Business Operations Simplified - Sales, Operations, Leadership & Marketing Strategies For Entrepreneurs

The phrase “passive income” gets thrown around a lot today. Is it possible to create a business with passive income? Can you do it with something you were called to do? It is possible, and today’s guest, Stefanie Gass, walks you through how to do it step by step! Stef’s programs help you identify your calling and purpose and create a business and a message with it to make an impact…and an income! Stef is a fantastic business and podcast coach (I know from personal experience), and she’s a light in this world that I’m so happy to introduce you to on the podcast!

If you’ve thought about creating an online business to work from home, gain more flexibility in your schedule and call your own shots, this episode will light up your possibilities. Stef talks so candidly about her journey to get to a passive-income business that fuels her soul, and I know her story will inspire you on your own journey just like it did for me.More About Stefanie GassStefanie Gass is a Daughter of the King, wife, mama, coffee lover, and #pjsallday enthusiast! She is the host of a top 25 ranked podcast for Christian Entrepreneurs, The Stefanie Gass Show. Stef helps women uncover their God-led callings, create Kingdom Businesses, launch podcasts, & monetize using courses and coaching. Stef wants women to create true change for themselves and God's Kingdom by using their gifts for glory and serving the world with a business that lights them up! Stef believes that when we let God light our path, we will experience true miracles, live proactively, & design a life that fuels our soul.

Resources From Today's Show:

Stef’s Courses:

Clarify Your Calling (identify what your calling is and use it to start a business) https://4846--stefaniegass.thrivecart.com/clarifyyourcalling/

Podcast Pro University (learn how to create your own podcast with your calling and monetize it) https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

It’s Freelancer Friday! Do you follow up with your existing customers consistently? Do you have a process to follow up with incoming leads? Or a follow-up process after you’ve sent a proposal for services? Whether you do or you don’t, today’s episode will cover the basics of how to set this up or improve upon an existing system that can make or break you as a freelancer. Having a solid strategy to communicate well with your customers and leads is important for every freelancer. It can be the deciding factor when you send a proposal, and it can tip the scales in your favor if you’re up against other freelancers for winning a contract.

In Today’s episode, you will learn:

The importance of following up with leads, existing customers, and customers you’ve sent proposals to

Methods of following up and staying in touch with your clients and leads

What to say or what information to send when you follow up

When to follow up and how to make sure you never forget

What to do when you do or don’t get a response after following up

Setting up a bulletproof system that creates repeat clients

Resources From Today's Show:

Try Kajabi FREE for 14 days! https://app.kajabi.com/r/sF7FazZp/t/ctcpvhel

VideoFizz for follow up videos: https://www.videofizz.com/celebrations/

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide Five Essentials For A Successful Website: www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.

In Today’s episode you will learn:

The four foundations your brand needs to be successful

How to get your customers to memorize your brand message

How to increase your business with referrals

Why positioning your customer as the hero in your message helps your brand to be unforgettable

Resources From Today's Show:

🎙Today's episode references Podcast Pro University for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Hey Freelancer! So, you’re thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You’ll find the answer in today’s episode.

Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it’s a business you can make a great living at.

In Today’s episode you will learn:

Examples of how to structure your copy and content services

Options for charging your customers that maximize your time, and your earnings

Realistic expectations for your income potential

How to set up your pricing menu and how to talk about your services and justify your costs

Resources From Today's Show:

Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want.

The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the model that fits your business best. Today’s show will give you a good overview of both paid and organic lead generation tactics, as well as how to use the content you create to generate leads.

In Today’s episode you will learn:

The difference between organic and paid lead generation

Pros and cons of organic vs. paid lead generation

Tips for how to build your business with organic leads

Options for paid lead generation and how to get started

How to use your content to generate leads

Resources From Today's Show:

Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today’s episode, you’ll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business!

In Today’s episode you will learn:

How to have clear, effective messaging around a freelancer business that offers multiple services

How to set up your menu of services and your website with multiple offerings

The key to branding your freelancer business

How to keep your message clear and memorable to your customers as a freelancer

Resources From Today's Show:

Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld

Become a certified StoryBrand Marketing Guide: https://storybrand.com/?referral_code=amberglus

StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN

Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today’s episode, you’ll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows.

We discuss how to talk more clearly about all of the services or products you have and what to do if they aren’t related.

In Today’s episode you will learn:

How to have clear, effective messaging when your business sells multiple products or provides multiple services

A trick to evaluate your message and test if it’s clear or confusing

The key to selling more of your products or services

How to keep your message clear and straightforward for your customers

Resources From Today's Show:

Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

If you’re a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren’t sure how today’s episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner.

In Today’s episode you will learn:

How to get started as a new copywriter and content marketer

How to introduce your new services to existing clients

Strategies to gain experience in copywriting and content marketing

Types of copywriting that are good for beginners

How to get your first clients

Resources From Today's Show:

Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Stef Gass Course: Podcast Pro University

https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you!

We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers.

In Today’s episode you will learn:

The key to making sure your copy is compelling to your customers

A formula you can use to filter your message and keep it on point

Tips for creating content when the blank screen is staring back at you

How to master the skill of editing unnecessary copy that could make your content boring

How compelling messaging can improve your sales

Resources From Today's Show:

Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Stef Gass Course: Podcast Pro University

https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN

Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp

Description and Show Notes:The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

The benefits of copywriting and content marketing skills

How and where you can apply these skills

Examples of industries copywriters and content marketers can work in

How to know if copywriting and content marketing is for you

The future outlook for freelancers who have these skills

A peek into the lifestyle these signature services can create for your VA, OBM, DOO, and other freelance business structures

How to know if copywriting and content marketing is for you as a signature service

Why you need a signature service as a freelancer

Resources From Today's Show:

Stef Gass Course: Podcast Pro University

https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

Stef Gass Course: Clarify Your Calling

https://4846--stefaniegass.thrivecart.com/coursecraftermasterclass/

Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus