* Kyle Goguen* Founder of Paw Struck

Bio:

Kyle Goguen will always be an entrepreneur at heart. Kyle founded his first eBay store at 16 when local restaurants refused to hire him—apparently having zero work experience isn't a desirable attribute! From electronics to designer women's clothing, Kyle sold anything and everything he could get my hands on. He spent most of the profits purchasing inventory, which filled my parents' garage. Every other cent went straight into his savings account.

At 18, Kyle put his eBay business on hold and headed off to USC—majoring in Industrial & Systems Engineering. Rather than jump back into eBay, he scooped up a few part-time jobs—one on campus as a Video Technician and the rest as a College Ambassador for brands like PlayStation, Monster Energy, and Ubisoft.

Kyle rode that wave until he finished his Bachelor's and eventually my Master's in Engineering Management. With his degrees in hand, he made an illogical decision (in the eyes of many) and chose to avoid a career as an engineer—the thing he had been training to do for over 5.5 years. Instead, Kyle returned to his passion: eCommerce entrepreneurship.

Pawstruck.com was born in January of 2014.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.pawstruck.com/* https://www.thedapperdogbox.com/* https://www.linkedin.com/in/kylemgoguen/

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce. I talk with

Kyle Goguen about starting the an eCommerce business in 2020. This is the

Business of eCommerce episode 121. Welcome to the Business of eCommerce. The

show that helps eCommerce retailers start, launch and grow their eCommerce

business. I'm your host, Charles Palleschi, and I'm here today with Kyle

Goguen. Kyle is the founder of PawStruck, a e-commerce dog treats company, Kyle

side of the company in 2014 and has since grown to 12 13 million, I assume on

the show today. Tad about if you're starting an eCommerce business now in 2020,

what are some of the best things you should be doing? So, Hey Kyle, how are you

doing today?

Kyle (00:43):

I'm doing well. Thanks for having me.

Charles (00:45):

Yeah. Awesome to have you on the show. Love the new thing.

Kind of focus in more towards retailers, just starting off on kind of what they

can do, kind of getting into 20, 20 to kinda just help wherever they are today.

Get to that next level. You see kind of a lot where they don't really know,

kind of, everyone's kind of trying a lot of different things. What I've

noticed.

* Chris Cage* Founder of Greenbelly Meals

Bio:

Chris is the founder of Greenbelly Meals, a company he founded in his mom's kitchen after thru-hiking the Appalachian Trail. Greenbelly makes a ready-to-eat meal loaded with dense nutrition for hikers and adventurers. Chris also wrote a book called "How to Hike the Appalachian Trail" and has appeared on podcasts like the Joe Rogan Experience. When he's not hiking, he can be found rock climbing, playing board games or nerding out on punk rock.

Show Notes:

* Cottage Food Laws* Kickstarter raised 19k* April Dunford - Obviously Awesome* Chad from Boardgame Tables* 4 Hour Workweek

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.greenbelly.co/* https://www.facebook.com/greenbellymeals/* https://www.instagram.com/greenbellymeal/* https://www.youtube.com/c/greenbelly

Transcript:

Charles (00:00):

In this episode of The Business of eCommerce. I talk with

Chris Cage about founding an eCommerce foods business. This is a business of

eCommerce episode 120. Welcome to the business of eCommerce. The show that

helps eCommerce retailers start, launch and grow their eCommerce business. I am

Charles Palleschi and I'm here today with Chris Cage. Chris is the founder of

green belly meals, a company that he founded in his mom's kitchen after hiking

the Appalachian trail, green belly makes a ready to eat mills bar loaded with

dense nutrients for hikers and adventurers. I as Chris on the show today to

chat about his experience launching an eCommerce foods brand. So, Hey Chris,

how are you doing today?

Chris (00:44):

Charles, what's up man? Thanks for having me.

Charles (00:46):

Yeah, awesome to have you on the show. It we're just

chatting before the show. Currently your abroad, right? So you're originally

from the U S but currently you are?

Chris (00:55):

Yeah, I'm in Chiang Mai,

* Arlen Robinson* Co-Founder of Omnistar Interactive

Bio:

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs.

With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well as hosting a weekly podcast known as the eCommerce Marketing Podcast in which he interviews various marketing experts about successful eCommerce marketing strategies.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.osiaffiliate.com* https://www.ecommercemarketingpodcast.com* https://arlenrobinson.com

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce. I talked with

Arlen Robinson about how to set up a successful affiliate program. This is a

business of e-commerce, episode one 19. Welcome to the Business of eCommerce,

the show that helps eCommerce retailers start, launch and grow the eCommerce

business. I'm your host, Charles Palleschi and I'm here today with Arlen

Robinson. Arlen is the co founder of Omnistar Interactive software. I'm going

to star helps businesses set up and manage their affiliate and customer

referral programs. I asked Ireland on the show today to chat about how you can

create your own affiliate program. So Arlen, how are you doing today?

