* John Doherty* Founder of Credo

Bio:

John Doherty is the founder of Credo, which connect businesses with the right marketing provider from Credo's exclusive network. Since 2015 they've helped over 3,000 brands, including some of the world's most well-known, work with great marketing firms.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://editorninja.com* https://www.getcredo.com* https://twitter.com/dohertyjf* https://twitter.com/getcredo

Transcript:

Charles:                        00:00                In

this episode of the Business of eCommerce. I talked with John Doherty about how

to hire an SEO agency. This is a business of eCommerce, episode one 11 welcome

to the business of eCommerce to show the helps eCommerce retailers start,

launch and grow their eCommerce business. I'm your host, Charles Palleschi, and

I'm here today with John Doherty. John is the founder of Creo where they

connect businesses with the right marketing provider from cruise exclusive

network. Since 2015 they've helped over 3000 brands work with great marketing

firms. I asked John on the show today talk about what you should look for when

you're hiring an SEO agency, so Hey John, how are you doing today?

John:                            00:44                Good,

Charles, how are you? Thanks for having me on.

Charles:                        00:46                Yeah,

great to have you on. Super interesting to talk about this side of SEO, right

on working with a consultant and how to actually kind of do like the high level

of when you should be doing it, if she should be doing it, and kind of all the

strategy around that. I've talked to a bunch of guests in the show on kind of

the tactical SEO, but this is kind of a different level, right? You kind of

focus more on when to work with a consultant, how to work with them. Is that

kind of what you guys focus on at credo?

John:                           

In episode 110 of The Business of eCommerce, Charles talks with Ben Wieder, the co-Founder of Chassis.

They discuss what it takes to build a successful eCommerce brand in 2020 and what steps to take to grown to be a truly great brand.

Bio:

Ben Wieder is the founder of Chassis, the first and only premium men’s care line specifically formulated for better performance "down there”, keeping guys fresh, dry, and friction-free all day long. He's a branding expert, a published author, and is also an owner in Level 6 Marketing, a full-service brand performance agency.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* chassisformen.com * level6marketing.com

Transcript:

Charles:                        00:00                This

episode of the Business of eCommerce I talk with Ben Weeder about how to build

a truly great brand. This is the Business of eCommerce, Episode 110. Welcome to

the Business of eCommerce. The show that helps eCommerce retailers start,

launch and grow their eCommerce business. I'm your host, Charles Palleschi and

I'm here today with Ben Weeder. Ben is a founder of chassis, a men's skincare

product. Ben is also a branding expert, a published author and the owner of

level six marketing, a full service brand performance agency. I asked, Ben on

the show today to talk about how you can build a truly great brand. So, Hey

Ben, how are you doing today?

Ben

Wieder:                 00:43                Great,

Charles. Thanks. Thanks for having me.

Charles:                        00:45                Yeah,

awesome to have you on the show. So it kind of kept it short in the intro, but

can you explain what chassis is? Kinda just throw it at a men's product, but I

think you'd be better equipped to explain that one.

Ben

Wieder:                 00:56                Yeah,

well,

* Robert Patton* Founder of SHEATH Underwear

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.sheathunderwear.com/* https://facebook.com/sheathunderwear* https://www.instagram.com/sheathunderwear/

Transcript:

Charles:                        00:00                In

this episode of a business of eCommerce. I talked with Robert Patterson about

some of the lessons learned growing $1 million eCommerce business. This is a

business of eCommerce, episode one Oh nine welcome to the business of

eCommerce. The show of it helps eCommerce retailers start, launch and grow

their eCommerce business. I'm your host, Charles [inaudible] and I'm here today

with Robert Patterson. Robin has a founder sheet underwear, a veteran owned and

operated clothing brand that he started while deployed in Iraq in 2008 I've

asked Robert on the show today to talk about some of the lessons he's learned

scaling his business over $1 million. So, Hey Robert, how are you doing today?

Robert:                         00:43                Awesome.

Thank you so much for having me on your show.

