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I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.

Here’s the secret:

It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.

You don’t need a perfect title or short description to start getting clients...

Read the blog post here:

https://www.georgekao.com/blog/yourtitle

How do you feel about the word “competition”?

For us self-employed people, that word can create anxiety and resistance. Being “competitive” tends to make human beings less cooperative.

Instead, I recommend using the term “niche mates” — other worthy human beings who occupy the same industry niche as us.

The world is starving for genuine, win-win collaborations.

Read the blog post here:

https://www.georgekao.com/blog/nichemates

In this short video I briefly describe the 8 Practices that I do consistently and recommend to my clients (and to you!) for growing an authentic business:

1) Joyful Productivity

2) Healthy Money Habits

3) Authentic Content

4) Paid Content Distribution

5) Collaborations

6) Audience Research

7) Rhythm of Gentle Launches

8) Mastery of Your Craft

To read more about each of these, check out this blog post:

https://www.georgekao.com/blog/8practices

The secret to joyful productivity is learning how to find enjoyment in any activity — especially tasks that move your goals forward but isn’t naturally “fun” to do — being able to do what is important, no matter what it is, with a consistency of joy.

This blog post offer some ways to learn this valuable meta-skill:

https://www.georgekao.com/blog/deliberatepractice

Do you have something to add to this conversation? Add a comment below the video:

https://youtu.be/ivA8UnoIFBU

If you use visual interruption or other attention-getting techniques, you tend to build an audience that doesn't care when you are authentically you. Then marketing becomes a chore, and more costly.

If instead we imagine being with a dear friend, someone we feel comfortable with, and treat our audience like that, we will shine in our genuine expression and grow an audience of true fans.

Video:

https://youtu.be/MKNwBcfrs2k

Are you feeling "not ready" to put your work out there?

Little known fact: I often feel that way too. Much of the content & products you see from me, comes from that initial feeling, which has been transformed.

If you're asking yourself whether you're "ready", you're already aware at some level that you ARE.

Let that awareness transform your fear into love... hesitation into action.

I'm a rebel at heart... yet I've learned to train a wiser heart for joyful productivity :)

In this video I talk about my new 6-month Coaching Program to help you create a "thoughtful life calendar" that helps you get clear about your weekly and daily priorities, especially to help you grow your business strategically.

To read the blog post, go to:

https://www.georgekao.com/blog/tlc

To sign up for the program, go to:

https://www.georgekao.com/tlc