Arlen (00:41):

Great. Great. How's it going, Charles? Good. Awesome to

have you on the show.

Charles (00:45):

It say to talk about the whole affiliate program. It's

something we've been doing a bit hair [inaudible] and it's kind of top of mind,

so pretty exciting topic. So just to kind of get everyone into it, when you say

an affiliate program, which is for us to find it real quick it's basically, how

would you define it? What's that off there?

Arlen (01:05):

It's a great question and I'm, I'm glad to define it. A

lot of times when people say affiliate program, a lot of times the term

referral program gets tossed around as well. But there they're actually two

distinct programs actually. So first off with an affiliate program and if the

* Zee Ali* Founder of Z-SWAG

Bio:

Zee Ali is the founder of Z-SWAG, full-service custom apparel, promotional merchandising, and fulfillment company. Zee has worked with brands including Chik-fil-a, Sony, Cricket Wireless, General Mills, and LinkedIn.

Zee graduated from Triton College with a Culinary Arts and Restaurant Management degree, in addition to studying graphic design and web development. While attending school, Zee discovered an opportunity to sell chef coats to his classmates by sourcing chef coats from the local flea market, filling his duffle bag and going classroom to classroom at Triton. His side-hustle transformed into a chef uniform and equipment company which later morphed into what it is today.

A true renaissance man at heart, Zee has many passions. His various talents place further emphasis on his versatility, which compliments his knowledge in business. To follow his journey, learn about what he is working on, and from his successes and failures, you can follow him on IG at @ZeeAli and ZSWAG.com.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.zswag.com/* https://thezeeali.com/who-is-zee-ali/* https://www.facebook.com/theZeeAli/* https://www.linkedin.com/in/zeeali/* https://www.instagram.com/ZeeAli/

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce. I talked with

Zee Ali about running a remote team. This is the business of e-commerce.

Episode one 18. Welcome to the Business of eCommerce. The show that helps

eCommerce retailers start, launch and grow their eCommerce business. I'm your

host, Charles Palleschi , and I'm here today with Zee Ali. Zee is the founder

of Z swag, a full service custom apparel, promotional merchandising and

fulfillment company Z works with brands including Chick-fil-A, Sony cricket,

wireless, general mills, and LinkedIn. I assume on the show today to chat about

how he runs a remote team. So hazy. How are you doing today?

Zee (00:42):

I'm fantastic. Thank you so much for having me on.

Charles (00:45):

Yeah, it's awesome to have you. I love kind of talking

about other folks who have kind of done the whole remote thing. I feel like

that's, that's one of those reasons fundamentally why a lot of people get into

this business because it's something that you can run remotely, right? Not like

there's a lot of businesses, it's just not possible. But e-commerce is one of

* George Lawrence * Founder & CEO, MerchantWords

Bio:

Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 100,000 entrepreneurs achieve e-commerce success.

A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* http://merchantwords.com/bizofecom* http://youtube.com/MerchantWordsOfficial* http://facebook.com/MerchantWordsOfficial* http://instagram.com/MerchantWords* http://twitter.com/MerchantWords

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce. I talk with

George Lawrence about how to get into the minds of your customers. This is a

business of e-commerce. Episode one 17. Welcome to the business of eCommerce.

The show that helps e-commerce retailers start, launch and grow their eCommerce

business. I mean host Charles Palleschi and I talk today with George Lawrence.

George is the founder and CEO of merchant words or the merchant words. He helps

entrepreneurs, brands and agencies discover new opportunities that chiefs

discussion with product launches, run profitable advertising campaigns online,

Amazon and beyond. I asked George and the show today chat about some ways you

can get into the minds of your customers. So, Hey George, how are you doing

today?

George (00:46):

Fantastic. Thanks for having me on.

Charles (00:48):

Yeah. Awesome to have you on. Definitely love the concept

kind of getting into the mind of your customers.

* John Ghiorso* CEO of Orca Pacific

Bio:

John Ghiorso is the founder and CEO of Orca Pacific, a Seattle-based agency focused exclusively on helping brands sell on Amazon. He started the agency about 12 years ago and now manages over 100 top brands in a variety of product categories. After 10 years of studying Amazon, Mr. Ghiorso has earned a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His insights have been featured in prestigious publications like The Wall Street Journal, Forbes, Vox, Modern Retail, and Digiday.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.orcapac.com* https://www.linkedin.com/in/johnlouisghiorso/* https://www.linkedin.com/company/orcapacific/

Transcript:

Charles (00:00):

In this episode of The Business of eCommerce. I talk with

John [Ghiorso] about how to grow your Amazon business in 2020 this is the

business of e-commerce, episode one 16. Welcome to the business of eCommerce.

