In this episode, branding strategy expert and the founder of Design Pickle, Russ Perry, and I discuss how building your business’ brand doesn’t have to be a difficult process or expensive.  Branding is important for all businesses, but there are many myths associated with it, one being that branding and marketing are the same thing.  They are not.  Branding is a visual representation of your business, but more importantly, it is who your business is in the eyes of your customers.  A good brand is recognizable and connects your product to an emotional experience.  It is the identity that expresses your value and worth.  In the branding process, you learn to think like your customers and understand their emotional triggers, and to speak to them in a way that demonstrates that you understand their needs.

In this episode, Laura Roeder and I discuss how business owners like you don’t have to reinvent the wheel when it comes to social media.  You can re-purpose and recycle your reusable content to get as much mileage out of it as possible.  Named as one of the top 100 entrepreneurs under 35, Laura founded a new social media tool known as Edgar to help you stop struggling to keep up with social media marketing tasks.  Edgar is automatic, streamlined, and scalable.  It will simplify processes, improve efficiency, and free up your time by reposting your content, whether it be your blog posts, emails, news articles, images, graphics, and much more.

As you know, being an entrepreneur is one of the hardest jobs you can take in this world.  To be one, you have to be a go-getter, a rule breaker, and a limit pusher.  But, in every successful entrepreneur’s “toolkit” or back pocket is a set of tools and traits that keep them on the path to greatness.  Ironically, the tools that I recommend in this podcast represent the basics and are nothing fancy.  We are all very familiar with them.  However, they are rarely implemented.  No quick or dirty tips or trick will get you to the life of your dreams without you first building a foundation in yourself and becoming a person of quality.  Jim Rohn once said that “we should work harder on ourselves than we do on our job”.  Listen here as I share how building an entrepreneur mindset will lay the foundation for achieving your goals and ultimate success.

Consistency is the name of the game. Any time you’re trying to push yourself and achieve something big, you must have the end goal in mind and consistently work towards that goal until you achieve it. There are going to be times that things seem difficult, days that you just don’t want to do it but you need to make a habit of reminding yourself of your end goal and constantly working towards it. It might be that you’re trying to lose weight or your trying to reach the next level in your business. No matter what it is, consistency is what it’s going take to get you to your goal. 

In this episode I interview a real life SEO Ninja, Christian Stack, who shares the many benefits of organic search engine results. We no longer live and die by our Google Rankings; diversification of the platform is a must with the use of social media and paid advertising as each one delivers a different return. However, don’t neglect investing in your organic search results! The fight to get to the top of Google is not over any time soon. By matching keywords to user intent, organic will deliver you higher quality traffic and allow customers to find you right when they need you. Christian and I give you tips to rank higher in the results!

In this episode, I talk to Dr. Anissa Holmes from DeliveringWOW about her massive success on Facebook and the enormous following she has generated for her practice. We also discuss Facebook ads and how she is getting a 1500% return on her investment.

In this episode I talk about the value of creative marketing and share with you some of my best tips.  You don’t have to be a marketing professional to come up with good marketing strategies for your business.  You just need to “think outside the box.”  This is more than just an often-used business cliché; it’s about cultivating the ability to look at things differently than you typically do.  Here, I give you several ways to beef up your creative thinking skills and push them beyond their limit.  Very successful and clever business owners have gotten ahead of their competition by using creative marketing techniques to reach new customers. Don’t be afraid to be different!

In this episode, Jon Berghoff, and I discuss how business owners can start the process of scaling your business without becoming overwhelmed by the many tactics, tricks, and tools that seem too much to manage.  Jon helped to scale up his division at Vitamix from to 175 to 600 people and from 40 million to 180 million in sales in just three years!  Listen as Jon lays out several proven strategies in scale, growth, and culture that will work for your business as you take it to the next level.

In this episode, we go through the basics of website audits to make sure that your website is optimized for search engines. So many times we overlook the basics and usually those are things that will help or hurt us the most. The same applies with SEO and elements on your website. So many sites are missing the most basic elements, resulting in thousands of dollars in lost revenue.