Welcome to part 2 - The Art of Whisky where we take a deeper dive into our conversation with Desiree Whitaker, CEO and Managing Director of The Cardrona Distillery who tells us her story about how she came to set up Cardrona and what it takes to create a truly unique and authentic signature brand of spirit: from the type of water used to the height of the Distillery location and even the type of flowers that grow in the area, it all adds to the flavour, layer by layer.

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Desiree Whitaker - CEO and Managing Director of The Cardrona Distillery joins us this week on BWB.

Originally started in New Zealand, the family business now ships its exquisite range of hand-crafted Whiskies, Spirits and Liqueurs across Australia and the UK. Desiree’s fascinating journey to starting the business spans over years of research, planning and travelling globally to learn from the world’s craft masters.

Desiree tells us about why and how she started the business, what it took to get there, as well as giving us her bullsh*t-free perspectives on the commercial reality of being a CEO.

Check out Desiree Whitaker's book recommendations:

• "Built To Last" by James Collins / Jerry Porras
• "Tipping Point" by Malcolm Gladwell
• "Shoe Dog" by Phil Knight

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Co-Founder of Greenroom Digital, Tom Huggins joins us this week on BWB.

With offices in Australia and the UK, Greenroom Digital are a sports marketing business working with some of the largest global sporting organisations. Their aim is to create a positive change in the sports and entertainment industry by revolutionising the way we connect and engage the audience.

Alongside Dominic and Andrew, Tom talks us through the state of the Sports industry amid Covid, the murky truths about fraudulence in Digital Marketing as well as giving us his answers to our staple BWB questions which aim to take a sideways, warts and all look at modern business discussing commercial realities without censorship (and BS, of course)

Have you been enjoying our "Business or Bullshit” Quickfire round? is there anything you’d like to hear on the quiz list? DM us on Instagram @bizwithoutbs , we’d love to hear from you!

Check out Tom Huggins' book recommendations:

• "The Click Moment" by Frans Johansson
• "Shoe Dog" by Phil Knight
• "Principles" by Ray Dalio

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Coach, Consultant and Founder of Mennenia, Maxim Cramer joins Juliet Oury and Philippa Sturt this week on BWB.

Maxim’s mission with Mennenia is to help women entrepreneurs start, launch, and grow their businesses by making technology as simple as everyday English. She’s also worked as a principal design technologist, technical consultant, mobile software engineer and was integral to the team that developed Swiftkey, a keyboard app that saw over a million downloads on its first day and since has been acquired by Microsoft.

The conversation takes us through Maxim’s journey and experiences being a female technologist in a predominantly male-dominated industry discussing why she started Mennenia, the reality of VC investment in women as well as Maxim’s thoughts on the challenges of being a female entrepreneur, her realisations and learnings through hardships plus lots more.

Check out Maxim Cramer's book recommendations:

• "The Personal MBA" by Josh Kaufman
• "Profit First" by Mike Michalowicz
• "Untamed" by Glennon Doyle

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Author and Vlogger Christine Armstrong joins Juliet Oury and Philippa Sturt this week on BWB.

Christine is the author of The Mother of All Jobs: How To Have Children And A Career And Stay Sane(ish) published by Bloomsbury, writes regularly for the Times and Telegraph, and is a contributing editor of Management Today. Christine’s work focuses on parenting, work-life balance, and the future of work. Her current focus is hybrid work and how we manage our home and work lives.

The three discuss Christine’s (baby littered) career path which led her to co-found Jericho Chambers and subsequently writing her book, the various realities of gender inequality she’s experienced in the workplace, and how she believes we should start approaching change, as well as her refreshing perspectives on uncomfortable truths about being in business, realizations through failure, who we should be learning from, plus more.

Check out Christine Armstrong's recommendations:

• The Moth Podcast
• Harvard Business Reviews

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Sunna Van Kampen, Founder of Tonic Health joins Juliet Oury and Phillipa Sturt on this week’s episode of BWB.

Sunna previously co-founded LVK Global - a sales and marketing agency and developed Piccolo Baby Food - the fastest growing baby food brand in the UK which led him to found Tonic Health - a start-up aiming to empower the world to work with and not against their immune system. Within the first year of trading, he’s secured half a million in funding and launched into the largest health retailers in the country including Boots, Sainsbury’s, Holland & Barrett, and Wh Smith.

The three discuss Sunna’s journey from corporate life to studying natural health foods which subsequently led him on to start Tonic Health. They also talk about the realities and challenges of the industry, Sunna's successes and failures, hardships and learnings as a Team Leader, and how he finds his motivation to keep moving forward, plus more.

