BusinessSuccessHow
The Secrets of Entrepreneurial Triumphs

BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

By Tilly DaviesBusiness
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BusinessSuccessHow The Secrets of Entrepreneurial Triumphs episodes

  • Building trust relationship on LinkedIn

    People buy from people they know, like and trust!
    Right?!
    But the question is โ€“ ๐˜ฉ๐˜ฐ๐˜ธ?
    Here is my take on it:
    โ–ถ๏ธ ๐—ž๐—ป๐—ผ๐˜„ โ€“ Creating a presence on #linkedin and be visible to your ideal client by establishing a relationship
    โ–ถ๏ธ ๐—Ÿ๐—ถ๐—ธ๐—ฒ โ€“ Add value to the relationship by engaging on their content and activities
    โ–ถ๏ธ ๐—ง๐—ฟ๐˜‚๐˜€๐˜ โ€“ Position yourself as an authority in your niche, your market, your field.
    So how do you create a trust relationship?
    Simple, ๐™˜๐™ค๐™ฃ๐™ฉ๐™š๐™ฃ๐™ฉ!
    Instead of focusing on creating content at the ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ต๐˜ช๐˜ฎ๐˜ฆ, using the ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต with the ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ rather focus on positioning yourself as an authority offering valuable information.
    ๐™€๐™ญ๐™–๐™ข๐™ฅ๐™ก๐™š: ๐˜๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ ๐˜๐˜™ ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ฅ๐˜ฐ๐˜ฏโ€™๐˜ต ๐˜ฅ๐˜ฆ๐˜ต๐˜ข๐˜ช๐˜ญ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ฐ๐˜ถ๐˜ณ๐˜ด๐˜ฆ๐˜ด. ๐˜Š๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ง๐˜ช๐˜ต๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ, ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฐ๐˜บ๐˜ฆ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฅ๐˜ท๐˜ข๐˜ฏ๐˜ต๐˜ข๐˜จ๐˜ฆ๐˜ด, ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ฑ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ค๐˜ฆ๐˜ด ๐˜ช๐˜ฏ ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฆ๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฐ ๐˜ฐ๐˜ฏ.
    Remember, people prefer to buy from someone that is an authority and can provide guidance on finding solutions.
    Are you seen as an authority to your LinkedIn community?

    4 min
  • Creating valuable content

    Content โ€“ ๐˜Š๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฆ ๐˜ข ๐˜ฎ๐˜ข๐˜จ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ #LinkedIn ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ!
    This will give โ€˜dwell timeโ€™ a whole different meaning.
    Let me explainโ€ฆ
    You see we focus on dwell time as to how much time someone will spend on your LinkedIn post. Rightfully so, as the algorithm favours that. Now this can easily be measured by vanity metrics such as views, likes, shares and comments.
    However, I do not produce content for the algorithm. My focus is on the ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ฆ ๐˜ ๐˜ข๐˜ฅ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฎ๐˜บ ๐˜“๐˜ช๐˜ฏ๐˜ฌ๐˜ฆ๐˜ฅ๐˜๐˜ฏ ๐˜ต๐˜ณ๐˜ช๐˜ฃ๐˜ฆ, ๐˜ฎ๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ.
    โ–ถ๏ธ What I want is to create enough valuable content that someone reading my post want to read more and will scroll down in my feed. This can easily be measured by the engagement my past posts receive.
    โ€ฆAnd that is the first sign that the ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ผ๐—ณ ๐—ฎ ๐—น๐—ฒ๐—ฎ๐—ฑ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ has started.
    Let them read your post feed like a magazineโ€ฆ
    Are you doing that?

    3 min
  • Effective marketing strategies

    Want to grow your business? Want to achieve your business goals?
    Then focus on becoming ๐˜ฆ๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ท๐˜ฆ!
    Not good or great, but ๐˜ฆ๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ท๐˜ฆ!
    I am not just trying to play with words. Effective marketing, sales, and business growth activities and initiatives is specific to your business requirements.
    That is when you know and understand your numbers.
    So, how many leads to you need to fill your sales pipeline ensuring that you do the amount of daily sales presentations your business needs?
    Makes you think, doesnโ€™t it?

