Business Wars

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. 

But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.

That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.

But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.

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It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.

He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.

But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.

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The social media world moves fast, and the next big thing is already upon us. It’s called TikTok. A video-based app where users create short clips to share with the world, TikTok is growing at a rapid rate. The app has already been downloaded a billion times and boasts 500 million active users around the globe. We conclude our series on Facebook vs Snapchat with a look at the next big player in the social media game.

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It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on the teens who’ve abandoned Facebook.

 As Snapchat unveils new features, the startup begins its next battle: To become profitable. And in order to stay the course, Zuckerberg must earn back the trust of Facebook’s users — and regulators who want to break it up.

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It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry about: Snapchat is hemorrhaging users, and its share price is plummeting.

But when the Cambridge Analytica scandal breaks, Facebook's most pressing battle moves to the court of public opinion.

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It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup.

Then, Zuckerberg switches up his strategy. His new philosophy: Don't be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences.

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It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying.

Snapchat is gathering steam, but data leaks are hurting the company's credibility and Spiegel's reputation. To survive, they're going to have to do the hardest thing for a startup — grow up.

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It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet forever. Now he just has to graduate high school.

Evan Spiegel, meanwhile, grows up rich and spoiled. He parties his way through high school and lands in a fraternity at Stanford. But things are about to get serious for Spiegel as Zuckerberg reaches out.

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It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it.

 Mark Zuckerberg, meanwhile, is sitting on the world's biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he's going to have to compete with Snapchat.

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World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. Shoemaker joins us to talk about whether or not these new companies can succeed against Vince McMahon's behemoth and what it means to be the best professional wrestler in the world.

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