Dr. Nina Bandelj, Chancellor's Professor of Sociology and Campus Equity Advisor at the University of California, Irvine, shares key insights from her latest book Overinvested: The Emotional Economy of Modern Parenting, exploring what happens when children become investment projects and parenting transforms into exhausting labor.
In her latest book “Overinvested: The Emotional Economy of Modern Parenting”, Dr. Nina Bandelj examines how modern parenting has evolved into an exhausting blend of emotional devotion and economic investment, where children are simultaneously treated as priceless emotional treasures and human capital projects to be optimized. Drawing on interviews with 120 parents across diverse backgrounds, she traces how two powerful cultural forces, the economic style, rooted in human capital thinking and productivity mindsets, and the emotional style, driven by therapeutic culture and identity - have together transformed child-rearing into what she calls the "emotional economy."
From soaring childcare costs and tutoring expenses to the mental load of constant scheduling and monitoring, Dr. Bandelj reveals that this culture of over-investment not only exhausts parents but may also undermine children's resilience and independence - and, crucially, does not just reproduce inequality but actively grows it. Her work is not a judgment on parents, but a call for systemic change: to reimagine children not as private investment projects, but as a shared societal responsibility deserving collective support.
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