In this episode of Business Models for Creators, I continue my conversation with brand strategist and copywriter, Michelle Simons. Go back and check out part 1, if you missed it!

Michelle and I talk about marketing and monetization, specifically how she makes money in her business and how she finds her clients. It’s all in the emails!

We go deeper into Michelle’s life as a business owner with a chronic illness and chat about how she stays on top of work, keeps to deadlines, and handles new ideas, all while taking care of her health.

We also discuss AI and whether copywriters are at risk of losing their jobs to this new technology.

Michelle notes that “copywriters are probably not going to be replaced, but copywriters who don’t use AI will be replaced.” 

Michelle says that she doesn’t feel threatened by AI because she spends her time as a strategist which requires her human brain and her “ability to understand all the aspects of my client’s business, …and I don’t think we’re there yet with AI, so I don’t worry that it can do that part of my job for me.”

In the episode, you’ll learn:

• How Michelle makes money as a brand strategist and copywriter
• How she packages her services
• Some super-niche businesses Michelle works with
• Why she likes cold-email pitching
• How Michelle manages her business with a chronic illness
• Michelle’s perspective on AI
• Why Michelle doesn’t like scarcity marketing
• How to use urgency in your marketing with integrity
• Michelle’s advice for dealing with imposter syndrome

Michelle Simons is a brand strategist and copywriter for entrepreneurs, small businesses, and visionary changemakers.

Connect with Michelle

Instagram

https://www.instagram.com/michelle.r.simons/

Website

https://michellesimons.com

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

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Do you have those days when you can’t keep up with your work? Your energy crashes, and you’re totally wiped out? How about when your creativity seems to dry up and you find yourself producing “garbage”?

Really frustrating, huh?

This month’s guest, brand strategist and copywriter, Michelle Simons, seems to have mastered the art of managing her energy for maximum results. And she’s here to share her tricks and strategies.

In part one of my interview with Michelle, you’ll learn:

• The twisty turns that led Michelle into becoming a copywriter and brand strategist
• How she actually learned branding strategy
• What tools Michelle uses to organize her day
• How she manages her energy (high-capacity vs low-capacity days)
• Michelle’s brilliant “Chanel Rule” (this is so brilliant!)
• How she handles it when creativity dries up (yep, it happens!)
• An awesome tip to really find your niche

Michelle Simons is a brand strategist and copywriter for entrepreneurs, small businesses, and visionary changemakers.

Connect with Michelle

Instagram

https://www.instagram.com/michelle.r.simons/

Website

https://michellesimons.com

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Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

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Welcome to part two of my interview with adult voice actress and indie erotic writer, Becca!

In this episode, we’re going deeper into who Becca is and what makes her tick. Becca gets real and raw about how she started writing erotica, what she feels about competition, and how she got over her shame of voice acting erotica material.

A few highlights from our conversation:

• How Becca wrote her first piece of erotica at age 14 and what happened when she shared it with a friend
• Why Becca’s recommends that you be filthy!
• In what situations Becca suggests that you “quit”
• Why it’s essential to NOT feed romantic parasocial relationships
• How being vulnerable and unashamed helps other people overcome their shame

No matter what kind of creator you are, Becca shares stories and wisdom that will make you laugh, think, and motivate you to create!

If you have honest questions for Becca, you can contact her by email at [email protected].

 Be sure to check out part 1 of our interview here. 

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

Watch Business Models for Creators on YouTube!

Do you believe that, just because you love what you do, you don’t deserve to get paid for it?

Think again!

“It’s okay to get paid to do what you love.” -Becca

In this episode of Business Models for Creators (part 1 of the interview), I’m chatting with adult voice actress and indie erotic writer, Becca, about the realities of making money as a creator. Some people still say that you can’t make money as an indie creator. Becca proves them wrong! (And so can you!)

A few highlights of our discussion:

• Why Becca was afraid of monetizing her audio erotica work
• Why it took her so long to start charging for her work
• What Becca actually does to make money and how she charges
• What Becca’s doctor said to her when she became overwhelmed with “too many” clients!
• How Becca has dealt with “artist’s guilt”
• The truth about needing validation for your work (Is needing validation really “bad”?)

Listen in to find out how Becca manages writing, recording, editing, marketing, and accounting while also mothering two young children. Learn what motivated Becca to get really good editing—something she finds exceedingly tedious. And discover how Becca’s background helps her improvise her audio performances.

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

Watch Business Models for Creators on YouTube!

