Business Operations Simplified - Sales, Operations, Leadership & Marketing Strategies For Entrepreneurs

Friends, you are in for a treat today! I had the privilege of chatting with Esther Littlefield this week from the Christian Woman Business and Christian Woman Leadership podcast. Esther is a business coach for Christian women. She helps women lead with confidence, shine online, and amplify their message with her coaching and courses. We covered so many great topics today, including:

How to step out into confidence

Releasing perfectionism

How to take action on things you learn to gain clarity in your calling

Esther’s formula for having more confident conversations

Tips to identify your gifts

Mistakes to avoid in business

Choosing a business model that fits your lifestyle

Starting and scaling a business

How to take purposeful steps to slow down

Favorite business resources

Esther offered so much value in this episode. She talks about her experience in starting and scaling her business, and how she learned to be more confident in her business and as a leader. Esther was so generous and forthcoming with her experience and advice and I know you will love this conversation!

Resources From Today's Show:

https://estherlittlefield.com/

https://www.instagram.com/estherdlittlefield/

Essentialism Book

Trello

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

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Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

Tips for creating a consumer-friendly lead magnet

What type of information you can share in a valuable lead magnet

Ideas for where to market your lead magnet

A resource for getting your lead magnet on Amazon

Creating a landing page for your lead magnet to make it easy to share

Where to share your lead magnet

Grab a pen and dive into all things lead magnets today!

Resources From Today's Show:

📘 E-Book Publish Your Lead Magnet on Amazon 

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

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Clubhouse @AmberGlus

Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in!

Resources From Today's Show:

💌 Grab your Email Marketing Swipe Files & Tips

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

When clients land on your website, do you gain a lead? Or lose the business? If your website isn't converting prospects into leads, it may be because it's too confusing. Your website is an important first stop for a potential customer. They may see you on social media or consume your content somewhere online, but most customers go right to your website to check you out and learn more about you.

If your website is confusing, unclear, or too cluttered with irrelevant information you will lose leads before they become a customer. There are seven elements to a highly converting website that we discuss in today's episode that will make it clear what you do, who you serve, and what customers need to do to work with you.

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Today's episode talks about three energy hacks for high performance! As an entrepreneur, we are challenged daily. Being at our best ensures we are successful in our business and have the energy to enjoy the life we're building. These three energy hacks are easy to implement and will give you more energy, better focus, and help you get through those tired afternoons when you have them.

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

If you are a freelancer who's trying to do All. The. Things. and you need systems to run your business smoother, this episode is for you. Or, if you've been thinking about how to get started with your business idea and you need some direction to begin, this episode is also for you!

Today I chat with Aubree Malick from the Freelancer to CEO podcast. Aubree is a rock star at all things freelancing, systems, organization, and process and she was so generous to talk about how someone can get started with their own freelancer gig, or improve an existing one. Calling all entrepreneurs, VA's, OBMs, and fabulous freelancers, you aren't going to want to miss this episode!

Resources From Today's Show:

🎀 For more on Aubree, check out her Instagram and Website! 

💙 Check out Aubree's VA Prep Course 

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

💡 Get 50% off your Topic membership with code KWJYH2rH: https://linktr.ee/amberglus

📸 Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/

📃 HARO: https://www.helpareporter.com/

📝 Try Kajabi Free for 14 Days!! Click HERE to check it out

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier.

The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it’s time for a customer to buy. Today’s episode gives you a few tactics to do for homework that will get you started with what content to create. We’ll continue with this series over the next few weeks to show you what to do next and give you some resources that will make content creation easier… Amen!

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.

Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.  

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

📝 Try Kajabi Free for 14 Days!! Click HERE to check it out. 

StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN

Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp

Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume. 

Resources From Today's Show:

🎙Today's episode references Podcast Pro University by Stefanie Gass for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.