Business of Marketing

Business of Marketing

By Business of MarketingBusinessMarketing
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Business of Marketing episodes

  • Jen Brown, Director, Engaging Interactions
    Recorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term brand building, and how marketers can remove friction across the customer journey to unlock real engagement.
    41 min
  • Jaki Ellenby, CCO, ABBA Voyage
    Recorded live at Advertising Week Europe, Justin Cooke speaks with Jackie Ellenby about building distinctive brands, marketing unforgettable experiences, and why the strongest brands compete on uniqueness, not comparison.
    36 min
  • Chris Elsheikhi VP Demand Generation, Usercentrics
    Recorded live at Advertising Week Europe, John Horsley speaks with Chris Elsheki, Vice President of Demand Generation at Usercentrics, about privacy-led marketing, building demand engines, and why trust is becoming one of the most important performance signals in B2B.
    30 min
  • Bryan Barletta, Founder & Partner, Sounds Profitable

    Live from Advertising Week Europe, John Horsley is joined by Bryan Barletta, founder of Sounds Profitable, for a conversation on the business of podcasting. From creator economics to attribution, audience engagement and the future of the industry, this episode looks at where podcasting is headed next.

    31 min
  • Ben Smith, Director of Global Marketing, ReachDesk
    Recorded live at Advertising Week Europe, John Horsley sits down with Ben Smith, Director of Global Marketing at ReachDesk, to explore how marketing teams are building pipeline, aligning to revenue, and breaking through the noise.
    29 min
  • Andrew McCormick, Former Chief Growth Officer, Dentsu X
    Recorded live at Advertising Week Europe, this episode sees Justin Cooke in conversation with Andrew McCormick, former Chief Growth Officer at Dentsu X, unpacking how agencies are evolving, what really drives growth, and why outcomes, not outputs, now define success.
    31 min
  • Jason Warnes, Marketing Advisor and Investor

    In this episode, John Horsley speaks with Jason Warnes about the evolution of digital marketing, why the fundamentals still matter, and how AI is reshaping agencies, creativity and brand building in real time.

    34 min
  • Gareth Cummings, CEO of eDesk

    In this episode of The Business of Marketing, John Horsley speaks with Gareth Cummings, CEO of eDesk. From early coding on a Commodore 64 to leading a global e-commerce support platform, Gareth shares his views on leadership, resilience, AI, and why customer experience remains central to growth.

    47 min
  • Maor Sadra, CEO & Co-Founder of INCRMNTAL

    John Horsley is joined by Maor Sadra, CEO & Co-Founder of INCRMNTAL, to explore why marketing must move beyond clicks and attribution to measure true business value. A candid conversation on incrementality, leadership, and the future of marketing ROI.

    26 min

About Business of Marketing

From the publisher's feed

Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands,…