And not forgetting the main event - Business vs. Bullshit Quickfire Round! This one’s a good’n.

Check out Sunna Van Kampen's book recommendations:

• "Shoe Dog" by Phil Knight
• "Tribes" by Seth Godin
• "Thinking Fast and Slow" by Daniel Kahneman

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Ted Edwards of London & Partners joins Andrew and Juliet on this week’s episode of BWB.

Born near Liverpool, UK, Ted joined London & Partners in 2011 - an agency focused on creating economic growth that is resilient, sustainable, and inclusive. Ted’s managed hundreds of successful investment projects from all corners of the globe, organized dozens of trade missions and Mayoral trips to the US and Europe, and worked closely with London & Partners network of commercial partners, The UK Department for International Trade and International Economic Development Agencies.

The three take a deep dive into Ted’s life and journey to becoming an integral part of London & Partners: his various jobs and ventures, highs and lows, what he’s learned along the way about working through life’s ranks, and about that time when Boris Johnson nicked Juliet's speech!

And not forgetting the main event, our Business or BS Quickfire Round! What would you like to hear on the list? get in touch and let us know!

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Luke Sequeria, Founder and CEO of Numadic joins Andy and Dominic this week on BWB.

With a background in Computer Science and Engineering, Luke's been a serial Entrepreneur since his mid-teens founding a number of companies, his latest being Numadic which builds apps and APIs that enable financial transactions for mobility and logistics in India.

The three take a deep dive into Luke’s life and career and what he’s learned along the way. We hear about Luke’s experiences growing up in India, what drove him to become the person he is today as well as his thoughts on what he believes it takes to become an entrepreneur, how to successfully manage a company, and how he likes to approach building relationships with his team. The conversation goes broader with Luke sharing his views on the psychology behind running a successful business and where he feels people go wrong. 

We also kick off our brand new feature - Business or Bullsh-t Quickfire Round! where we reel a list of terms and phrases to our guests who have to tell us whether they think it's business or just plain BS.

The amount of value Luke gives in this conversation is truly unquantifiable. He’s a man of great intelligence and wisdom all of which he shares wholeheartedly in this episode. An essential listen for everyone, business or non.

Check out Luke's book recommendations:

• "How to Change Your Mind" by Michael Pollan
• "The 5 Dysfunctions of Teams" by Patrick Lencioni
• "The Courage to be Disliked" by Ichiro Kishimi & Fumitake Koga
• "The Chimp Paradox" by Dr Steve Peters

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Michael Branagan-Harris, CEO of Device Access UK joins Andrew and Dominic this week on BWB.

With a background in Medical and Healthcare Sales, Business Development, and Management, in 2010 Micheal set up Device Access UK - a Med Tech consultancy firm specializing in market access, which basically means they help Medical Device and Diagnostic companies navigate their way into the NHS and ultimately accelerate patient access to great medical technology.

The three speak about the realities of selling new technologies to the Medical and Healthcare industry and Michael's approach to convincing big and usually slow-to-change institutions of the benefits of new Med Tech. Michael also tells us about his past success stories where the introduction of new technology has benefitted both the industry and patient health, and how he approached building his company's culture to achieve success.

The conversation goes broader with a discussion about the use of Big Data in Healthcare and the implications of Silicon Valley now turning their attention to what they call 'the Healthcare problem'.

A fascinating insight into how product selling actually works within a complex industry like Healthcare.

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Founder of Koalaa: Soft Prosthetics Service, Nathan Macabuag joins Dominic Frisby and Juliet Oury on this week’s episode of Business Without Bullsh-t.

A born and bred East Londoner, Nathan’s career path started during his gap year as an Engineer at an automotive plant in Gloucestershire which led him onto eventually studying a Master’s Degree in Mechanical Engineering at Imperial College London, after which he fell into the world of Prosthetics (fuelled by his nerd obsession with robotics and Iron Man) and developed a passion for wanting to make Prosthetics more accessible and affordable for everyone. In 2020, Nathan set up Koalaa - a virtual support service for people with limb differences around the world.

The three discuss exactly how and why Nathan came to start Koalaa; the difference between conventional prosthetics and Koalaa's design and how their business model is managing to be a profitable one at such an early stage. Nathan also opens up about his upbringing and how it inspired him to take his chosen career path and what he envisages as the future of Koalaa.

Nathan is one of the nicest and brightest people we've had the pleasure of talking to. Press play to find out why

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