Business of Marketing

Business of Marketing

By Business of MarketingBusinessMarketing
Download on the App Store

Business of Marketing episodes

  • Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo

    Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo, joins John Horsley on The Business of Marketing to explore how consumer CRM is evolving in the age of AI. From bootstrapping to IPO, Andrew shares lessons on autonomy, product-led growth, and the rise of agentic commerce.

    45 min
  • Leon Harlow, Group Commercial Director at YMU
    Leon Harlow, Group Commercial Director at YMU, breaks down how the creator economy is reshaping entertainment, talent and brand partnerships. He explains why community and trust now beat pure reach, how YouTube has become the new pilot stage for TV, and what brands should prioritise as every platform becomes a video platform.
    48 min
  • Dennis Claus, Strategy Lead EMEA at Apply Digital
    Apply Digital’s Dennis Claus, Strategy Lead EMEA, explores how brands can turn customers into fans. From sports franchises and global consumer brands to AI, personalisation and the “three Es” of change, Dennis shares a pragmatic view on building digital ecosystems, measuring fandom, and staying focused on what really matters in a world of constant hype.
    30 min
  • Greg P. Licciardi, VP Sponsorships & Partner Programs at ANA
    ANA’s Greg P. Licciardi, VP Sponsorships & Partner Programs and author of The Holy Grail of Marketing, breaks down his “Holy Grail” framework for modern marketing. From Wendy’s, Harry’s and e.l.f. to AI-driven personalisation and brand purpose, Greg shares how to align the right person, message, timing, environment and outcome – whether you’re a global CMO or a startup watching every dollar.
    32 min
  • Jay Prasad, CEO at Relo Metrics

    Jay Prasad, CEO of Relo Metrics, unpacks how AI and computer vision are transforming the way brands measure sponsorships, fan attention and cultural moments across sport, streaming and entertainment. A look at the shift from logo slaps to real, data-driven impact.

    35 min
  • Adam Clyne, Founder & CEO and Mark Lainas, President US at Coolr

    This episode features Adam Clyne, Founder & CEO of Coolr, and Mark Lainas, President US, from the social-first agency behind standout work for Burger King, Deliveroo and dozens of major global brands. They share Coolr’s origin story, how culture, creators and platform-native thinking fuel their approach, and why so many CMOs are struggling to keep up as social overtakes traditional media.

    38 min

About Business of Marketing

From the publisher's feed

Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands,…