Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business.

He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive.

Equally applicable in times of growth or trouble.

Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.

Mark Dalgarno, speaking about motivating people and coming up with new ideas through a technique he calls "The Anti-Problem"

In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched just one month ago, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a scholarship at Arizona State University for a need-based student entering a STEAM (science, technology, engineering, arts, and mathematics) field.

Scott talks about running a software company . You'll hear about how to pick a business model & how they built a workplace that has won numerous HR awards.

If you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world's population that is, shock horror, female, and you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.

Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make you feel more confident, more powerful and more in control of what you do.

It costs nothing, takes no time and you can use it whenever you want to. Enjoy!

Seth talks about how ideas that spread win. And takes us through his laws of Software!

What’s number one on Joel Spolsky’s list of ‘Things You Should Never Do’?

“Rewrite your software from scratch.“

David Heinemeier Hansson disagrees.

In this talk, ‘Rewrite!‘ at Business of Software Conference USA 2015, David Heinemeier Hansson, Co-Founder, Basecamp, and Creator of Ruby on Rails explains why he disagrees and discusses his experience in rewriting the code for Basecamp, not once, but twice, with the third version of Basecamp launched this month.