Business Wars

It’s 1961. Since his father retired 5 years earlier, Thomas Watson Jr pushed to modernize IBM from the top down. New management, new ideas, newer, faster, machines. The company has grown, employing 1,000 people, they’ve dominated the emerging computer market... and managed to frustrate the public all at the same time. IBM’s new technology is confusing and the only way out may be to create a Civil War, burning IBM from the inside out. Will they be able to agree, or will infighting cost them the entire company?

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In Episode 1 the UNIVAC successfully predicted that Eisenhower would win the 1952 election. In Philadelphia, a champagne hangover quickly settled in over the Remington Rand building, the company elated at its success. But over at IBM, a company that doesn't allow its employees to drink, they’re working, furiously. And Watson Jr. is ready to take the 701 to market in a few months. Visiting the 701 is soon the hottest ticket in town, and The Watsons and IBM sit back to watch. They feel the momentum shifting back in IBM’s favor once again.

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What’s a 16% market share when the public thinks you have more? A potential anti-trust suit, if you’re IBM. Watson Jr. sees a potential lawsuit as a way out from under his father’s control. Sr. sees his company rotting away in the hands of a kid who can’t handle it. But when the antitrust suit comes through in 1952, Jr’s in charge. Can he actually handle the business he desperately wanted?

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How do you really “get ahead” in a war? Sometimes you don’t have to do anything, you just wait for your opponent to fumble.

And in the late 1940s, IBM’s CEO Thomas Watson Sr., did. He’s just beginning to grasp the potential of these electronic machines, and - although older than most other CEOs is desperate to stay on top. He takes his volatile temper and insecurities out on the one person who could have helped him out of this freefall: his son.

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With so much information at our fingertips, it’s hard to remember that we haven’t always walked around with supercomputers in our pockets. In fact, in 1952, CBS thought that Americans would find it SO hard to imagine that a machine could even predict election results accurately that they built a pretend computer and resorted to, well, fake news, to make the public believe. This is Univac vs. IBM, and this is the First Computer War.

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What's that? Up in the sky? It's another episode of Business Wars. Today we're talking to two super guests, Reed Tucker is a journalist living in New York City, and the author of the book Slugfest: Inside the Epic 50-Year Battle Between Marvel and DC and! Reed is the author of the Marvel/DC episodes of Business Wars.

After we talk to Reed we sit down with Jason Mewes. Jason, or Jay, as you may know him, is a comic book fanatic and long time Kevin Smith collaborator. You've seen his face in things like Clerks, Mallrats and Jay and Silent Bob Strike Back.

And both of them were able to answer faster than a speeding bullet the question we now pose to you: Marvel or DC?

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After more than 50 years of fighting for the hearts and attention spans of millions of readers, television viewers, and movie-goers - who wins this war? Is it DC, the original comic company company behind classic American heroes that defined the dreams of many young men and women? Or is it Marvel, the young upstart who changed the game and fought tooth and nail to catch up with DC and create their own cinematic universe?

For now, there’s one clear winner, but expect this war to rage on. No superhero stays dead forever.

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Appearances on radio programs, television shows and thousands of comic books - all just another day in the life of a superhero. But to get a larger than life hero onto a larger than life screen, there’s one secret ingredient: verisimilitude. As both companies fight for box office domination, a power player from our Netflix/Blockbuster series reveals one company to be just another cold, corporate machine.

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It’s 1970 and the unthinkable just happened. Jack Kirby, one of the men who made Marvel, has defected to DC. With him he brought an idea that may just end Marvel for good. But as soon as DC seems to be pulling back into the lead, something else goes wrong - there’s a spy in their midst.

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As Marvel’s richer storylines captivate more readers, DC just can’t keep up, or fully understand Marvel’s success. They even try directly copying Marvel’s style, but go about it in the worst way. Just when it looks like DC’s days at the top are numbered, they throw one final Hail Mary that steals away one of Marvel’s finest artists.

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