This is episode 3 of The IMPACT Series. Derived from the content we’ve written about on the IMPACT website, these short-form episodes will dive deeper into the larger topics we cover on this show.

—

Hiring an agency might not be the content-creation solution you’d expect. Here’s why you should consider bringing this task in-house.

In today's episode, Nick talks through the 6 reasons main reasons a traditional agency-client relationship is usually just an expensive path to mediocrity. 

Full article: https://www.impactplus.com/blog/why-we-need-to-rethink-the-relationship-between-client-and-agency 

Join us live, every Tuesday at 3pm ET: https://bit.ly/3S68gye 

When most people first hear about the “but we’re different” mindset. They usually reject the idea and actually end up embracing what we call “Ostrich marketing.” 

What ends up happening is that we hide from the things that are most important to our buyers.  

Instead of addressing the fears, issues, worries, concerns, or doubts our buyers have, we hide our heads in the sand.

In this episode, Zach and Nick go over exactly how to avoid being an ostrich marketer, build trust with buyers, and write content that makes your business money.

But We’re Different is recorded live every Tuesday at 3 pm ET. 

Register here: https://bit.ly/3S68gye

Video is one of the greatest teaching and trust-building tools in the world. Today we are going to cover the seven specific video types we’ve tested and proven to shorten sales cycles and where to start when incorporating these videos into your sales and marketing strategy.

But We’re Different is recorded live every Tuesday at 3 pm ET. 

Register here: https://bit.ly/3S68gye

This is episode 2 of The IMPACT Series. Derived from the content we’ve written about on the IMPACT website, these short-form episodes will dive deeper into the larger topics we cover on this show.

—

In today's episode, Nick talks about how most businesses today do some form of content marketing, but a pretty high number do it wrong. 

They don’t know the potential of what marketing content can really do for their business, so they’re playing it safe, thinking small, and they’re stuck getting minimal results.

Instead, put your marketers to work producing content that will directly help the sales team close deals. The results can be transformational for your business.

Full article: https://www.impactplus.com/blog/sales-enablement-content-marketing 
Join us live, every Tuesday at 3 pm ET: https://bit.ly/3S68gye

This is the first episode of what we are calling 'The IMPACT Series.'

Derived from the content we’ve written about on the IMPACT website, These short-form episodes will dive deeper into the larger topics we cover on this show.

---

In today's episode, Nick talks about how a dysfunctional leadership team casts a long shadow over a business. If C-level and VP-level employees can’t disagree with each other, the same thing will happen all the way down the ladder.

Healthy companies commit themselves to good communication practices that exhibit transparency and candor — and this needs to start at the top.

CEOs must stay on the lookout for the two big signs of leadership team dysfunction, and must actively work against sliding into these ruts. Make it clear that it’s okay for other members of the leadership team to disagree with you.

Full article: https://www.impactplus.com/blog/leadership-dysfunction

Register to join us live: https://bit.ly/3S68gye

AI is transforming content marketing as we know it. Today we uncover what the future of content marketing looks like, what “good” AI content looks like, and the AI tools that should be on your radar to take your content creation to the next level

Join us live, every Tuesday at 3pm ET.

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/but-were-different-%7C-the-sales-and-marketing-strategy-podcast/id1670964546

Listen on Spotify: https://open.spotify.com/show/7Dfx8vLgW7ziD3hthlCkWs

Register here: https://bit.ly/3S68gye

Marketing and sales alignment is one of the biggest challenges businesses face.

In this episode, we talk about how to achieve true collaboration between sales and marketing with what we call a “Revenue Acceleration Team”, how to form one in your organization, and specific questions you can use to get the most out of every revenue team meeting.

Join us live, every Tuesday at 3pm ET.

Register here: https://bit.ly/3S68gye

“But we’re different” is a mindset many businesses have, causing them to fail to adapt to today’s modern buyers.

In this episode, we talk about what it means to believe “but we’re different,” why it’s holding businesses back, and how to break free from this mindset so we can earn the trust of buyers and grow our businesses.

Join us live, every Tuesday at 3pm ET.

Register here: https://bit.ly/3S68gye