Business Security

This episode Tom and Vicki talk about the maintenance concept of CPTED and why you need to keep up on it for your business! 

What is Maintenance? Maintenance is showing visitors that there is ownership to a property. Why is that important? It refers back to the broken window theory. Think about an abandoned house.. over growth, graffiti, busted windows.. no one is watching it and people can do whatever they want. Broken window theory.. broken window will entice vandals to break another.

There is an Umbrella Concept of Maintenance Applied to Physical Security and All CPTED Components:

1. Natural Access Control
   1. Ensure all environmental strategies implemented are properly maintained to perform the intended objective – to control human and vehicular movement throughout your property and building.
2. Natural Surveillance
   1. Ensure all environment strategies implemented are properly maintained to perform the intended objective – to enhance the ability of people within your organization to clearly see what is happening around them – called situational awareness, as well as strategically placing "eyes" on identified vulnerabilities.
      1.  
3. Territorial Reinforcement
   1. Ensure all environment strategies implemented are properly maintained to perform the intended objective – to reinforce property lines between public and private property as well as restricted and non-restricted areas

Tune in to learn more about the key concepts and what you can do today to protect your business! Also check out our website at www.defiantenterprises.com! 

Tom and Vicki take some time to interview Jack Hendrickson of Rupert Landscaping. Jack has 11 years in Landscaping and has a BS in Business Marketing from Sailsbury University. 

Why should you tune in? Jack talks to the Business Security team about different ways that your landscaping can effect your property's security efforts. Digging into the four principals of CPTED (crime prevention through environmental design):

1. Natural Surveillance

2. Natural Access Control

3. Territorial Reinforcement

4. Maintenance

Jack can help us better understand what all of this is through real world experiences. Helping create a picture to better put these concepts into perspective for everyone! 

This is a great episode you don't want to miss! If you need more information visit our website at www.defiantenterprises.com! 

Today we are diving feet first into what territorial reinforcement is. To recap- it is one of the 4 principles of CPTED. What are the 4 Principals?

Maintenance

Natural surveillance

Natural access control

Territorial reinforcement

           What is Territorial Reinforcement?

                     It is creating a clear distinction between public and private. It's a Physical design that can create or extend influence. In this setting, users develop a sense of territorial control, while offenders perceive this control and are discouraged from their intentions. Territorial reinforcement is promoted by features that define property lines and distinguish private spaces from public spaces, such as landscape plantings, pavement design, gateway treatments, and fences.

          What does this mean to business owners and operators?

          It is the natural way of separating public versus private property. Internally and externally.  An example is adding mulch or gravel as opposed to Grass that show a difference in texture as well as color. This helps to represent what may be a barrier visually when you're on the property. You may not completely understand the intention but there is a purpose behind it. There may be different ways to enforce this based on the property you are at. Multi family versus a business park environment.

          Want to learn more about Territorial Reinforcement and learn about ways you can implement it in your business today? Listen to the podcast! Tune in now! And take a trip to our website www.defiantenterprises.com

Today we are taking it off the rails to talk about Halloween safety! Now we know that 2020 has been nothing short of a sht* show- And that is not excluding Halloween, those with their own little monsters, some of you may or may not be trick or treating- but , here's a couple tips to help keep them safe during this scary Halloween holiday.

How do you keep them safe when it comes to candy?

1.Check labels

If your child has a food allergy or sensitivity, it is important to read the labels on the candy to make sure the allergen is not present in the treat. In the case of homemade goods that your child may receive, it is best to not let the child consume it at all.

2.No snacking while trick-or-treating

It is tempting to want to snack on some of the candy while collecting it but do not allow children to do it. Make sure you do not send kids out hungry, feed them a snack or light meal prior to trick-or-treating and let them know that they are not allowed to eat any of their candy until you inspect it.

3.Look at trick-or-treating candy carefully

When expecting candy, look for discoloration, tears in wrappers, an unusual appearance or tiny pinholes. If the candy looks tampered with in anyway, throw it away. When in doubt throw it out! And don't let your little ghouls and goblins accept anything that isn't commercially wrapped!

4.Choking hazards:

If you have tiny monsters, make sure you inspect your little one's candy for any choking hazards. Peanuts, gum, hard candies, small toys.

