Business of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to https://businessofsoftware.eu

This week’s talk is by Wade Foster – CEO and co-founder of Zapier, a fully remote company. Wade talks about how he builds operating cadence at a fully remote company, covering hiring, employee onboarding, how they run meetings, and how they work to continuously improve the company culture.

The talk is followed by a mammoth Q&A – make sure you stick around for that.

Recorded at Business of Software Conference Europe 2018 in London, UK.

To listen to more BoS Talks, go to https://businessofsoftware.org/videos.

Software pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them.

You can’t sell your product until it’s built and the developers need paid to create the product; so how do software businesses make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success.

Recorded at Business of Software Conference Europe 2019 in Cambridge, UK.

To listen to more BoS Talks, go to https://businessofsoftware.org/videos.

This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 - Learn and improve continuously.

Recorded at Business of Software Conference Europe 2018 in London.

To listen to more BoS Talks, go to https://businessofsoftware.org/videos.

This week we have Natalie Nagele - CEO and Co-Founder of Wildbit.

Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and communication. Their products and customers allow them to do the best work of their lives - design, code, and ship brilliant software,

Recorded at Business of Software Conference USA 2017 in Boston, MA.

To listen to more BoS Talks, go to https://businessofsoftware.org/videos.

The Business of Software Podcast is back!

In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. 

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love.

Recorded at Business of Software Conference USA 2019 in Boston, MA.

To listen to more BoS Talks, go to https://businessofsoftware.org/videos.