Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic.

Taylor joined us on the Business of Social to discuss the importance of player relationships, content distribution and knowing the lane your brands occupies. Taylor advises her peers to not "give in to social fomo." "Of course you want your brand to be engaging and have fun, but you don't need to be a part of every single pop culture topic or social trend. You have to find your balance and stay in your social lane"

At the 2019 Promax BDA Conference, David, Morgan Dewan, and Dev Sethi shared insights on how the sports industry is revolutionizing the digital space. They explored ways for others to catch up and predicted the future of social media. Authenticity was emphasized as a crucial factor in success, and the discussion highlighted the emergence of IGTV and its potential for brand promotion in sports. Learn more about the intersection of sports and the future of social media at the Promax BDA Conference.

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV.

Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this affect the needs of sponsors and partners?

Matt Scheckner, Global CEO at Ad Week, joined Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media. Matt gives his thoughts on what brands can do to limit mistakes, the price we pay for data capture in the modern word and how to where to draw the line vs. push the envelope with your brand strategy.

"If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With a big enough budget and the right influencers they were able to market that festival to millions of people who wanted to go - they made that festival seem real and on the one hand it's incredible marketing, but on the other it's a scary concept!"

Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team.

How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget?

Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day.

How do you handle a new platform like TikTok or IGTV? Do you dive in head first, or let others test the waters for you?

FOLLOW THE GUEST, Ben Hunt 
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TJ Adeshola, Head of US Sports at Twitter, joined Business of Social to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry. He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. "If you're a young kid in Los Angeles and Kobe Bryant likes your tweet, that kid is automatically a lifelong Kobe fan now!" 

Peter Leeb, EVP, Head of Partnerships & Operations at Studio 71, joined Business of Social to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?

Kaitee Daley, Sr. Director, ESPN Social, joined Business of Social to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking News, ESPN personalities and Partners. Kaitee gives us her take on a variety of topics, including: How to take risks and do things a little differently to make your brand stand out, managing internal feedback, continuing to grow their fanbase and the importance of quality over quantity and not just posting for the sake of posting.

Sr. Director Digital Partnerships at Capitol Records, Lindsay Williams,  joined Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next. She gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and why your personal brand is so important.

"Think back to any person you've met over your life, and the first things that pops into your mind about them is what you associate with their personal brand. What people think of you is what they associate you with. What are you known for? What do you want to be known for? Figure that out and you can make actual steps to get yourself there."