrap the person around the organisation, we wrap the organisation around the person. 
• If all you do as an organisation is unlock the potential, strengths, talents and genius of the people you've already got then you will achieve success. 

• People are not an asset in your organisation they are the only asset in your organisation. 

BEST MOMENTS 

‘It's about doing something falling over and getting up again and again and doing something different' 

‘Are we brave enough to realise we are all amazing unique individuals with unlimited passion potential and energy' 

‘We are on a new mission to unlock the potential of everyone on earth' 

‘The difference when we focus on what people can do instead of what they can't is enormous'   

VALUABLE RESOURCES 

The Business Mastermind Podcast  
How To Be Successful By Being Yourself book by David Taylor   
The Naked Leader book by David Taylor 
https://www.nakedleader.com/ 

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

CONTACT METHOD 

Gavin Preston Website 
Gavin Preston LinkedIn 
Gavin Preston YouTube 
Gavin Preston Facebook 
Gavin Preston Twitter 

Hosted on Acast. See acast.com/privacy for more information.

 ‘We live in a world where people are scrolling past content all the time so you need to stand out, create a ‘thumb stopping moment' 

Gavin is speaking with Tim Jarvis, Founder of the F&C group and a specialist in how we can use video online. 

They discuss Tim's journey and the significant value of video online  in a world where 

Everyone is walking around with a high definition screen in their pocket and there are no barriers to streaming content. 

Tim shares some advice and tips that can be effectively used to get started on video so listen in now 

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KEY TAKEAWAYS 

• Marketers focus on the beauty of the content but when it comes to the activation and a strategy for getting it to do what they want it to do they are overwhelmed because there is so much going on in the video content world. 
• In our role as video strategists, we go in and help map out everything needed from the content through to the production, activation and engagement. 
• Whatever marketing you are doing it's to a person with real feelings and who has real passions. 
• They don't want to just click through they want to engage. 
• Conversational marketing must involve interaction with another person at some point who then takes the conversation forward. 

• Video has an incredibly large reach and you might not think what you are producing is  doing any damage but it is if you are not focusing on key things 
• Put thought into what you are creating by ensuring you have got the basics right – the lighting, the audio and how you are presenting yourself. 
• You need to tell a story, answer a question or resonate in some way. 
• If you provide a service you need to understand what pain points your customers are experiencing and then get on camera and talk about those because that is valuable content that will stir a reaction. 
• The majority of online video is watched in silence so captions and subtitles are vital and increase accessibility. 

• Be really clear about what you want people to do when they have watched your video ‘the call to action' 
• To understand the impact of your video, use; 
• Awareness and reach metrics -  views, play rates, shares and  impressions 
• Engagement metrics  -  likes and dislikes, positive and negative reactions, comments and watch time 
• Conversion metrics - click-through rate 

• Audience behaviour - traffic sources and viewer demographics 
• Typically your audience will spend a lot of time in one place so it's about creating content that engages and interests them and will resonant with them. 

BEST MOMENTS   

‘Pay attention to quality,  this  can be improved instantly through specifically focusing on audio, lighting and your appearance' 

‘They don't want to just click through they want to engage' 

‘Its about taking marketing and working out how you can  boost it with video' 

VALUABLE RESOURCES 

The Business Mastermind Podcast 
https://filmandcontent.co.uk/ 

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline 

Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 

CONTACT METHOD 

Gavin Preston Website 

Gavin Preston LinkedIn 

Gavin Preston YouTube 

Gavin Preston Facebook 

Gavin Preston Twitter 

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