Buyer Fatigue, Seller Strategy, and the Fall Sweet Spot with Greg Mire | UrbanDigs
Today, Noah and John sit down with Greg Mire of Compass, a billion-dollar producer ranked among the top real estate teams in NYC and nationwide. Greg breaks down the two very different markets of Manhattan and Brooklyn, explaining how Brooklyn remains competitive with multiple bids while Manhattan leans more buyer-friendly. He dives into what sellers must do to win in today’s environment, emphasizing pricing, preparation, and staging — with detailed ROI examples. Greg also shares his team-building journey, his upcoming rebrand, and strategic advice for agents looking to scale.
Great stuff from one of the greats!
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✅ Stay Connected With Us:
👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815
👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/
👉 Website: https://www.urbandigs.com
👉 Instagram: https://www.instagram.com/urbandigs_nyc
👉 X: https://x.com/UrbanDigs
⏱️ Key Talking Points & Timestamps
01:05 – Market Overview
02:15 – Brooklyn vs. Manhattan
03:20 – Fall Sweet Spot: Why this is a great time for buyers to negotiate
04:00 – Buyer Mindset: Brooklyn buyers are fatigued but determined
04:55 – Seller Mindset: Manhattan sellers are more realistic and open to negotiation
06:30 – Agent Challenges: Representing buyers in Brooklyn is tough due to inventory
07:40 – Winning Offers: Coaching buyers to avoid regret and put in their best bids
08:45 – Gap-Up Bids: What creates multiple bids and urgency in Brooklyn
09:20 – Pricing & Presentation: Manhattan sellers must be hyper-focused on both
10:15 – Buyer Psychology: Buyers want turnkey, emotionally engaging homes
11:45 – Staging ROI: Examples of how staging led to 20% higher sale prices
12:45 – Cost of Staging: Expect $12.5K–$25K for staging a 2-bed, 2-bath
13:50 – Vacant Listings: Why selling empty apartments is a huge mistake
15:00 – Data vs Emotion: Why emotional connection often trumps stats
16:00 – Team Building: Greg’s journey from solo agent to team leader
17:15 – Assistants: How admin support helped scale his business
18:45 – Turnstone Advisory: Inside Greg’s 2025 rebrand and growth strategy
20:30 – Wearing Too Many Hats: Agents must delegate to grow
22:10 – Final Advice: Invest in yourself and pick up the phone!
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✅ Greg's Sites
https://gregmireteam.com/
https://www.compass.com/agents/greg-mire/
✅ Connect with Greg on LinkedIn:
https://www.linkedin.com/in/greg-mire-3568a23/
✅ Follow Greg on Instagram:
https://www.instagram.com/gregmire
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