In today's episode, Will, Zach, and Nick talk about how salespeople (with the help of marketing) can get specific and timely content into the hands of prospects in a way that builds trust, shortens the sales cycle, and improves close rates.

Today's show is a rebroadcast of one of the most legendary keynote talks IMPACT co-owner Marcus Sheridan has ever delivered.

From the stage at IMPACT Live 2017, Marcus covers how to create a culture of inbound and content within your company that is truly built to last and shares the stories of a few inspiring businesses along the way.

But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. 

Click here to register

On today's episode Nick, Zach, and Will discuss how comparisons and versus content can help buyers go deep into the consideration stage of the buying process and helps them mindmap your industry.

This is the stage where consumers will do most of their self-driven research into all the possible solutions, and most companies miss out.

Neglecting this stage and this content breaks trust with buyers and in turn, widens the trust gap.

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But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. 

Click here to register: https://bit.ly/3S68gye

Today's show is a rebroadcast of a conversation between IMPACT co-owner Marcus Sheridan and Joe Mills from Element Three on the 1000 Stories podcast.

They cover the impact of leaning into innovation during a recession, how to use the sales and marketing framework, They Ask, You Answer to address buyers' concerns, and how to use the vanguard principle in your communication to eliminate doubt and encourage a positive response.

Listen to the 1000 Stories podcast

Check out Element Three

Connect with Joe Mills on LinkedIn

Connect with Marcus Sheridan on LinkedIn 

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But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.  Click here to register

We are a society that cares a lot about what other people say about stuff. 

And even though this is a truth about the way we all shop, the fact is that if a buyer wanted to know any of this stuff about your solution, products, or services in your category, it’s more than likely that no one could tell them. 

And if buyers want to see these types of ranking systems, it is our job to give it to them.

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But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. 
Click here to register: https://bit.ly/3S68gye

Today's show is a rebroadcast of a conversation between IMPACT co-owner Marcus Sheridan and Alex B. Sheridan on the Brand In Demand podcast.

They cover practical ways to grow your business with content marketing. If you’re looking for strategies and tactics on how to use content to win customers and generate revenue for your business, this one is for you.

Listen to the Brand in Demand podcast on Spotify 

Connect with Alex B. Sheridan on LinkedIn

Connect with Marcus Sheridan on LinkedIn 

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But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. 

Click here to register

Should you change your demand gen tactics when the economy falters and a downturn or recession seems to be on the horizon? No. At least, not really. 

In this episode, Nick explains why in good times and bad, an investment in demand generation and marketing is an investment in the future of your business.

Full article: https://www.impactplus.com/blog/demand-gen-in-slumping-economy 

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This is episode 5 of The IMPACT Series. Derived from the content we’ve written about on the IMPACT website, these short-form episodes will dive deeper into the larger topics we cover on this show.

The long-form episodes of But We’re Different are recorded LIVE, every Tuesday at 3 pm ET.

Click here to register: https://bit.ly/3S68gye 

When people buy, they worry more about what might go wrong, than they do about what will go right. 

As a buyer, by this point in your life, have searched hundreds of negative-based phrases. But few (if any) positive ones. 

If the market believes that a product or service or brand has problems, they're going to find the truth. So as a business, you have a choice. 

You can allow the customer to learn about it from someone else, let build trust, and in turn, lose trust in you.

Or you can address each and every problem, fear, issue, worry, concern, and doubt they could possibly have, head-on, and close the trust gap in the minds of your buyers.

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But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. 

Click here to register: https://bit.ly/3S68gye

Today's episode features our Chief Strategy Officer, Chis Duprey, as he shares his system for framing your sales process around the decisions buyers need to make, not arbitrary stages.

It always starts with one simple question: What decisions does a customer have to make to buy from you?

Full article: https://www.impactplus.com/blog/fix-your-sales-process 

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This is episode 4 of The IMPACT Series. Derived from the content we’ve written about on the IMPACT website, these short-form episodes dive deeper into the larger topics we cover on this show.

The long-form episodes of But We’re Different are recorded LIVE, every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye

Everyone knows the number one question buyers ask that completely lacks quality answers is "How much does it cost?"