    4 min
  • Attraction Marketing

    What is the #1 marketing strategy you should focus on in 2023?
    ๐—”๐˜๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด!
    Also known as Inbound Marketing.
    So, you have been pushing your marketing message out there hard. Sending messages, creating content, engaging with your ideal client on LinkedIn and even maybe attempted advertisingโ€ฆ
    Now imagine if your ideal clients knocked on your door asking to buy your services or products.
    Imagine the amount of time, effort, and money you will save if you do not have to focus only on โ€˜pushing your marketing messagesโ€™ all the time!
    It is possible but it takes timeโ€ฆ

    4 min
  • Small steps as a marketing approach

    The power of small stepsโ€ฆ combined with habitsโ€ฆ
    We all are in the habit of making BIG plans, especially in the beginning of a new year. ๐˜‰๐˜ถ๐˜ต ๐˜ข๐˜ณ๐˜ฆ ๐˜ธ๐˜ฆ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ด๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ณ๐˜ด๐˜ฆ๐˜ญ๐˜ท๐˜ฆ๐˜ด ๐˜ถ๐˜ฑ ๐˜ง๐˜ฐ๐˜ณ ๐˜ง๐˜ข๐˜ช๐˜ญ๐˜ถ๐˜ณ๐˜ฆ?
    I have found that focusing on habitual small steps are a sure way to win โ€“ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ, ๐˜ข๐˜ญ๐˜ญ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ!
    Just focus on achieving a tiny step everyday and do that over and over, until it has become a habit.
    Now think about marketing your business in this wayโ€ฆ
    Powerful I sayโ€ฆ
    You?

    3 min
  • Ways to maneuver motivation as a marketing strategy

    Welcome to 2023! Feeling rested and motivated?
    ๐—ฆ๐—ต๐—ฎ๐—น๐—น ๐˜„๐—ฒ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐˜๐—ต๐—ฒ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐˜๐—ตโ€ฆ about motivating others?
    If you have been unsuccessful in 2022 to motivate others to buy your products and/or services, this will help you to avoid failure in 2023.
    ๐—ง๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐˜๐—ต ๐—ถ๐˜€ you cannot motivate others to do anything, especially making buying decisions.
    All you can do is channel and direct their motivation to find solutions towards your business solutions, offers, products and services.
    How?
    By telling their story in such a way that it will resonate with them, that they can relate to it โ€“ through content.
    But it will not work once or the first timeโ€ฆ
    You need to do it again ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅโ€ฆ
    Make sense?

    3 min
  • Easy ways to be compatible with your LinkedIn journey

    Be consistent, ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ด๐˜ข๐˜บโ€ฆ BUT
    It's hard to be consistent for all of us!
    Most people tend to focus on the outcome more than the process because they are more drawn to the positive feelings of outcomes rather than the struggle of the journey.
    The solution is easier than you think.
    Map your journey focusing on these 3 elements:
    โ–ถ๏ธ Time
    โ–ถ๏ธ Effort
    โ–ถ๏ธMoney
    But whatever you do, ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—พ๐˜‚๐—ถ๐˜ during the struggle rather focus on daily small winsโ€ฆ
    And you will quickly experience the rewards of staying the course.
    Watch this for more clarity

    2 min
  • Creating content for the algorithm or your audience

    Who are we creating content for?
    The #algorithm or our communities?
    Years ago, when we started with Websites all emphasis was on SEO (Search Engine Optimization). We had to be on the first page of a Google search!
    Remember?
    Now the question is thisโ€ฆ
    โ“ Are we doing the same on Social Media Platforms, on LinkedIn?
    Do we focus so hard on the algorithm that we forget to serve our communities well?
    ๐™’๐™๐™–๐™ฉ ๐™™๐™ค ๐™ฎ๐™ค๐™ช ๐™ฉ๐™๐™ž๐™ฃ๐™ ?

    3 min

About BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

From the publisher's feed

Welcome to BusinessSuccessHow, the podcast dedicated to uncovering the journeys of successful entrepreneurs and business leaders. Each episode dives deep into the stories behind their triumphs,โ€ฆ