I am NOT in the convincing business. I am in the serving business.
Years ago, during sales training we were taught all the โtricksโ available to convince our prospects to buy. All for purposes of meeting sales targets.
The age-old story of influencing othersโฆ
It didnโt make sense to me then and it doesnโt make sense to me now.
You cannot sell people anymore.
People, businesses, today buy!
By the time we do our well designed PowerPoint sales presentation, our prospects already formed a perception of who we are and what we have.
The only reason they are meeting with us is to validate their perceptions.
You see, they did their research, they did their homework.
What we should be focusing on is ensuring that our audiences on social media platforms will form the right perceptions regarding our businesses, products, servicesโฆ ๐ฉ๐ฐ๐ธ?
๐Marketing!
That is the role of marketing. To present our businesses, our products, and services in such a way that when we attract our ideal clients their first impression with our brands will also create the perceptions that will serve our businesses well.
Stop convincing others to buyโฆ and focus on serving your ideal clients well.
I sayโฆ ๐๐ถ๐ต ๐ต๐ฉ๐ฆ ๐ซ๐ฐ๐บ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ด๐ข๐ญ๐ฆ๐ด ๐ฑ๐ณ๐ฐ๐ค๐ฆ๐ด๐ด, ๐ด๐ข๐ญ๐ฆ๐ด ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ข๐ต๐ช๐ฐ๐ฏ ๐ฃ๐ข๐ค๐ฌ ๐ฃ๐บ ๐ง๐ฐ๐ค๐ถ๐ด๐ช๐ฏ๐จ ๐ฐ๐ฏ ๐ฉ๐ฆ๐ญ๐ฑ๐ช๐ฏ๐จ ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ดโฆ.