Charles:                        00:46                Yeah,

it's excellent to have you on. I'm super interested in dig into the brand and

kind of how you started. I love talking to retailers that, you know, this is on

the whole like journey and kinda how they began and where they are now. So

first of all, what is the brand? What do you guys sell and what did you, you

started this when you were in Iraq, you were deployed in Iraq, correct?

Robert:                         01:05                Yes

sir. I, I joined the army in 2006 during the height of the Iraq war. And I was

in Iraq that same year, six months after I joined. And as you all know, it's

hotter than the devil's balls there.

* Kyla Gardner

Bio:

Kyla has published more than 35 books on Amazon, writing and designing many of them herself. She studied journalism in college and worked as a journalist covering crime and then human interest stories in her hometown of Chicago. Kyla transitioned into online business by working in Vietnam for a software company geared toward FBA sellers. When she was let go in 2017, she combined her writing skills and knowledge of Amazon to start a Kindle business. She now travels full time as a “digital nomad” and is working on her first novel set to be published under her real name.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* kylagardner.com* Goodreads

Transcript:

Charles:                        00:00                In

this episode of the Business of eCommerce. I talked with Kylar Gardner about

selling info products on Amazon. This is the business of eCommerce, episode one

Oh eight, welcome to the business of eCommerce, the show that helps eCommerce

retailers start, launch and grow their eCommerce business. I'm your host, Charles

[inaudible]

and I'm here today with Kylar gardener. Kyler has published more

than 35 books in Amazon writing and designing many of them herself. She's

currently traveling full time as a digital nomad and working on our first

novel. I asked her in the show today to talk about selling info products on

Amazon. So hi Kyla, how are you doing today?

Kyla:                             00:41                I'm

good. Thanks for having me. How are you?

Charles:                        00:43                Yeah.

Awesome to have you on the show. I love I love talking to retailers and I don't

know if you'd call yourself a retailer. Good folks kind of out there selling

and doing things. It's always kind of interesting to really get by, you know,

the tactics and someone who's actually doing it today. So super excited for

this. Yeah, me too. So you, so currently you publish 35 bucks on Amazon, right?

And these are all under, are they under your name or the under different names

of,

* David Hoffmann* Founder of GlobalTQM

Bio:

David is considered an expert in China sourcing, supply chain, private label, and brand licensing and founded GlobalTQM.com, after he saw an incredible opportunity through helping friends and family to assist SMEs, start-ups, and entrepreneurs with a range of educational and actual done-for-you services with his resources of +57 people in China.

Aside from his core business, David has built an international technology team and has a number of investments all of which he is an active advisor.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* http://www.globaltqm.com* https://www.facebook.com/GLOBALTQM* https://www.linkedin.com/company/globaltqm/

Transcript:

Charles:                        00:00                In

this episode of the business of eCommerce. I talked with David Hoffman about

what are the hidden risks importing from China. This is a business of

e-commerce, episode one Oh seven

Charles:                        00:16                Welcome

to the business V commerce, the show that helps eCommerce retailers start

launch and grow their eCommerce business. I'm your host, Charles Polaski and I

met today with David Hoffman. David is the founder of global TQM, is an expert

in Chinese sourcing, supply chain, private label and brand licensing. I as

David on the show today chat about what are some of the hidden risks importing

from China. So, Hey David, how are you doing today? Very good. How you doing?

Good. Awesome to have you on the show. I love the topic of some of the risks

importing from China. I think it's one of the things a lot of people kind of

tell folks just to kind of jump into it, but a lot of people don't talk about

the other side of like what you can run into and there are a lot of potential

risks. So first, where are you? So I'm in Boston Hill and I know we kind of had

to get a time-zones lined up. Where are you located?