  How do you safely host Halloween?? Keeping your little ones and your neighbor's little ones safe during this crazy COVID Halloween is extremely important! Here's somethings you can do to help!

1. Make sure you create a clear path for people to come onto your property. Using lines is a great way to do this!
2. Position yourself on your property where you can still monitor but are still social distancing.

Want some more info? Hit play! You can also visit defiantenterprises.com for more information and to book your free call to talk about how you can help keep your business safe!

On today's episode, Tom and Vicki get into another one of the CPTED principals. What is natural access control? What does it mean? How can it help my business?

This principle relies on using pathways, lighting and other means to direct traffic and define spaces for use. 

            Natural access control is one of the 4 main topics of CPTED, to recap the 4 ways are :

            -Maintenance

            - Natural Access control

            -Territorial Reinforcement

            - Natural Surveillance

What is natural access in Freedman talk?

It is using natural ways to enhance protection strategies to enhance crime prevention. When we go to access control- our minds automatically go to electronic. But using CPTED, we can cut down on the technology or help enhance it. Some of the features are more budget friendly than having to go through a large technology outlet and are available to you right now!

What's the difference between natural access control and natural surveillance? Natural Surveillance is about enhancing situational awareness. Positioning your building and people to be more aware of their surroundings. Natural access control uses natural ways that can limit or control human foot traffic.

Real Life examples:

            - adding barriers and fencing

            - rocks vs grass in landscaping

            - the maze at the bank to get to the teller

Natural vs. Electronic access control:

Often, this is not a one or another scenario. In most scenarios you will see both go hand in hand to reinforce the best security options.

What can you do today to help your business? Listen to the podcast now to find out! You can also visit our website at www.defiantenterprises.com to book your free session with Tom and Vicki to talk about your business security!

Today Tom and Vicki are getting into natural surveillance- one of the four elements of CPTED. What is CPTED? Crime prevention through environmental design. It is essentially uses natural methods to control human behavior to reduce crime.

               What is natural surveillance? What does it mean?

Using natural ways -not technology ways -of improving overall situational awareness for human beings on the property. How is this explained?

               Natural surveillance is one of the 4 main topics of CPTED, to recap the 4 ways are :

               -Maintenance

               - Natural Access

               -Territorial Reinforcement

               - Natural Surveillance

Natural surveillance uses all-natural ways to increase security and can be used hand in hand with technology safety devices. It uses 3 main categories:

-Lighting- Dark is the best time for bad things to occur, and people cannot identify what is going on in a dark space. Is your property well lit? In and outside? Take a look!

-Landscaping- The more you can see the better! To repeat: The more you can see the better! Eliminate solid walls, solid barriers- we need to be able to see what is going on behind them. Don't hinder the view from the outside in or the inside out.

-Positioning- Turning objects, furniture, ect. in a way that does not cause a visibility blockage and allows for more human eyes to view more.

What's the gist?

       Criminals will look for opportunities where they can easily hide and escape. Some quick ways to incorporate- keeping all areas well lit, moving desks so employees can see outside and keep landscaping up to par.

Some ways to incorporate natural surveillance:

              -Keep areas well lit, put in your calendar as a reminder to walk your property!

               - eliminate hiding spots: cut down hedges and remove trees and bushes

                 -6 ft 2 ft rule- no fences over 6 feet and no shrubs over 2 feet

What are things people don't usually think about?

• Colors play a huge part in natural surveillance. You can change the colors or walls and rooms that can draw attention and can eliminate or deter crime
• Lighting- not all bulbs are created equal! Lighting can alter the color of objects and people.

Does this include CCTV?

• Cameras are directly correlated with natural surveillance. If you spend a lot of money on cameras and you have trees blocking the view, the cameras are ineffective.

Fun fact: some police departments have a community partnership team and part of their job duty is to come out and do a site survey.

How can you find out more about natural surveillance? Listen to the episode! Also check out our website at www.defiantenterprises.com to book a free call to talk about YOUR business! Can't wait to hear from you!

In this episode, Tom and Vicki get into Tom's favorite topic- CPTED! Getting into the basics of the theory so you can have a better idea of how to deter crime in their current environment. What is CPTED?

               C-Crime

               P- Prevention

               T-Through

               E-Environmental

               D-Design

What exactly does that mean? Thinking outside the box and utilizing methods that don't require technology. Thinking about security that often costs 0$! Who doesn't like FREE!?

