Professors Daniel Trabucchi and Tommaso Buganza from Politecnico di Milano share insights from their latest book, The Digital Phoenix Effect: How Legacy Companies Can Lead the Platform Revolution Without Burning Everything Down.
The Digital Phoenix Effect shows how legacy companies can lead the platform revolution - without losing their strengths.
With cases from Siemens, AXA, Eni, and insights from 140+ S&P 500 initiatives, the book offers:
• Clear, jargon-free definitions of platform models
• A practical framework for platform innovation
• A 4-step methodology tested with 20+ organizations
• Strategies to tackle five key challenges of legacy firms
• Guidance on using GenAI as a co-thinker
Unlike startup-focused books, this one empowers established firms to transform customers, suppliers, data, and know-how into scalable, networked value.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
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