The show that helps eCommerce retailers start, launch and grow their eCommerce

business. I mean host Charles Palleschi and I'm here today with John Ghiorso.

John is the founder of Orca Pacific. A Seattle based agency focuses exclusively

on helping brands sell on Amazon. You started the agency 12 years ago and is

now managing over a hundred top brands and a variety of product categories. I

asked John on the show today to chat about how you can optimize your Amazon

listings in 2020 so, Hey John, how are you doing today?

John (00:48):

Good, good. How are you

Charles (00:49):

Doing well, thanks for coming on the show. I love the

topic. Kind of the all Amazon stuff right now. Lot of retailers are either on

Amazon or moving to Amazon, thinking about selling Amazon. So everyone's,

everyone's kind of somewhere touching on Amazon right now. So I love the kind

of top, Whoa, just how to grow that. So do you guys normally work with, so you

work with brands, but is this just brand selling their own products or what

kind of retail is typically do work most with,

John (01:22):

Yeah, sure. So you know, our, our, our primary client

archetype is a branded manufacturer, but we also work with distributors,

retailers, direct to consumer brands. So it, it kind of runs the gambit. In

terms of folks reselling other brands, products, reselling white label,

* Rich Goldstein* Patent Attorney

Bio:

Rich Goldstein is a patent attorney that helps Amazon sellers to protect their products and brands. He has obtained more than 2000 patents for his clients and is the author of the American Bar Association’s "Consumer Guide to Obtaining a Patent”. Rich is passionate about helping Amazon sellers to become ‘patent savvy’ so that they make good business decisions and protect themselves while avoiding problems with other sellers.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* goldsteinpatentlaw.com* Book: The ABA Consumer Guide to Obtaining a Patent

Transcript:

Charles (00:00):

In this episode of the business of eCommerce. I talked with

rich Goldstein about using patents to protect your products. This is the

business of eCommerce. Episode one 15

Charles (00:15):

Welcome to the business of eCommerce, the show that helps

eCommerce retailers start launch and grow their eCommerce business. I mean it

was child's plus ski and I'm here today with rich Goldstein. Rich is a patent

attorney that has helped Amazon sellers protect their products and brands. He

has obtained with the 2000 patents for his clients and he's authored a book for

the American bar association called consumer's guide to obtaining a pattern. I

just listen to the show tonight to chat about how you can use patterns, connect

your products and Amazon listings. So, Hey rich, how are you doing today? Doing

well. I'll ask him to have your show. Thanks for coming on. I love the, this is

one of the topics we don't talk about often enough and I feel with especially a

lot of Amazon sellers, they don't really get enough exposure to kind of how to

protect themselves legally.

Charles (01:02):

With this, right. So you do a lot of work with, is it

mainly Amazon folks or is it all kinds of just private label in general? What

do you kind of focus typically? Well, I've been working with entrepreneurs for

25 years and the last few years it's been very much e-commerce, Amazon

entrepreneurs. And and yeah, I, I agree with you totally. I think patents is a

topic that Amazon sellers at e-commerce people don't focus on enough. And I

think it's the thing that could have the biggest impact on their business that

they probably know the least about. So it is something that

Richard (01:37):

It's very important to talk about.

* Chris Brewer* Co-Founder of OMG Commerce

Bio:

Chris Brewer is the co-founder of OMG Commerce, a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 2-3% of all Google Partner agencies worldwide. Chris is a frequent speaker and guest at industry events and digital marketing podcasts. He currently manages inbound inquiries and acts as a strategist for OMG Commerce clients. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included building and selling an outdoor advertising company and direct mail publishing company. He is the author of the book, Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now and resides just outside Springfield, Missouri with his wife of 24 years.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://omgcommerce.com * https://facebook.com/chrisbrewermarketer* https://chrisbrewer.co* https://twitter.com/momarketer

Transcript:

Charles (00:00):

In this episode of the business e-commerce. I talked with

crisper about the best practices when working with a marketing agency. This is

a Busby commerce episode one 14

Charles (00:16):

Welcome to the business of eCommerce, the show that helps

eCommerce retailers start launch and grow their eCommerce business. I'm your

host, Charles Polaski. I'm here today with Chris brewer. Chris is a cofounder

of OMG commerce, a digital e-commerce agency. OMG commerce is a Google premier

partner that places them in the top two to 3% of all Google partner agencies

worldwide. I asked Chris to the show today to chat about what are the some of the

best practices when working with an agency. So, Hey Chris, how are you doing

today? And I'm fantastic. I am enjoying the winter weather where I'm located,

which right now is Missouri, but soon we'll be back in sunny Florida. So

enjoying both places. Yes, Florida traveling down there actually next week for

a [inaudible] to see some family and it is fantastic getting out of the

Northeast. Same thing with the winter weather.