David:                           01:05                So

I'm located in Hong Kong. I've been living out here for about 16 years. I've

got offices in China,

* Derek O'Carroll* CEO at Brightpearl

Bio:

Derek O’Carroll has had an eye for business since he turned his school’s unused tennis courts into a paid tennis club as a 15-year-old. As CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers, he has refined go-to-market strategies and led innovations that have increased deal size of nearly 500 percent and yielded 75% growth year-on-year.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* Brightpearl* LinkedIn * Twitter* Facebook

* Derek LinkedIn* Derek Twitter* Derek Facebook

Transcript:

Charles:                        00:00                In

this episode of The Business of eCommerce. I talk with Derek O'Carroll about

how to create a customer focused omnichannel experience. This is a business of

e-commerce. Episode 106 to The Business of eCommerce to show that helps

eCommerce retailers start launch and grow their eCommerce business. I'm your

host, Charles Palleschi. I'm here today with Derek O'Carroll. Derek is a CEO of

BrightPearl, a cloud based ERP are retailers and wholesalers at bright Pearl.

He has redefined the go to market strategy and led innovations that have

increased the deal size. We 500% in yield at a 75% growth year over year. I've

asked Eric on the show today to chat about how you create a customer focused

Omni channel experience. So Hey Derek, how you doing today?

Derek:                          00:50                I'm

excellent. Charles. Delighted to be with you. Yeah,

Charles:                        00:52                To

have you on the show. I'd love the topic, kind of the whole omnichannel and

kind of bringing it all together first real quick, bright Pearl. You've been

there. How long?

Derek:                         

* Nate Ginsburg* Founder of SellerPlex

Bio:

Nate built up his eCommerce business and sold for $1million in 2017. All while living around the world and doing lots and lots of yoga.

Now, Nate helps other entrepreneurs run better, more profitable and more scaleable businesses with SellerPlex.

Nate is passionate about living a free and balanced life helping others do the same!

Learn more about Nate on his Instagram @nteginsburg.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://SellerPlex.com* https://SellerPlex.com/audit* https://NateGinsburg.com* https://www.instagram.com/nateginsburg/* https://www.facebook.com/nateginsburg

Transcript:

Charles:                        00:00                In

this episode of a business V commerce. I talk with Nate Ginsburg about putting

systems in people in place to help you scale your business. This is a business

of eCommerce, episode 105.

Charles:                        00:17                Welcome

to the business to be commerce. They show that helps eCommerce retailers start

launch and grow [inaudible] eCommerce business. I'm your host, Charles Polaski.

I'm here today with Nakeds Berg. Nate is a founder of seller Plex where he

helps Amazon and other eCommerce retailers grow their business by scaling their

supply chain. I asked him on the show today to talk about how you, you can

scale your business by putting systems and people in place. So, Hey Nate, how

are you doing today? Doing good. Doing good? Thanks. Yeah, doing good. So

wanted to make sure. So sell a Plex. Is it just supply chain or do you guys do

finance as well? You were just saying.

Nate:                            00:52                Yeah,

so we basically you know, our sweet spot is all the things that need to get

done to keep a business running, but are, you know, not really the fun stuff.

And so I like, I believe that as an entrepreneur it's all of our best

opportunity. Me, you you know,

* Joseph Lieberman* Digital Marketing Director at Antlion Audio

Bio:

Founded the first indie game PR company and went on to be the marketing guy behind a successful casual game publisher, ArcadeTown, which was purchased by Demand Media and IPOed in 2013. At Arcadetown Joseph grew an eCommerce game network and subscription service to 13.5 million visitors per month with 8 million newsletter subscribers.

Joseph joined Antlion Audio in 2016, where we revamped a small CE company with a generic Shopify template into what people think is a major audio CE player. Joseph's initiatives have focused on drawing more earned media and PR attention to the company and it's product line, focusing on growing the brand and allowing their distributors to take lead on sales, though direct sales still represent a sizable portion of the overall business.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://antlionaudio.com/* https://discordapp.com/invite/ZqDGNFg

Transcript:

