Katie Cavender, Assistant Director of Communications at the College Football Playoff, joined Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event. She discusses all of the excitement that comes with managing a "Super Bowl" type event, the shift from prepping for an entire season to a one month window and how great it is to see so many women running social in the sports industry. Katie gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and overall insight into the industry.

On this episode John Paik, Executive Marketing Consultant, joined Business of Social to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique. He discusses marketing 101 and why brands need to really understand and focus on their consumers and get to know them. How to take risks and do things a little differently to make your brand stand out. Why does your consumer buy your product and what sets you apart from the competition? 

On this episode of Business of Social, Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined David to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team.

On this episode of Business of Social, Tyler Price, Director of Content, Social Media at Turner Sports, joined David to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast. He discusses the joys and challenges of overseeing a large social brand and why it's so important to hire the right people. Whats one he always looks for? People who like to solve problems and find creative work-arounds aka Solution Oriented Thinkers.

Dana Droppo has seen and done it all. She has been a blogger, marketer, producer and a creative director. She's worked at Super Deluxe, Complex and is now VP, Creative Director Brand Partnerships at Billboard. If you want to know what it takes be an expert in all things content, Dana's got you covered. 

On this episode, we talked with Dana about what it takes to consistently produce high level branded content and what brands should be doing to provide value to their followers as well as their sponsors.

FOLLOW THE GUEST, Dana Droppo

• LinkedIn:Dana Droppo
• IG: @DanaDroppo 
• Twitter: @DanaDroppo

FOLLOW THE HOST, David Brickley:

• Twitter: https://twitter.com/DavidjBrickley
• Instagram: https://www.instagram.com/davidjbrick...
• YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
• LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

• Twitter: https://twitter.com/BizOfSocial
• Instagram: https://www.instagram.com/bizofsocial/

FOLLOW STN DIGITAL:

• Facebook: https://www.facebook.com/STNDigital/
• Instagram: https://www.instagram.com/stndigital/
• Twitter: https://twitter.com/STNDigital
• LinkedIn: https://www.linkedin.com/company/stn-...

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

On this episode of Business of Social, David is joined by Ken Gibbs, Jr., Vice President of Digital Video and Social Content at BET Networks. Ken takes us on a tour of his role and experience at BET and why being flexible with your social strategy is extremely important. We talk about his core beliefs at BET, how to maximize social distribution, and the mistakes brands are making.

Tina Lloyd, a pioneer of the industry, is the Director of Content Strategy at GolfNow. Prior to that, she was the Director of Social Media for Golf Channel. Her career mission is to connect and grow the game of golf through social media and second screen experiences. 

On this episode, Tina breaks down her role and new products in the golf space. She dives into how she approaches marketing, her core beliefs when it comes to social platforms, and how she markets to their different audiences.

FOLLOW THE GUEST, Tina Lloyd:

LinkedIn: https://www.linkedin.com/in/tinamillerlloyd/

Twitter: https://twitter.com/tinamillerlloyd

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/

Jen Tulicki is the Director of Social Media at the Chicago Bears. Her deep understanding of the social media world started when she was the Team Leader at Target and later transitioned to their Social Communities Specialist. 

On this episode, Jen digs into the social strategy behind the content at the Chicago Bears and how they communicate with their avid fanbase.

FOLLOW THE GUEST, Jen Tulicki:

LinkedIn: https://www.linkedin.com/in/jentulicki/

Twitter: https://twitter.com/kindafunnygirl?lang=en

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all. 

On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.

FOLLOW THE GUEST, Lyndsay Signor:

LinkedIn: https://www.linkedin.com/in/lyndsay-signor-48874a4/

Twitter: https://twitter.com/LyndsaySignor

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/

Bryan Pettigrew is the CMO for the Breeders' Cup and oversees marketing, sponsorships, television, and communications for the World Championships. 

Prior to joining the Breeders' Cup, Pettigrew worked for the National Thoroughbred Racing Association where he worked with horse industry leaders including the Breeders' Cup, The Jockey Club, Stronach Group, Churchill Downs and New York Racing Association to develop national partnerships. 

On this episode, we not only dig into horse racing, but also how he attacks digital, his approach to marketing, and how he stays ahead of the game.

FOLLOW THE GUEST, Brian Pettigrew:

LinkedIn: https://www.linkedin.com/in/bryan-pettigrew-617a56/

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/