Sign up to save your podcasts
Or
Share Business of Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Business of Marketing episodes
- Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open the DSP, why commerce is a bigger opportunity than retail, and what walled garden collaboration looks like. Plus leading Yahoo's global neurodiversity group. Recorded live at Advertising Week Europe.
29 min - Victoria Dyke, Co-Founder of Ziggy
Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more than opportunity volume, and commercial literacy as the defining skill for modern marketers. Recorded live at Advertising Week Europe.
29 min - Tom Ollerton, Co-Founder of Automated Creative
Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real economics underneath the AI boom, and why marketing now resets to zero every few months. Recorded live at Advertising Week Europe.
41 min - Fiona Salmon, Managing Director at Mantis
Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less world, why brand safety is overblocking news, and sustainability as an efficiency play. Recorded live at Advertising Week Europe.
28 min - Dragos Marica, Associate Director, Performance Marketing at Directive
Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the centre of performance marketing, and the brand vs demand balance when the low-hanging fruit has gone. Recorded live at Advertising Week Europe.
29 min - Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA markets, and why storytelling still wins. Recorded live at Advertising Week Europe.
31 min - Minter Dial, Author, Speaker & Thought Leader, MYDIALRecorded live at Advertising Week Europe, John Horsley speaks with Minter Dial about empathy, trust, AI, and why businesses need to become more meaningful, more human and more self-aware in the way they lead and communicate.34 min
- Martin Corke, CMO, Bauer Media OutdoorRecorded live at Advertising Week Europe, John Horsley speaks with Martin Corke, Chief Marketing Officer at Bauer Media Outdoor, about the evolution of out of home, the rise of digital and programmatic, and why the channel still has one of the brightest futures in media.37 min
- Jem Lloyd-Williams, Mindshare President and WPP Media CSO
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jem Lloyd-Williams, Mindshare President and WPP Media CSO, about the changing nature of media, the role of AI, and why speed and strategic clarity are becoming critical in modern marketing.
35 min - Jen Brown, Director, Engaging InteractionsRecorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term brand building, and how marketers can remove friction across the customer journey to unlock real engagement.41 min
About Business of Marketing
From the publisher's feed
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands,…
agencies and platforms. In-depth, conversations on the record. Published at businessof.co.