In this episode I interview Laura Horn, an artist, podcaster, YouTuber, and teacher, discussing organisational tools and mindsets. Laura emphasises the importance of a flexible approach and learning from both successes and mistakes. She shares her experiences in building systems for her business, including the use of virtual assistants to streamline tasks and free up creative time. The conversation highlights the value of thinking big, simplifying ideas, and breaking them down into manageable tasks. Laura also talks about strategies for email management, the importance of having a good email provider, and using tools like Flowdesk for segmentation and automation. Additionally, she touches on the balance between business tasks and creative work, suggesting approaches like dedicating specific days for admin or creative activities. Laura discusses the use of social media schedulers and shares her methods for switching between business mode and creative mode and the constant juggle to maintain momentum in an art practice. Finally, she offers insights on how these organisational tools ultimately support more creative freedom and time.

You can find Laura’s Website here

You can find her instagram here

You can find her podcast here

And her vlog here

Tools that Laura mentioned in this episode:

Flowdesk

Sanebox

CoSchedule

You can find the podcast here

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