BusinessSuccessHow
The Secrets of Entrepreneurial Triumphs

BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

By Tilly DaviesBusiness
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BusinessSuccessHow The Secrets of Entrepreneurial Triumphs episodes

  • The value of social interaction on LinkedIn

    LinkedIn is not a Leads Databaseโ€ฆ It is a Social Media platform!
    ๐˜“๐˜ฆ๐˜ตโ€™๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ง๐˜ฐ๐˜ณ๐˜จ๐˜ฆ๐˜ต ๐˜ต๐˜ฉ๐˜ข๐˜ตโ€ฆ
    You see, as human beings it is through social interactions that we live happier and longer lives.
    On a social media platform, like LinkedIn, we call these social interactions engagements!
    ๐Ÿ‘‰ Focus on that rather than finding your very next client and your activities on LinkedIn will serve you well!

    4 min
  • Content Creation Hack: Engagement is key

    Yes, engagement is a key factor in building relationships online.
    This can include liking, commenting on, and sharing posts, as well as creating and sharing your own content that aligns with the interests of your desired audience.
    Consistency and authenticity in your interactions can also help establish and strengthen relationships...

    4 min
  • Business structure: Convincing Business vs. Service Business

    I am NOT in the convincing business. I am in the serving business.
    Years ago, during sales training we were taught all the โ€˜tricksโ€™ available to convince our prospects to buy. All for purposes of meeting sales targets.
    The age-old story of influencing othersโ€ฆ
    It didnโ€™t make sense to me then and it doesnโ€™t make sense to me now.
    You cannot sell people anymore.
    People, businesses, today buy!
    By the time we do our well designed PowerPoint sales presentation, our prospects already formed a perception of who we are and what we have.
    The only reason they are meeting with us is to validate their perceptions.
    You see, they did their research, they did their homework.
    What we should be focusing on is ensuring that our audiences on social media platforms will form the right perceptions regarding our businesses, products, servicesโ€ฆ ๐˜ฉ๐˜ฐ๐˜ธ?
    ๐Ÿ‘‰Marketing!
    That is the role of marketing. To present our businesses, our products, and services in such a way that when we attract our ideal clients their first impression with our brands will also create the perceptions that will serve our businesses well.
    Stop convincing others to buyโ€ฆ and focus on serving your ideal clients well.
    I sayโ€ฆ ๐˜—๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ซ๐˜ฐ๐˜บ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ฑ๐˜ณ๐˜ฐ๐˜ค๐˜ฆ๐˜ด๐˜ด, ๐˜ด๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ฆ๐˜ฏ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ฃ๐˜บ ๐˜ง๐˜ฐ๐˜ค๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ฏ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ดโ€ฆ.

    5 min
  • A LinkedIn Hack: How to get results fast

    LinkedIn does not work!
    Have you ever felt this way?
    Most of us felt this frustrated until we โ€˜๐˜ค๐˜ณ๐˜ข๐˜ค๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฅ๐˜ฆโ€™.
    I was watching a Gary Vaynerchuk video post yesterday. He was talking about how social media users feel this often and offered a hack as a solution - Simply go and search the topic of interest and engage with 50 users, was his advice.
    ๐˜Ž๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ค๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜บ๐˜ฆ๐˜ด ๐˜ช๐˜ต ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ.
    But I disagree! This hack will not work ๐˜ถ๐˜ฏ๐˜ญ๐˜ฆ๐˜ด๐˜ด ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ช๐˜ญ๐˜ฆ ๐˜ช๐˜ด ๐˜ด๐˜ฆ๐˜ต๐˜ถ๐˜ฑ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ณ๐˜ณ๐˜ฆ๐˜ค๐˜ต ๐˜ธ๐˜ข๐˜บ.
    Here is the thing.
    Once you engage with someoneโ€™s content, they will visit your profile to learn more about you!
    What will they find?
    Come and have coffee with me and answer some of these hard questions

    4 min
  • A 3-Minute simpleand easy content creation framework

    My simple easy to apply 3-Minute Content Creation Framework.
    After years of copywriting and storytelling research I designed this framework for myself.
    Not only is creating content easy now but also, I do receive more engagement.
    I follow these 5 easy steps:
    ๐Ÿ‘‰1. Where
    ๐Ÿ‘‰2. What
    ๐Ÿ‘‰3. How
    ๐Ÿ‘‰4. Steps
    ๐Ÿ‘‰5. Action

    4 min
  • To invest in yourself is to invest in your growth

    I discovered these 3 key elements in my business that always ensure that I stay on course and reach my goals.
    1๏ธโƒฃ Be present โ€“ Get up every day and arriveโ€ฆ
    2๏ธโƒฃ Focus on the daily small steps โ€“ Donโ€™t look at the end goal do the hard bits first
    3๏ธโƒฃ Keep learning โ€“ Invest time, effort and money do be more, have more and do moreโ€ฆ
    This is my ๐˜ด๐˜ฆ๐˜ค๐˜ณ๐˜ฆ๐˜ต ๐˜ด๐˜ข๐˜ถ๐˜ค๐˜ฆ for business success.

    4 min
  • Content Creation Hack: Engagement is key

    Yes, engagement is a key factor in building relationships online.
    This can include liking, commenting on, and sharing posts, as well as creating and sharing your own content that aligns with the interests of your desired audience.
    Consistency and authenticity in your interactions can also help establish and strengthen relationships...

    4 min
  • Marketing Research- Useful methods to gain insightful information about your customer's needs.

    Donโ€™t work blind, gain as much insight as possible. This is advice I received years ago, and it has served me well ever since.
    I applied this to โ€˜knowing my customerโ€™ and it saved me a heap of frustration, effort and ultimately money.
    To know and understand your customer deeply, there is no better way than to ask them.
    Take the guesswork out of the equatio
    In this video I detail how I do itโ€ฆ
    https://youtu.be/Es198L26d64?si=lpeDI_Ng3_0VwK3z

    3 min
  • LinkedIn as a marketing strategy

    I was confused.
    During a sales presentation I asked my prospect if he could share his Go-to-Market strategy with me.
    His answer surprised me, but he seemed even more confused than me.
    โ€˜๐˜‰๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ด ๐˜ธ๐˜ฉ๐˜บ ๐˜ ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฆ๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜“๐˜ช๐˜ฏ๐˜ฌ๐˜ฆ๐˜ฅ๐˜๐˜ฏ โ€“ ๐˜ช๐˜ต ๐˜ช๐˜ด ๐˜ฎ๐˜บ ๐˜Ž๐˜ฐ-๐˜ต๐˜ฐ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜บโ€™ he exclaimed.
    To me you need to have a Go-to-Market Strategy and use LinkedIn to implement that.

    2 min
  • My Business Journey: The road to MarketingCX

    Sometimes in business everything just seems to go wrong. It feels as if you are derailed, distractedโ€ฆ
    That is when you need to man up and fix itโ€ฆ
    Here is my story โ€“ I hope it will encourage you to always look for solutions and never ever give up!
    Do share your storyโ€ฆ it is tough out there and sometimes we just need some support to get us on track again.

    4 min

About BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

From the publisher's feed

Welcome to BusinessSuccessHow, the podcast dedicated to uncovering the journeys of successful entrepreneurs and business leaders. Each episode dives deep into the stories behind their triumphs,โ€ฆ