Charles (01:13):

So this, this timing is very good for that. So great to,

great to have you on the show though. It's super interesting talking about kind

of the whole agency side. Right on. So this is episode one 14. It was one 11. I

talked to John from credo all about hiring SEO agencies, kind of the initial

how to find the agency, how to hire. And it's a super interesting show. So

sticking, you know, there's a lot,

* Joanna Wiebe* Founder of Copyhackers

Bio:

The original conversion copywriter and founder of Copyhackers, Joanna Wiebe teaches a world of digital marketers in SaaS and eCommerce how to get the yes using li’l ol’ words.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* Copyhackers* Copyhackers Twitter

Transcript:

Charles

(00:00):

In

this episode of the business e-commerce. I talked with Joanna Wiebe about how

to write e-commerce emails. This is the business of e-commerce. Episode one 13.

Charles

(00:15):

Welcome

to the business of eCommerce, the show that helps eCommerce retailers start,

launch and grow their eCommerce business. I'm your host, Charles Polaski, and

I'm here today with Joanna Wiebe. Joanna is the original conversion copywriter

and founder of copy hackers. She teaches a world of digital marketers in both

SAS and eCommerce. How to get to yes, using little old words. I just started

the show today to talk about what are the best practices for sending e-commerce

emails. So, Hey Joanna, how are you doing today? Doing good. I love the topic

of writing e-commerce emails, right? I've heard you speak in person a few

times, so hear you have some experience writing emails. So what do you guys do?

So what do you guys do at copy hackers?

Joanna

(01:01):

Yeah,

sure. So, well, there's two sides of the Copyhackers business. One is the,

basically the front of it, which is free and paid content. So we have a very

active blog and video tutorials that we do. On helping, our real mission is to

help entrepreneurs, whether that's like a startup founder or somebody who's

running their own small service business, like a freelancer basically get their

word out there. So there's a lot of people who [inaudible] want to write better

copy because they understand copies or online sales person, but it can be a

very murky sort of thing to figure out. So our job is to help people that

you're out how to do that. And we did that with free and paid content. But the

way that we make up the free and paid content is we work with not only in our

own business on optimizing copy, but with clients as well. On, on doing the

things we're talking about right now. So testing emails that actually convert

in this current world. Not just old ideas for email, but what's new, what's

happening, what used to work that doesn't seem to work anymore, things like

that. So we have the two sides, the training business, which is free and paid,

and then the agency side.

Charles

(

* Paulina Masson* Founder of Shopkeeper

Bio:

Paulina is an Amazon seller and a founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://shopkeeper.com* https://www.linkedin.com/in/paulinamasson/

Transcript:

Charles

(00:00):

In

this episode of the business e-commerce. I talked with Paula Masson about

pricing strategy. This is a business of eCommerce. Episode one 12. Welcome to

the business e-commerce, the show that helps eCommerce retailers start launch

and grow their e-commerce. Miss us. I'm your host, Charles [inaudible] and I'm

here today with Paulina Mahsan. Paulina is an Amazon seller and the founder of

shopkeeper. She calls herself a numbers girl. Her favorite topics are

optimizing profits, pricing strategies, cashflow management and ways to save on

Amazon fees. I started the show today to chat about how you can tweak your

prices to make more sales to eCommerce products. So, Hey Paulina, how are you

doing today?

Paula

(00:44):

Hey

Charles, thanks for having me on.

Charles

(00:46):

Yeah,

it's awesome to have you on. I love the topic of pricing strategies. I feel

like it's one of those things that once you kind of established it's a very

easy way of just increasing that profit margin on what you already have by like

just some strategies. It's one of those things, it's very easy to just

optimize. And if you're already getting X amount you can kind of squeak up to

more margin. So it's a very cool topic for retailers. How'd you, how did you

get into this? So you originally an Amazon seller, right?

Paula

(01:15):

Yeah,

I'm actually a software developer by background, so I am quite technical in

nature. So all technical people like the numbers and I'm one of them. And so I

liked math, I liked the calculus, you know, those types of things. And so I

became an Amazon seller first and then I decided to build this little software

for myself on the side that now became a successful commercial product called

shopkeeper. But while I was doing that, I researched a lot about different fees

that were not like explained. And I usually, if you get some fee charged on

Amazon, it's not explained anywhere very much.