Business Operations Simplified - Sales, Operations, Leadership & Marketing Strategies For Entrepreneurs

The “I help statement” has become a buzz phrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good!

You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer.

Marketing is an exercise in memorization. If your “I help statement” is memorable, your customers will come back to do business with you over and over again. Dive into today’s episode to learn how to improve your I help statement as an online entrepreneur or freelancer, VA, or OBM so when customers think of your industry, your business is the first one they think of contacting.

In Today’s episode you will learn:

What is an “I help statement” and the elements of one that will differentiate your business in your industry

Why you need an “I help statement”

How to make your statement memorable to your customers

Why your statement needs to invite customers into a story and why the element of transformation is key to your statement

Where and how to use your statement

When variations of your statement should be used and why

How and where to use your statement more powerfully on social media

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

As a freelancer who does copywriting and content marketing services, you may get asked by your clients to do text marketing. Text marketing is becoming more popular, and it’s a great way to communicate a message directly to customers. Knowing the ins and outs of text marketing is a great way to set yourself apart as a freelancer, virtual assistant, online business manager, or director of operations. If you are a work-from-home professional, knowing these details will help you decide if you want to offer this service in your business.

Being at the top of your freelancer game includes knowing all of the marketing options for your clients. Even if you decide not to offer text marketing to your list of services, understanding the basics is necessary for the industry.

In today’s episode, you’ll learn:

What text marketing is

Benefits of using text marketing with your clients

Examples of how text marketing can be used in marketing

How to be prepared as a freelancer when your clients want you to add text marketing

Using affiliate marketing for texting platforms, you recommend to your clients

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Texting PlatformsZipwhip: https://www.zipwhip.com/

Community: https://www.community.com/

If you’ve received a text from a company you do business with or an influencer you follow online, then you’ve experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way.

In today’s episode, you’ll learn:

What text marketing is

Benefits of using text marketing

Examples of how text marketing can be used in your business to generate leads and build relationships with your existing customers

What you need to look for when choosing a text marketing platforms

The difference between being assigned a phone number or using short, long or vanity codes

Whether or not you need a call to action on every text

How often and what types of texts to send

Text marketing is gaining momentum that parallels online marketing well and gives you a more intimate way to communicate directly with your customers. Dive in and learn more about the ins and outs of text marketing!

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Texting PlatformsZipwhip: https://www.zipwhip.com/

Community: https://www.community.com/

Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf.

As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers and why you need to have a deep understanding of this.

Dive in to learn more about how to do this with your freelancer clients as a virtual assistant, copywriter, marketing specialist, director of operations, or online business manager, this is an incredible skill to have under your belt!

Resources From Today's Show:

StorBrand Marketing Workshop: https://storybrand.com/?referral_code=amberglus

Connect with me www.amberglus.com

Schedule a free 30-min discovery call to see if copywriting and content marketing services are a good fit for your business https://calendly.com/amberglus/free-30-minute-discovery-freelancers

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Friend, did you start your online business seeking time and financial freedom, only to find yourself struggling to keep your head above water creating content? Or do you find yourself staring at a blank screen while trying to stay consistent posting on social media?  Are you exhausted by watching other online influencers make it look easy to be visible online while they passively sell their products and services?

Let me tell you a secret. Those online influencers have automated marketing systems that save them time and give them the freedom in their business that you’re seeking, and now you can have that, too.

Online marketing should not feel this hard. But, without a clear message and strategic marketing systems that keep you visible online, it’s tough to:

Sell digital or physical products online consistently

Build content-driven sales funnels that generate leads organically

Make passive income off your marketing while you sleep

Create relevant content and social media posts that differentiate you in your industry

Many female entrepreneurs feel overwhelmed by marketing their business online, so I’ve created a content marketing framework that helps women effortlessly promote their business online. When you have a framework to plan and repurpose your content, your marketing continually grows your business on autopilot!

Hi, I’m Amber. I'll be your guide to marketing freedom. Like you, I’m an online entrepreneur who used to feel like business was passing me by because I wasn’t consistently visible online. I knew it was possible, but I didn’t know how, so I created a way. I have a process that makes online marketing simple, so your marketing is always working to grow your business on autopilot.

As a content-driven business, you may have looked at other marketers who didn’t quite understand what you needed. On this podcast, we’ll specifically discuss the attributes of online marketing that will help you grow your business, like using copywriting that attracts the right customers and sells your services, creating sales funnels out of content and repurposing it online to increase your visibility, building a clear brand message (even if you’re a multi-passionate entrepreneur!) and organically building your authority in your industry.

If you’re a VA, OBM, or DOO, learning these tactics will not only benefit your own business but give you a framework you can use to elevate your signature service in your freelancer biz.

We’ll chat over coffee with a dose of friendship and motivation along the way. Grab that laptop or pen, it’s time to create the marketing freedom you’ve been yearning for.

Connect with me at www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram at https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.

This framework is the filter that will help you create more relevant messaging for everything else in your business, from your website, social media ads, email marketing, courses, and blog posts. If you fill in this framework, you can use this structure to build a simple, effective message every time.

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

StoryBrand by Donald Miller

Marketing Made Simple by Donald Miller

This quick episode is an update on some new things coming with the podcast! Be sure to subscribe to the show so you don’t miss a thing and listen in to hear about our new episodes coming on Fridays that are specifically for freelancers!

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Can you use Clubhouse to build your business? To get clients? To expand your network? The answer is yes, yes, and yes! Clubhouse offers you some great, innovative ways to get in front of your customers, showcase your expertise, and network with your soon-to-be clients!

In today's episode, we evaluate how you can use Clubhouse for market research, networking, creating content, serving your audience, and increasing your business. If you aren't on this platform yet, go get it and dive into a new client base and new ways of marketing your business online, friend! If you're a business owner, this is a new playground to sell your products or services. If you are a virtual assistant, online business manager, director of operations, or any other freelancer Clubhouse should be on your list of networking to get clients and building your freelance business. I can't wait to talk to you about this topic in today's episode. Take a listen!

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and strategically place yourself in front of the right customers every time.

Resources From Today's Show:

Transcription Software: temi.com

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start.

Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing.

These five foundational elements will create a simple sales funnel that you can use over and over again in your business to generate organic leads on autopilot.

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Follow me on Instagram https://www.instagram.com/amberglus/

Clubhouse @AmberGlus

Books Referenced Today:

StoryBrand: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN

Marketing Made Simple: https://amzn.to/3tG8YEp