BusinessSuccessHow
The Secrets of Entrepreneurial Triumphs

BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

By Tilly DaviesBusiness
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BusinessSuccessHow The Secrets of Entrepreneurial Triumphs episodes

  • Permanent digital footprint: think before you post on social media

    What you do on LinkedIn stays on LinkedIn!
    A couple of days ago someone left a comment on a LinkedIn Newsletter I did 4 months ago asking for my help in growing their LinkedIn Page.
    I was excited…
    Simply because it confirmed my 2 major believes regarding social selling on LinkedIn:
    1️⃣ You must focus on always providing value and quality work. No shortcuts. You never know when someone will find your work interesting enough to go back and search for more. It is also called brand protection.
    2️⃣ I was asked to help, not to sell! We must adopt an attitude of serving… we are active on platforms like LinkedIn to help, to make other’s lives better…

    3 min
  • Get organized on a social media platform using a simple to-do-list.

    How I overcame the evil of LinkedIn distractions
    Working in an orderly, structured, and disciplined environment with a to do list is essential for everyone.
    Having clear goals and a plan of action, daily, helps you to stay focused and productive, so that you can make the most of your time.
    It also allows for better organization, which can lead to improved productivity and efficiency.
    I have found, having a to do list allows me to prioritize tasks and focus on the most important items first, helping me to achieve my goals faster.
    But also a to do list, done every morning, allows me to track my progress and hold myself accountable for getting things done.
    Do you agree that working in an orderly, structured, and disciplined environment with a to do list is an invaluable tool for anyone looking to get the most out of their day?

    4 min
  • LinkedIn Marketing tip: Small steps lead to big leaps

    How do you eat an elephant… 🐘
    Bit by bit!
    𝘈𝘯 𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘱𝘳𝘰𝘷𝘦𝘳𝘣 𝘴𝘪𝘮𝘱𝘭𝘺 𝘮𝘦𝘢𝘯𝘪𝘯𝘨 𝘵𝘰 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘴𝘮𝘢𝘭𝘭 𝘸𝘪𝘯𝘴 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘣𝘦𝘪𝘯𝘨 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘉𝘪𝘨 𝘎𝘰𝘢𝘭𝘴.
    So what if LinkedIn is the elephant…

    5 min
  • Chat GPT: Good or Bad?

    ChatGPT - Good or Bad?
    With all the buzz and noise around Machine learning, AI and in specific ChatGPT I was wondering if it all was just resistance to change or...
    These are my views.

    4 min
  • Enhance your customer journey with mobile content creation tips and tricks

    The challenges the B2B market now face.
    There is no more a huge difference between the B2C and B2B market. The customer journey for personal or business purchases are, more or less the same.
    But the B2B market now face the additional challenge of…
    …Mobile!
    The customer of today is mobile and the B2B market will have to consider the customer journey:
    👉𝗠𝗼𝗯𝗶𝗹𝗲 – is used for social and decision-making (decision making to start the journey with your brand)
    👉𝗗𝗲𝘀𝗸𝘁𝗼𝗽 – is used for information
    This means that social media, LinkedIn, content posted must be easy to consume on a mobile. It must be viewed as a gateway, a door, to create enough interest to want to search for more information about you and your brand.
    Once the door has been opened and the content consumer moves from their mobile device to their desktop is where the real challenge starts.
    What will they find on your LinkedIn profile, page or even your website?
    This is where money is left on the table and sales opportunities lost!

    4 min
  • Ways to focus on growing your business

    Focus on growing your business...
    Because if you don't it will cost you dearly... in more ways than just losing money!
    But key is Focus!
    Watch this...
    PS. If you need Social Selling assistance this is how I help my clients https://lnkd.in/eECqg43K

    5 min
  • The truth of content creation on LinkedIn

    The ugly truth of LinkedIn you should know…
    Worst of all, nobody talks about it, and instead makes it sound so easy.
    And no this is not a rant! Just me spilling the beans.
    Here is the thing…
    Social selling, social media marketing, #LinkedIn is so much more than just posting content.
    You need to do that plus 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺, 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨, 𝘯𝘶𝘳𝘵𝘶𝘳𝘪𝘯𝘨, 𝘰𝘶𝘵𝘳𝘦𝘢𝘤𝘩 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦… It all takes time daily.
    But the results are never instant!
    Over the last 8 years, I discovered 2 critical timeframes:
    👉1. 3 Months to become visible… yep just visible!
    👉2. 9 Months to reach what I call the ‘sweet spot’. Yep, after 9 months of relentless dedication you will now enjoy the benefits of being a known brand attracting your ideal clients to you – inbound marketing. Keep at it because you are not out of the woods yet… but well on your way there…
    Did anybody explain this to you?

    5 min
  • Defining your USP (Unique Selling Proposition)

    What if your marketing just works?
    How would you feel if you have a surplus of clients?
    It is possible and doable, 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸!
    The secret lies in uncovering your USP – Unique Selling Proposition!
    So often I find that people overlook the importance of how your USP can be the game changer you have been looking for.
    Here are my simple 3 step process I follow to define my USP:
    👉1. What are my unique skills, gifts that makes the life’s and businesses I deal with easier. I always list my top 3 skills.
    👉2. What is the transformation, benefit or outcome that occurs when my clients work with me?
    👉3. What is that one thing that I offer that my competitors don’t.
    It can be this easy.
    All that I now do is build that into my LinkedIn Profile and add it to my sales presentation.
    𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘦𝘧𝘪𝘯𝘦 𝘺𝘰𝘶𝘳 𝘜𝘚𝘗?

    3 min
  • Social Selling

    Social Selling is not for everyone!
    It is all about developing relationships as part of the sales process, but it is not easy!
    Some views social selling as just posting content, but it is more than that. You also need to connect, engage, and interact with others.
    And in doing so you will face rejection!
    Some will ghost you, ignore you and not even acknowledge the effort and hard work you put into developing valuable content for them.
    𝘉𝘶𝘵 𝘴𝘵𝘢𝘺 𝘰𝘯 𝘤𝘰𝘶𝘳𝘴𝘦, 𝘨𝘰 𝘵𝘩𝘦 𝘥𝘪𝘴𝘵𝘢𝘯𝘤𝘦…
    Your patience, persistence, and willingness to add value to others will pay off!
    𝗢𝗻𝗹𝘆 𝗶𝗳 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲…

    3 min
  • LinkedIn Know your Numbers

    Know your numbers!
    Simply because you 𝘤𝘢𝘯𝘯𝘰𝘵 𝘮𝘢𝘯𝘢𝘨𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦, and you 𝘤𝘢𝘯𝘯𝘰𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘮𝘢𝘯𝘢𝘨𝘦!
    The most important metrics on LinkedIn to me is the 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗩𝗶𝗲𝘄𝘀.
    Let’s look at it…
    If you get 100 Profile views, measured over 90 days, means that only 1 person saw your profile per day!
    𝘠𝘰𝘶 𝘢𝘳𝘦 𝘷𝘪𝘳𝘵𝘶𝘢𝘭𝘭𝘺 𝘪𝘯𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯!
    👉 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 then: Are you focusing on driving traffic to your profile?
    The second most important metric is conversion. How many of the people visiting your profile reach out to you asking for your assistance.
    👉 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 then: Is your profile optimized? Is your profile displaying and presenting your personal brand well?
    Makes you think… doesn’t it?

    3 min

About BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

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Welcome to BusinessSuccessHow, the podcast dedicated to uncovering the journeys of successful entrepreneurs and business leaders. Each episode dives deep into the stories behind their triumphs,…