Business Wars

The personal computer is no longer the talk of the town. Between new AI tools, sleek smartphones and web-based apps, your laptop is just one small slice of the technology pie. But where does that leave Apple and Microsoft? Are we about to undergo a regime change? 

Here to help answer that question are WIRED’S Senior Editor Mike Calore and Senior Writer Lauren Goode. The pair co-host the Gadget Lab podcast, where they break down the latest technology trends and how they shape our lives. 

Listen to Gadget Lab. 

Catch Mike and Lauren’s latest reporting at wired.com.

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The government sues Microsoft for allegedly violating antitrust laws, providing just the distraction Apple needs to launch a comeback. But Jobs is already planning another war – on a battlefield that doesn’t even exist yet.

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Turmoil at Apple rots the company from the inside out, just as Microsoft’s Windows operating system starts ruling the computer world. Microsoft and Apple’s relationship reaches a breaking point when Microsoft allegedly steals company secrets, and the student… becomes the master.

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This episode, we dive into the backstories of the inventors behind the home computer revolution. Bill Gates and Steve Jobs begin with mutual respect and see themselves reflected in each other. But soon their ambition and business choices rip them apart.

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Apple launches the groundbreaking Macintosh after a long delay. And Bill Gates' Microsoft team has made the software for the Mac. But pretty soon, Jobs grows worried about their partnership. He fears that Gates and Microsoft might be taking... more than they're giving.

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We're talking about the challenges and chess moves of the biggest tech company in the world: Apple. We're joined by Wall Street Journal columnist Dan Gallagher and comedian Gianmarco Soresi.

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Get your paddles ready, because we’re diving into the art of the auction. First up is Vanity Fair art columnist Nate Freeman, who’s taking us inside New York high society with a look at auction culture today — including a record-breaking sale that raked in over $1 billion. Later, digital artist Refik Anadol introduces us to the world of NFT art, which is turning the industry on its head. His collections have been auctioned at both Christie’s and Sotheby’s, and are featured in museums across the world.

Refik Anadol’s installation Unsupervised runs through March 5, 2023 at MoMA.

Read Nate Freeman’s column True Colors on Vanity Fair.

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It’s 1996 and Christie’s Christopher Davidge is disgruntled he hasn’t personally benefited more from his role in the price-fixing scheme, especially as DeDe Brooks, his Sotheby’s counterpart, thrives.

But when subpoenas are issued by the Department of Justice and a high-profile investigation begins, they are both faced with an impossible choice: cooperate, or risk losing everything they’ve worked for.

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It’s 1993 and Sotheby’s DeDe Brooks and Christie’s Christopher Davidge, at the behest of their bosses Alfred Taubman and Sir Anthony Tennant, begin meeting secretly to discuss fixing prices in a way that will benefit both auction houses.

But as the collusion plot starts to pay off and profits begin to rise, both their colleagues and the feds begin to sense something is amiss.

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It’s 1983 and shopping mall tycoon Alfred Taubman buys a struggling Sotheby’s, excited by the opportunity to revitalize the art auction market and increase competition with the company’s longtime rival, Christie’s.

But when the 1990s dawn, a slumping economy spells trouble for both auction houses. Sotheby’s and Christie’s hatch a plan to surreptitiously work together to increase profits for both companies, a decision that will have fateful consequences.

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