What the heck does this have to do with YOUR business? When you can combine technology with CPTED and making them mesh together will truly optimize your security. Let's break this down….It's preventing crime by designing or redesigning the environment that surrounds your people and property to influence positive human behavior. An easy example would by to move a desk to face out the window so your people can become more aware of their surroundings.

CPTED has 4 main principles:

                              -Natural Surveillance: Putting human eyes in place or in addition cameras. Shifting a desk to see outside.

                              - Natural Access: applying natural methods to make sure people are entering certain spaces based on the protocols you put together. Example: add a barrier to a space so people can't enter a certain space.

                              - Maintenance: Is exactly like it sounds, maintaining the property to make sure all of the plans you put in place are being upheld to the fullest. What is the point of having the world's safest parking lot if a light gets burnt out and no one replaces it?

                              -Territorial reinforcement: Understanding what your property is and what isn't. Using textures and colors, to understand what is private vs public property. You're probably thinking.. "ok but how does this translate to my business today?" Here are some things you can do as soon as you are done listening to the podcast!

1. Think about how to improve your access control in a natural way (landscaping, barriers, ect.
2. Look at the layout of your office now. Can you reposition desks so your employees can see and hear what is outside?

               Need more help?? First: Listen to the podcast! Second: visit www.defiantenterprises.com to book your free 15 minute call to discuss your business!

Salesey people are annoying.. we have all dealt with them. I'm in sales and they annoy the bejesus out of me! Time and time again we run into customers who have gotten previous quotes from other companies and people telling them they NEED to switch from locks to electronic access. NOT ALWAYS TRUE! There is a bunch of factors that go into if it's necessary. Take a really hard look at your protection assets and ask yourself these questions:

• What's your budget?
• What is the impact of a loss event?
• What is your celebrated entrance? Do you have one?
• What are your assets?
• Do your assets match your investment strategies?

If you do go down this path.. you need to know what kinds of access there is. We have two main types on site/ on prem or cloud based.

• Cloud based- This is exactly what it sounds like. The program is hosted in the cloud with an on site presence of equipment. You get to use mobile passes as credentials, can manage from anywhere, software updates itself. There will be monthly fees associated with the system. It's safe to assume almost anything in the cloud has a monthly fee.
• On site- This too is what it sounds like. On premise / on site. All management of the system takes place at the site. Someone quits or gets fired? You're going to the office to take them out of the system. Card get's lost or stolen? You're going to the office to fix the problem. An on prem system will not have monthly fees.

There is no one simple answer for businesses across the board. All businesses and facilities are different, operations, physically, budgetarily. This is why we encourage you to take a hard look at what you are dealing with before you jump on the access control band wagon.

Need more help? Step One: Listen to the podcast! Second Step: visit defiantenterprises.com to book your free 15 minute call.

This is one of our favorite topics- we have heard it all… There is a million and one reasons why you don't have security in your business, but the top 3 that we hear:

               -You don't need it

               - No idea what to do or how to invest

               -We have no money for security

Others include:

               -We're not big enough to be vulnerable

               - We don't have problems so we don't need anything

               -I trust my employees

The likelihood of something happening to your business is high-  it's just a matter of when. We see a commonality that people who have not had an incident experience a false sense of security and don't prepare or invest for a proper security plan. Nobody wants to spend money on things they don't "need" . The preparedness comes down to people understanding that this could happen at anytime, and taking proper steps incase it does.

We want you to understand that you do have to think through the likely scenarios that could present themselves as threats and hazards even if it has never happened. You have to think through them, prepare accordingly and allocate your budget.

There is no reason that you need to spend a fortune to protect your business. There is a strong likelihood that a loss of events will occur and you need to put together a security plan. What can you do today to start? Embrace the fact that security measures have to be taken no matter what.

Need help? Step One: Listen to the podcast! Second Step: visit defiantenterprises.com to book your free 15 minute call.

COMING SOON!!!!!

Defiant Enterprises brings you The Business Security Podcast!

Providing business owners and operators relevant information and actionable tips so you can protect your people and property. Co- hosts Tom Freedman and Victoria Yassem bring you expert interviews and weekly tips you can implement TODAY to keep your business safe and secure.

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