On this Mini Episode of Business of Social, Dave shares some updates and thoughts on the future of the Podcast and some general thoughts on the current marketing landscape. We focus on the emergence of TikTok and the force it has become, and take a look into Instagram advertisements and how much money there is to be made for celebrities and influencers.

On this episode of Business of Social, David is joined by Chris Sully, Marketing Manager at Funko, the world's leading creator in pop culture collectibles. Funko holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect.

Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product they can market to their fans. Chris discusses some of the different strategies Funko uses to engage with their community on different platforms and how they can use that data and information to give their fans what they want.

On this episode of Business of Social, David is joined by Brendon Mulvihill, SVP - Head of Licensing at Jukin' Media to discuss all things UGC! Jukin' Media licenses content for shows like Tosh.0 and Ridiculousness. They also own sub-brands Fail Army, People are Awesome, and The Pet Collective that have millions of followers and subscribers on YouTube and Instagram.

User Generated Content runs the internet and currently it's a little bit like the wild west. People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there. Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level.

On this episode of Business of Social, David is joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture. Today's episode is all about the team. You're only as good as the people who surround you and you're all in together for at least 40 hours every single week. We picked Kevin's brain on what a good culture should look like and what are some different leadership tactics that can make you and your team more efficient. 

"You need to have self awareness as a leader, and know your strengths and your weaknesses. If you can know more about yourself you'll know more about how your leadership is being interpreted by your team and you grow and improve on that."

On this episode of Business of Social, David is joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX.  We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. Other topics include managing employee scale, marketing and sales alignment and following the data.

On this episode of Business of Social, David sits down with Emad Kazi, the Global Lifecycle Manager at Stubhub, to delve into the critical role of optimizing the customer journey. Discover what the average buyer goes through and learn effective techniques for tracking and leveraging valuable data to enhance your customers' experiences.

How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers? 

If you want the answers to those questions, Emad Kazi has you covered. He has worked at Apple, eBay, Lyft and is now the Global Lifecycle Manager at Stubhub. 

On today's show we focus on the importance of the customer journey, what the average buyer experiences and how to effectively track and utilize data. 

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On this episode of Business of Social, David sits down with James Royer, the Director of Digital Marketing at Merrell, to explore the crucial elements of effective brand storytelling and how it drives brand growth. The conversation delves into the distinguishing factors between brands that focus on building a community versus those that prioritize building a consumer base, highlighting the importance of developing a loyal fanbase and expanding your storytelling abilities. James underscores the significance of data-driven decision-making and emphasizes the need to constantly tweak, evolve, and elevate your digital strategy for maximum impact.

On this episode of Business of Social, Kelsey Cohen, the Marketing Director at Bloomscape, joins David to discuss the essential elements of successfully marketing a product from scratch. They delve into the significance of building a strong community, crafting a well-defined brand voice, and implementing a comprehensive social media strategy that resonates with your target audience. They also explore how to offer value to your fans and customers while emphasizing the critical role of customer retention in sustaining long-term growth.

Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the  powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years? Dev also gives his thoughts on best practices for social, how he encourages his partners to best utilize Instagram, and what the potential for the future of shopping on Instagram could be.