In 1988, Jeffrey Hollender launched Seventh Generation as a small mail order catalog with a big belief: business must serve a greater good. For years, the market wasn’t ready. Sustainable products didn’t yet exist as a category in most consumers’ minds.
Then came two turning points. First, Whole Foods began stocking the brand across all its stores. Next, a partnership with Target brought those products to a far wider, mainstream audience. The message also shifted, from “better for the planet” to “safer for you and the environment”, and suddenly, purpose had a personal stake for families.
In our latest Business Talk episode, Professor Hollender shares what radical transparency really costs, how to design a company whose mission survives leadership changes and investor pressure, and why compromise is unavoidable, but must be chosen wisely. He also reflects on the Unilever acquisition, the rise of B Corps, and what he would do differently if he were building Seventh Generation today. A candid conversation for anyone who believes business can be a force for good, if it’s built that way from the start.
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2. In a compelling episode of Business Talk, Professor Jeffrey Hollender unpacks key ideas from his book “Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business.” The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.