Charles:                        00:00                In

this episode of The Business of eCommerce. I talked with Joseph Lieberman about

how to deal with unhappy customers. This is the business of e-commerce. Episode

104,

Charles:                        00:15                Welcome

to the business of eCommerce they should have that helps eCommerce retailers

start, launch and grow their eCommerce business. I'm your host, Charles Palleschi

and I'm here today with Joseph Lieberman. Joseph is a director of marketing at

ant audio where he focuses on growing the company for brand awareness and

earned media. Is Joseph on the show today to talk about how to deal with

unhappy customers? So, Hey Joseph, how are you doing today? Doing great. I'm a

happy customer currently. Well, I'm happy to have you on the show. This is one

of those topics that I love chatting about and not many people, not many people

talk about this side of e-commerce and I feel like it, it's one of those things

as even the owner of the business or anyone customer service, you spend a ton

of your time dealing with like the 1% of users that are unhappy. Most orders,

you know, going out, things just work great. Hopefully. but those orders that

don't cause us like a reduction in time and everything. So how do you deal with

this or what do you know, what are some best practice for this?

Joseph:                        

* Jason Berkowitz* Founder of Break The Web

Bio:

Jason Berkowitz is the Founder & SEO Director of Break The Web, a boutique Inbound Marketing agency based in NYC. Through trial & error, Jason officially started freelancing, offering SEO back in 2010 and as demand grew, the transition into an agency was the natural course.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.breaktheweb.agency/* https://www.linkedin.com/in/jasonberkowitzseo/* https://www.instagram.com/jasonberkowitzseo/* https://facebook.com/breaktheweb

Transcript:

Charles:                        00:00                In

this episode of the business of eCommerce. I talk with Jason Berkowitz about

three secret SEO tactics. This is a business of e-commerce, episode one Oh

three

Charles:                        00:16                Welcome

to the business of eCommerce, the show that helps eCommerce retailers start,

launch and grow their eCommerce business. I'm your host, Charles [inaudible],

and I'm here today with Jason Berkowitz. Jason is the founder of break the web,

an inbound marketing agency based in New York city who has been helping clients

with SEO strategies since 2010 I asked Jason on the show today to talk about

how you can use SEO to help grow your eCommerce business. So, Hey, Jason, how

are you doing today? Hey, Charles. Doing well. How are you doing? Good. Great

to have you on the show. SEO is one of those things that you can almost never

get enough of. Like it's always this evolving thing, right? Where you know, 2019

today and even the stuff from last year or even the stuff from earlier this

year, right? It seems outdated by this time, so it's always nice to kind of

keep talking about this, right?

Jason:                           01:03                Yeah.

Google is definitely keeping the SEO community on their toes with ever evolving

changes, updates and everything's that's happening all algorithmically. But

yeah, just simply keeping us on our toes. So probably the best way to put it.

Bio:

Noah is the Chief Sumo at Sumo.com where they help eCommerce retailers grow their email lists. Previously Noah was employee #30 at Facebook, #4 at Mint, and worked at Intel.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://sumo.com/* https://okdork.com/* https://appsumo.com* https://twitter.com/noahkagan* https://www.linkedin.com/in/noahkagan

Transcription:

Charles:                        00:00                In

this episode of the business of eCommerce. I talk with Noah Kagan. This is the

business of eCommerce, episode one Oh two, welcome to the business V commerce,

the show that helps eCommerce retailers start, launch and grow their eCommerce

business. I'm your host, Charles [inaudible] and I'm here today with Noah Kagan.

Noah is the chief [email protected] where they help eCommerce retailers grow their

email list. Previously Noah was employee number 30 of Facebook, number four at

mint, and also worked at Intel. He's an expert in marketing and growth hacking

and just like myself, he loves eating tacos. So, Hey Noah, how are you doing

today?

Noah:                           00:42                Today,

today was actually a really good day. I did boxing the morning, floating float

tank. We talked a little bit about Noah just getting into the office.

Charles:                        00:51                Yeah.

And so the float tank is you float in the darkness, right? Complete in this

tank.

Noah:                           00:56                Yeah.

So I actually, it sounds strange when you say it to like your parent or

probably someone listening. It's like you get butt naked in a room and you get

in a box,