Business Partner Partners

In this episode, Chrissy sits down with Leah Lawson, Founder and CEO of The Rock It! Co.—a full-service marketing and events company based in Greenville, SC. This conversation feels like a laid-back brainstorming session with a friend who’s overflowing with business wisdom and happy to share it. No matter where you are in your business journey, you’ll walk away with valuable insights—whether it’s email marketing or finding non social media marketing strategies that actually work! Leah also shares insight into what it’s like to run a business while her partner runs his own. Tune in for a fun, insightful chat packed with real-world advice!

Website: The Rock It Co. 

The best low cost marketing resource? Emails. In this episode, Chrissy shares her experience with emails (albeit very imperfect) and breaks down how to figure out your goals for sending emails. From nailing the hook to adding a personal touch, Chrissy covers why pictures matter more than words, how to keep your tone consistent (without getting stale), and why your sign-off matters. Tune in to tune up your email strategy (see what I did there!?). 

Chrissy and Ryan get real about the tough stuff—when business goals don’t pan out and expectations fall flat. They dive into why confidence is key to avoiding the comparison trap, how shifting from the big picture to the small picture can help you reset, and why learning to move on quickly is a game-changer. Plus, they'll discuss how they received a reminder from their children about the best way to have good perspective on their perceived shortcomings. Tune in for practical tips on moving on and moving forward with confidence.

In this episode, Chrissy sits down to recap the top tips, insights, and lessons they've gathered from interviewing entrepreneurial couples over the past year and a half. Whether you're already in business with your partner or considering it, this quick, insightful episode will help you navigate common challenges, avoid pitfalls, and set yourselves up for success—no matter how the business itself turns out.

Join Chrissy for a quick but insightful chat about the big (and little) changes in how they’re managing money at Mountain Goat this year. She shares some eye-opening (and slightly embarrassing) financial habits, details on Mountain Goat’s switch to a new accounting system, and a bold move from a paid service to a free one—stay tuned to see if it’s worth it...

If you’ve been thinking about reworking your budget, this episode will get your wheels turning. Tune in now!

Links!
Profit First Keynote Video (shout out to Kristin @ Southern Crafted Shutters for sharing! ep. 66)
Profit First, by Mike Michalowicz

Running a business can be rocky at times, with extreme highs and lows all in a single day, (maybe even within an hour)! In this episode, Chrissy sits down with Kathryn Short, co-owner and co-founder of Reedy River Counseling and a Licensed Professional Counselor, to discuss the mental and physical toll of entrepreneurship.

They explore practical strategies for managing stress, the impact of nutrition on focus, mood, and productivity, and how to build a lifestyle that supports long-term well-being. If you need a reminder—and actionable steps—on maintaining your mental health while running a business, this episode is for you. Kathryn has the unique insight of being a counselor and a business owner, so is able to approach this topic from both angles with useful insight- give it a listen!

Website: Reedy River Counseling

Join Chrissy for a quick episode on how Mountain Goat keeps content simple and manageable and keeps people coming in the door for more coffee, beer, and waffles! With so much happening behind the scenes, they needed a calendar that made sense without adding extra work. Chrissy shares how dividing social media tasks among the team helps and the best way to keep everyone on the same page. If you want to stay on top of content without overcomplicating it, this episode is for you!

If you think running a shutter business sounds boring, Adam and Kristin are here to prove you so wrong. These two started out building and selling barn doors, but when shutters stole the show, they went all in—and haven’t looked back. In this episode, they share their wisdom on trial and error, team building, and making bold business moves by jumping in quickly and figuring it out later. No matter what kind of business you run, you’ll find golden nuggets of wisdom you can apply right away- both from their mistakes and their wins. Don’t miss this one!

website: https://scshutters.com/
Insta: @Southerncraftedshutters

AI in Small Business: Hype or Help? Ryan breaks down the basics of artificial intelligence in a quick "AI for Dummies" lesson, making it easy to understand if you haven’t kept up. Then, Chrissy and Ryan dive into how AI is impacting their coffee and waffle business. While robots won’t be making lattes at Mountain Goat anytime soon, they share how they’re using AI now, future possibilities, and practical tips for incorporating AI into your own business. If you’re unsure where to start with the AI world, this episode is for you!

It’s not that serious—but even after 6.5 years of running a business, tough learning moments still happen. In this storytelling episode, Chrissy shares a challenging day at Mountain Goat when she had to face the chaos with her team. As a couple running a coffee and waffle shop, they know every day brings unique lessons and opportunities to grow—both together and independently, and Ryan was actually taking care of their children on this very day! Tune in to laugh at the mess-ups, learn from the mistakes, and feel less alone on the bad days of your business, because they’re bound to come. But hopefully, we’re all getting better by each experience in bouncing back for the next time.