On this week’s episode of Business of HYPE, jeffstaple plays an episode of one of his favorite episodes from the BLAMO! podcast featuring AWAY founder Jen Rubio.

"We saw an opportunity in this space to make a brand that people care about, talks about travel a certain way, and just so happens to make a really good suitcase." 

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On this special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed HYPEFEST. Although he doesn't dive too deep into the specifics just yet, be sure to keep it locked to HYPEBEAST.com, HYPEFEST.com and the HYPEFEST Instagram page to stay up to date on the latest announcements.

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Yassine Saidi, head of PUMA's lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. On the Season 2 finale of Business of HYPE With jeffstaple, you'll hear Jeff address in his opening, the success of any sportswear brand relies on a recipe of history, legacy, cultural authenticity and potential, and the chef that brings it all to the table. In this episode you'll meet PUMA's Executive Chef.

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George Bamford of Bamford Watch Department – the first company to offer full personalization of the world’s most iconic watches — explains how the once “antichrist” of the watch-world inspired the industry to rethink its approach to building brand loyalty.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Josh Luber, CEO and Co-Founder of StockX details the rise of his unique business, a story, as he often tells it, of serendipity. As you’ll discover however, StockX was built on nothing short of hard work and sacrifice. 

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.