Business Of Fashion

In this interview you will meet Benjamin Zoldan, the West Coast Regional Sales Manager for Joseph Ribkoff. He has been with Ribkoff for over 10 years, and they have been in the industry for over 60! The foundation this brand has in loyalty is obvious.

We met with Ben in Ribkoff's showroom here at the New Mart. There is so much we can learn from brands like Ribkoff and their incredible legacy. Watch this interview to learn more about how being consistent in your designs, message and point of view contribute to the success of a brand.

In this interview the New Mart Network visits the Ashley Mason Showroom, ran by owner Michelle Mulleneaux. Ashley Mason is also joined in the showroom by sister brand, Prosperity Denim - both lines are affordable, trend-focused denim.

Michelle will share with us her personal story of how she started in the fashion business, what inspired the naming and values of her company, and the role she has found herself playing in the industry today. Viewers will quickly learn from this interview the importance of passion and purpose in the fashion business, and also how taking "the big risk" of starting your own business would have been worth it all along.

Next up in our series, The New Mart Network visits the Lynn Girard Showroom! Inside their beautiful space the dynamic duo, who often go by 'Flynn', introduce us to life in the fashion business.

In this interview you will learn Lynn Girard's story and how she came to know her now partner, Florence Ratzsch. With experience and finesse in their tool belt, these ladies head up a powerful team of sales professionals who pride themselves on authenticity and real connection. Learn from them how good energy translates to good business.

In this interview you will meet Nicole Becker of AHQ (Accessory Headquarters) VP of sales, merchandising, and brand management.

We recently went to the AHQ showroom at the New Mart Building in Downtown LA to explore their collections. While there we learned how AHQ uses data analytics to bring better product to their customers, also their ecommerce challenges and revelations, as well as Nicole's background in the business.

Nicole has aspirations for continuing education, and talks about how FIDM's Product Development program changed her career path, and eventually got her into the Art Department.

In this interview you will meet one of the first ever Activewear sales representatives, Brandy Garrison. We recently went to her showroom at the New Mart Building in Downtown LA to learn about the undeniable growth in Activewear over recent years. Brandy shares with us how she got into the business herself, what she looks forward to every-day at work, and the road she has traveled in the Activewear space. Viewers will learn how the rise popularity in practicing Yoga, paralleled with the rise of the Activewear category in Fashion.

In this interview you'll meet Shana Landa, owner of The Landa Showroom Inc. Shana explains to us the importance of a working relationship, specifically with regard to those in both the wholesale and retail parts of the industry. She describes environments in her own experience where both sides worked together successfully. In her showroom today, the staff work side by side with the Retail Buyers and Merchandisers to insure everyone involved has a strong foundation in product education and presentation. Those seeking to understand more about the business of fashion, and the ways that retail and wholesale work together - this one's for you!

Eme Mizioch and Ashley Thweatt of the JokenStyle showroom sit down with the New Mart Network to discuss what's new with them. Recently a wonderful relationship with Bugatti connected them to a new client, Celine Dion, who has recently began working on her first collection. The showroom decided to meet this new opportunity head-on and continue following their own pattern of growth. In this podcast you'll hear just how much the showroom has been growing, and the specifics of how they are inter-weaving in the new fashion market.

The New Mart Network sits down with Sharon Gasper of Echo to dive into the details of their finely-tuned collection. Echo is the epitome of contemporary casual chic, and has various categories of product fit for any occasion. Known for their scarves and prints, the fall/winter clothes are a must see! Check out this gorgeous line and in moments you'll be planning your next vacation. Consider yourself warned :)

In this interview you will meet Kristi Williams, sales associate for Liverpool Jeans. She shares with us how the fabrication of their product is both specialized and unique. Additionally she'll go over how Liverpool was founded, what inspires the founders, and what to expect from them moving forward.

With decades of experience Michael and Robin Cohen, owners of the Cohen Showroom here at the New Mart, sit down to talk about the evolution of the fashion wholesale sales industry - specifically for those that specialize in cotton. In this video they will introduce the denim boom in San Francisco during the 1960's, and how that helped shape their careers. Additionally the veteran couple will go over the relevance for lifestyle stores, as well as what opportunities they plan to take in the future.