Ever wondered if it’s really possible to make money on your own as a copywriter? My guest today, Kallie Falandays, shares all her secrets about she successfully runs her copywriting business and her passion project poetry editing business.

As Kallie and I discuss, running a copywriting business involves much more than just writing awesome copy. You’re also cold-calling, making sales, managing client expectations, and possibly managing a team.

Being an entrepreneur isn’t for everyone. But don’t let anyone tell you that it’s not possible to make it as a copywriter!

In this episode, you’ll learn:

• What conversion copy is and how to get good at writing it
• Why mentors are so essential for your success
• How implementation and taking action can be better “teachers” than official courses
• What it takes to be an effective leader of a team and how to recognize your shortcomings
• Different ways to price your services
• How to make cold pitching warm and personal
• A different way to niche down

Kallie Falandays is a conversion copywriter and the founder of Tell Tell Copywriting and Tell Tell Poetry.

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

Watch Business Models for Creators on YouTube!

How do you get through the daily grind of writing without burning out? What do you do when you’d rather clean the toilet than work on your craft? How do you achieve your goals as a creator?

We explore all these questions an more in this episode of Business Models for Creators!

“If you want to run two miles, and you can’t do it, then walk a mile.” —Jeri Howitt

In this episode, we discuss:

• The power of routines and ituals 
• Why having a dedicated place to create is so important
• How mentors and accountability partners can help you improve in your craft
• How to get through the resistance of creativity blocks or just not feeling like creating

Jeri Howitt is the author of A Tale of Two Loves and Che the Rat Lives in the Metropolitan Museum of Art. She is also the founder of Stories on Stage Davis.

Connect with Jeri

https://jerihowitt.com

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

Watch Business Models for Creators on YouTube!

Keeping It Simple with Copywriter Janelle Cook

You’ve taken the courses. You’ve done the freebies. You’ve read the books. You know what you’re supposed to do in your business. But, as a creator, you’ve got to make your business fit you—your lifestyle, your goals, your dreams. That’s what I’m discussing today with my guest, copywriter Janelle Cook.

“You don’t need a special desk or a special green drink or a special yoga routine…. Just grab your laptop and get to work.” -Jasmine Love

In this episode, you’ll discover:

• What Janelle and I think about morning routines
• What kind of content sparks Janelle’s creativity
• Why it’s okay to break a few business rules
• Why you have absolutely got to be hanging out with other creators

Janelle Cook is a copywriter and the owner of Scary Good Copy, where she helps e-commerce brands turn their customers into Superfans by writing copy that people actually want to read. 

Connect with Janelle

https://scarygoodcopy.com

https://www.linkedin.com/in/janelle-cook-957774207/

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

Watch Business Models for Creators on YouTube!

Hey Creator Fam.  Welcome to Business Models for Creators! This is a monthly podcast where we explore the day to day realities of creators living the creator dream by talking to a different creator each month including fiction writers,copywriters, all kinds of writers really, voice actors and actresses, podcasters, YouTubers and more.  We’ll dive into what these creators are reading, watching, and listening to to stay inspired. And if you’ve ever wondered, what do creators do all day and is this something I want to do you? You’ve come to the right place. 

We’ll unpack  what a day in the life of each creator really looks like, beyond the highlight reel, including morning routines or lack thereof, the most challenging task of the day and how to make sure it gets done and strategies to break through the creativity blocks and do the work. And we’ll also celebrate the many joys of being a creator. And that’s not all… 

If you're looking for ideas on how to market and monetize your own creative work, our marketing and monetization segment has you covered. And each episode will also dive into the more human aspects of being a creator including what it's like to be a creator with ADD or chronic health issues and how to overcome the challenges of pursuing your creative dreams as a single mom or as a minority. So whether you're looking for productivity and mindset tips, trying to figure out what creative path is right for you and ideas to make it happen, or you just want to hang out and listen to conversations between creators who enjoy learning from each other, we've got something for you. 

Business Models for Creators will be available on all the major podcast platforms and if you're more of a visual person we'll have a video podcast available on YouTube. If you love the podcast it would be so awesome if you would leave me a review on Apple podcasts, it will help the show get discovered by more people. If you want to discuss the show or ask questions that conversation will happen in the YouTube comment as there's no way for me to respond on podcast platforms. But please still leave me a review, if you’re up for it. It really helps grow the show. Alright, I hope you enjoy Business Models for Creators!  Til next time, Much Love. 

Disclaimer: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.

Watch Business Models for Creators on YouTube!